# Can the platform identify buying groups (multiple stakeholders on one deal) and capture their combined influence or roles? If yes, explain how.

Can the platform identify buying groups (multiple stakeholders on one deal) and capture their combined influence or roles? If yes, explain how.

##### Post Metadata
- Posted at: about 2 months ago
- Net upvotes: 1


## Comments
### Comment 1

Yes. RevSure can identify buying groups, or buying committees, and capture their combined influence on a deal.

RevSure identifies stakeholders by ingesting CRM relationship data such as Salesforce Opportunity Contact Roles and HubSpot contact-deal associations. It also evaluates role-based attributes, such as campaign role and stakeholder contribution, to understand how different contacts influence pipeline and revenue.

RevSure can also identify and capture contacts from unstructured engagement data, such as meetings, and emails. The platform can extract relevant participants, associate them with the right account and opportunity, and help assign the appropriate buying group role based on their engagement context.

For B2B deals involving multiple decision-makers, RevSure supports All Contacts and Account-Level attribution models. These models aggregate marketing touchpoints across all known leads and contacts associated with the account, rather than limiting attribution to a single primary contact.

RevSure also incorporates broader account-level intent, ABM, and advertising signals from platforms such as 6sense, Demandbase, RollWorks, and LinkedIn, ensuring that both individual stakeholder engagement and account-level buying committee activity are reflected in attribution.

When stakeholders are not explicitly attached to an opportunity in the CRM, RevSure uses entity resolution to link relevant active contacts from the account to the deal. This can include contacts active around the opportunity creation date, contacts engaged during the opportunity lifecycle, and contacts identified through emails and meetings, which are then mapped back to the correct account and opportunity.

This gives teams a complete view of the buying group and its collective influence on pipeline and revenue.

##### Comment Metadata
- Posted at: about 2 months ago




## Related Product
[RevSure](https://www.g2.com/products/revsure-ai-revsure/reviews)

## Related Category
[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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