# Are push notifications still effective in 2026?

Wondering whether push notifications still deliver results today and what makes them work now.

##### Post Metadata
- Posted at: 4 months ago
- Author title: Senior Marketing Manager @ Pushly
- Net upvotes: 1


## Comments
### Comment 1

Yes, and arguably more valuable than ever. As AI answers absorb search clicks and social reach keeps declining, push remains one of the few channels where a brand reaches its audience directly, in real time, at no incremental cost per send. The caveat is that effectiveness now depends on relevance: segmented, behavior-based campaigns sustain engagement. That shift is why modern platforms like Pushly build AI-driven targeting and send-time optimization into every campaign.

##### Comment Metadata
- Posted at: about 1 month ago
- Author title: Senior Marketing Manager @ Pushly




## Related Product
[Pushly](https://www.g2.com/products/pushly/reviews)

## Related Category
[Push Notification](https://www.g2.com/categories/push-notification)

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