# What are the different ways you have used the 15s, 45s, and 120s videos?

Would love to hear how we can utilize all the content to maximum efficacy.

##### Post Metadata
- Posted at: over 5 years ago
- Author title: Co-Founder at GrowthGenius I Helping B2B companies connect with their ideal customers 



## Comments
### Comment 1

Hey Brandon! Here's how I think about it:

45 second customer videos are ideal for a landing page, or an early stage prospect. Top-of-the funnel. They are also just good general purpose. Also perfect for social media.

15 seconds is a great social post, also great for paid media / social ads.

120s can work well for a homepage (but I would split test it with the 45 sec) but overall is slightly more middle-of-funnel. For example, after your sales team has already had one meeting with the prospect, and they are engaged, you can expect them to devote relatively more time to a 120s video.

Overall, there is a direct relationship between the length of the video and the stage of the funnel it is best used. The shorter the video, the more effective it will be as a top-of-funnel resource (and vice versa).

##### Comment Metadata
- Posted at: about 5 years ago
- Author title: CEO at Testimonial Hero | Global B2B video testimonial service | We help B2B marketing teams close deals 40% faster with customer stories.




## Related Product
[Testimonial Hero](https://www.g2.com/products/testimonial-hero/reviews)

## Related Category
[Video Production Companies](https://www.g2.com/categories/video-production-companies)

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