# Do I need to create a new Ad Account for my retargeting campaign?

Learn why you should create a new ad account for your retargeting campaign and how this can be done

##### Post Metadata
- Posted at: about 7 years ago
- Net upvotes: 1


## Comments
### Comment 1

No.😊  Once you decide to run a retargeting campaign, we create separate Ad Account for you because:

this helps us achieve 100% transparency when providing you with the campaign results;
this will prevent your own Ad Account from getting disabled if your retargeting ad gets disapproved;
this will correctly set up retargeting if you own more than one store - Facebook recommends assigning a separate Pixel and Ad Account to each of the stores you are managing;
this will help you to avoid stats from different campaigns you are running getting mixed up due to possible pixel setup issues;
and, last, but not the least, this will ensure the incessant run of your retargeting campaign if your main Ad Account gets deactivated.

##### Comment Metadata
- Posted at: about 7 years ago
- Author title: Product Manager




## Related Product
[Adwisely](https://www.g2.com/products/adwisely/reviews)

## Related Category
[E-Commerce Tools](https://www.g2.com/categories/e-commerce-tools)

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