# How does Conversational Marketing change the way people buy?

Conversational Marketing

##### Post Metadata
- Posted at: almost 8 years ago
- Net upvotes: 1


## Comments
### Comment 1

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how customers like to communicate and buy.

Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? For most people, it's their phone.

People love communicating with messaging because it’s fast, frictionless, and actually feels like a conversation. So it’s not surprising that 90% of consumers want to use it to communicate with businesses (and the majority prefer it over email) according to a recent survey from Twilio.

But most businesses are still forcing customers to jump through endless hoops before a conversation can ever take place. First you land on a website, fill out a form, become a lead in a CRM, get put into a 5-step nurture flow, get qualified, and then someone reaches out with the hopes of scheduling a call. This all happens before actually speaking with someone. 

The B2B buying process has become cold, impersonal, and way more painful for the buyer than it needs to be. The fix? We need to make business actually feel personal again.Conversational marketing gives marketing and sales teams a way to finally have real-time, scalable conversations that close leads faster.

##### Comment Metadata
- Posted at: almost 8 years ago
- Author title: Product Marketing Lead at Spellbook




## Related Product
[Drift](https://www.g2.com/products/drift/reviews)

## Related Category
[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)

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