# What are some of the best practices in creating and using Cadences?

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##### Post Metadata
- Posted at: about 6 years ago
- Author title: Market Development



## Comments
### Comment 1

Kasia - 

This post has some of the most actionable tips I've seen on structure and messaging. https://salesloft.com/resources/ebook/33-tips-b2b-sales-emails-ultimate-guide/

To me, there are 3 simple keys to a solid cadence.

1. Go beyond phone and email to vary the channels as much as possible (LinkedIn, Video emails, Other social touches).
2. Write like a human. Make your messaging personalized, simple, and casual
3. Give the person on the other end a strong reason to want to have a conversation with you. Frame the conversation around working together on quickly actionable advice you can provide, that makes their life easier, even if they don't end up partnering with you. 

We're actually running a webinar on this topic specifically next week. Let me know if you'd like to join and I'll make sure you get signed up! 

##### Comment Metadata
- Posted at: almost 6 years ago
- Author title: Engagement Consultant




## Related Product
[Salesloft](https://www.g2.com/products/salesloft/reviews)

## Related Category
[Sales Engagement](https://www.g2.com/categories/sales-engagement)

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