# Contacts and billing



##### Post Metadata
- Posted at: about 9 years ago
- Net upvotes: 1


## Comments
### Comment 1

For my own use, how they define an active contact is one of the reasons I went with them.  So an active contact first is one that is subscribed to a list.  They've confirmed, they don't have bounce emails, they haven't unsubscribed, they are confirmed. 

Here is how this is a huge benefit to me:   I can have 10 lists and that contact can be on all 10 lists, and Active Campaign only counts it as 1 active contact.  If they unsubscribe to one list, and are on 9, they are still 1 contact.  But the way A/C bills per active contact, this allows me to have many focused lists allowing my contacts to unsubscribe from one and still be able to get email from the other lists they are interested in.  

I hope this helps.

##### Comment Metadata
- Posted at: about 9 years ago
- Author title: Creativity Instigator




## Related Product
[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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