Zaius was founded to assist B2C marketers to delight their customers at every interaction. Only Zaius combines the customer visibility of a CDP, the marketing outreach of an ESP, and data-science fueled analytics for deeper customer engagement. Within days our customers are seeing their customers in a whole new light including:
1) First, we stitch together all your customer data, even the anonymous stuff, and serve up a full view of each customer; think about it as a CDP, without the cost and deployment.
2) Then the platform automatically analyzes and visualizes fine-tuned segments of customers without any coding; we like to say we embedded a data scientist into the product.
3) Finally, now that you have the full customer view and tailored segments, you can create and deploy multi-channel campaigns; think next-gen ESP that goes WAY beyond email.