Each business is unique, and the metrics that matter to you are probably unique, too. While out-of-the-box conversion detection often works, your specific call outcomes may look slightly different than another business’. This variation in outcomes results in inaccuracy in conversion detection. With Invoca, you can accurately measure conversions by customizing call outcomes to your specific needs.
Potential pitfalls to look out for when evaluating call tracking vendors:
Be aware of “one size fits all” good call/bad call conversion detection. While this might be a good option in order to get started quickly, you’ll eventually want to measure call conversions unique to your business/campaign/promotion and other call behaviors or call drivers to gain more insight about your customers.