# How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?

We had some discrepancies with other attribution platforms. It would be great to understand how this is done in order to understand the discrepancy. If this can be found in documentation, please refer me to that specific topic and I'll readi it.

Thank you

##### Post Metadata
- Posted at: almost 6 years ago
- Net upvotes: 1


## Comments
### Comment 1

Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles: 
https://support.appsflyer.com/hc/en-us/articles/207040726-Attribution-discrepancies-between-AppsFlyer-and-the-app-stores

https://support.appsflyer.com/hc/en-us/articles/207033826-Facebook-Ads-setup-guide#discrepancies

https://support.appsflyer.com/hc/en-us/articles/115002504686-Google-Ads-AdWords-guide#faq-discrepancies

https://support.appsflyer.com/hc/en-us/articles/213747963-Apple-Search-Ads-configuration#discrepancies

Let me know if you have additional questions.

Best,
Ziv
ziv@appsflyer.com 

##### Comment Metadata
- Posted at: almost 6 years ago
- Author title: 💥  Hiring, feel free to contact me! 
Chief Customer Officer, Customer Success driven by Value, Relationships and people, I'm open to help / advise anyone
- Net upvotes: 1



## Related Product
[AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

## Related Category
[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)

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