Sr. Demand Generation Manager
Joined June 2017
Asked almost 2 years ago

How did FinancialForce get its name?

About FinancialForce

Not answered yet
Joined June 2017
Responded almost 2 years ago
In early 2009, Jeremy Roche, presently the FinancialForce CEO, and Marc Benioff, Chairman and CEO of, met to discuss Jeremy’s intent to create a company that delivers cloud accounting applications built on the Salesforce Platform. Marc Benioff offered the name, a domain he owned, to Jeremy Roche to build this company. FinancialForce was officially created in September of 2009.
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