# How do I begin to use lead scoring.

I want score my leads based on website interaction and lead magnet downloads.

##### Post Metadata
- Posted at: about 6 years ago
- Author title: Digital Marketing Strategy Consultant & Online Course Creator.
- Net upvotes: 1


## Comments
### Comment 1

You can build a workflow to add and subtract points if you don't want to pay for the higher level of service which includes lead scoring to begin with.

##### Comment Metadata
- Posted at: about 6 years ago
- Author title: 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗗𝗲𝘃𝗶𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁; Chairman, Medical Devices Group (350,000+ members)



### Comment 2

Decide what you want most and "weight" the scores accordingly (you can do the same in a negative way for things that are deal killers). 

Once you have your list, it's just a matter of adding a score when they do what you want. Adding it to an automation is the simplest way...

##### Comment Metadata
- Posted at: about 6 years ago



### Comment 3

Hi Kenneth, 

Our experience with settinng this up was pretty easy - and we just used the AC help notes - https://www.activecampaign.com/learn/guides/lead-scoring-101

##### Comment Metadata
- Posted at: about 6 years ago
- Author title: Chief Executive Officer at UK College of English




## Related Product
[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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