# Does the Gruuv platform manage ad serving?

Creative Platform, not Ad Serving

##### Post Metadata
- Posted at: about 8 years ago
- Net upvotes: 1


## Comments
### Comment 1

No, the Gruuv platform is a creative builder platform. It does have the ability to fire tracking during creative playback, and it also serves the creative video, as well as the interactivity, but it does not do any ad targeting or media buying.

##### Comment Metadata
- Posted at: about 8 years ago
- Author title: SVP Engineering at Topdevz




## Related Product
[Gruuv Interactive](https://www.g2.com/products/gruuv-interactive/reviews)

## Related Category
[Video Advertising](https://www.g2.com/categories/video-advertising)

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