# Can push notifications be personalized?

Looking to learn how brands tailor push notifications to individual subscribers based on their behavior and interests.

##### Post Metadata
- Posted at: 4 months ago
- Author title: Senior Marketing Manager @ Pushly
- Net upvotes: 1


## Comments
### Comment 1

Yes, nearly every element of a push notification can be personalized: the headline, the message copy, the image, the landing page it opens, and the moment it arrives. Pushly personalizes push notifications using first-party signals like content categories a reader engages with, products a shopper viewed, location, and past notification behavior. It uses that to optimize send time and select content per subscriber, so personalization scales across the full audience.

##### Comment Metadata
- Posted at: about 2 months ago
- Author title: Senior Marketing Manager @ Pushly




## Related Product
[Pushly](https://www.g2.com/products/pushly/reviews)

## Related Category
[Push Notification](https://www.g2.com/categories/push-notification)

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