# What are the most important features that you have found of this tool for CRO/Paid media management?

What are the essential features that you have found of this tool for CRO/Paid media management?

##### Post Metadata
- Posted at: over 5 years ago
- Author title: Paid Media Specialist & CRO
- Net upvotes: 1


## Comments
### Comment 1

Connection to Facebook and LinkedIn allows for audiences to flow both ways. UTM tagging is useful for specific placement performance. Hubspot also connects contacts at the same companies in order to understand the level of paid media at a company level. 

##### Comment Metadata
- Posted at: over 5 years ago
- Author title: Growth Marketing Manager at LaborChart




## Related Product
[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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