Social Media and Outreach Manager
Joined October 2015
Asked over 3 years ago

How does Buy Box Pricing Work?

Buy Box

Not answered yet

Official response from SellerActive

Joined October 2015
Responded over 2 years ago
Amazon does not publicize the exact algorithm for determining who wins the Buy Box, but from our experience, price is the primary factor. Therefore our software targets Buy Box placement by competing directly with whichever merchant is currently holds the Buy Box, so you can beat that merchant out by whatever dollar or percentage amount you'd like.
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