# Can the platform measure whether marketing interactions accelerate deal velocity or improve win rates? If yes, please explain.

Can the platform measure whether marketing interactions accelerate deal velocity or improve win rates? If yes, please explain.

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

Yes. RevSure can measure whether marketing interactions accelerate deal velocity and improve win rates.

RevSure tracks full-funnel progression and stage-to-stage movement across the buyer journey, allowing teams to see how specific campaigns, channels, offers, or touchpoint combinations impact deal speed. The platform calculates metrics such as end-to-end velocity and stage-to-stage velocity, helping teams understand whether certain marketing engagements help opportunities move faster through the funnel.

RevSure also evaluates how marketing interactions influence win rates by analyzing historical closed-won and closed-lost deals. Its AI models identify the factors that increase or decrease conversion probability, including total activities, campaign touches, channel engagement, events, ads, and other marketing interactions.

These insights are surfaced through RevSure’s Journey, Pipeline Health, and Predictability modules, helping teams identify which marketing efforts not only generate pipeline, but also accelerate deals and improve the likelihood of closing revenue.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4