# WHY MOBILE APP FOR ALL OFFER IS NOT APPLICABLE. NOW A DAYS ALL ARE USING MOBILE APP.

LIKE AMAZON ONLY WEB, BOOK MY SHOW ONLY WEB

##### Post Metadata
- Posted at: almost 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Hi Sudip,

Mobile’s infrastructure wasn’t built like desktop, so it’s not as simple as adding the same tracking links to products or pages on mobile. 

Desktop tracking is dependent on pixels, a snippet of code that picks up the end-user’s identification, aka a cookie. Pixels rely on the user’s browser to track conversion. However, on smartphones, cookies are blocked as a default setting  which means that cookies are never placed on a user’s mobile device. More recently, workarounds are being created for the mobile web, but today no solution exists that allows for pixels to consistently fire into a mobile app as cookies are never used in the app world. It’s complex to find a unique identifier that can be passed back to accurately attribute.

Although there have been recent innovations in mobile web tracking, but not for mobile apps. So, if we send a user to a retailer’s mobile website, and they decide to download or use their app, tracking will get lost through the app/play store and we as publishers of the offer don’t get paid for the potential purchase.

Regards,
Pinku Roy

##### Comment Metadata
- Posted at: almost 6 years ago
- Author title: Helping Organization with Digital Rewards, Benefits, Incentives & Engagement || SaaS ||




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