# How does Conversational Marketing work?

Conversational Marketing

##### Post Metadata
- Posted at: almost 8 years ago
- Net upvotes: 1


## Comments
### Comment 1

Implementing conversational marketing doesn’t force you to blow everything up and start from scratch. It’s more like turning on a new lead-gen channel that complements your existing marketing efforts. We boiled it down to a simple methodology called “Capture, Qualify, Connect.”

Step 1: Capture more leads with messaging instead of forms.
Step 2: Qualify leads in minutes instead of days.
Step 3: Connect leads with sales and book meetings instantly.

##### Comment Metadata
- Posted at: almost 8 years ago
- Author title: Product Marketing Lead at Spellbook




## Related Product
[Drift](https://www.g2.com/products/drift/reviews)

## Related Category
[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)

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