Lead Social Strategist
Joined November 2016

If I have a custom web analytics solution, would I be able to use this data in IBM Marketing Cloud?

Analytics integration

Not answered yet
Joined November 2016
Responded over 2 years ago
Yes. All IBM Marketing Cloud users are entitled to IBM Universal Behavior Exchange, which is an open-source platform that facilitates the exchange of data from one endpoint to another. In your case, you would be able to publish customer data from your custom web analytics endpoint to IBM Marketing Cloud via UBX.
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