# How should I best integrate (if at all) my Active Campaign with Google Analytics?

I'm interested in seeing how email subscribers continue to use my content and website even after they've signed up for a lead magnet

##### Post Metadata
- Posted at: over 6 years ago
- Author title: Owner at Mountainside Media
- Net upvotes: 1


## Comments
### Comment 1

And, of course, you need to add the GA tracking code to your website

##### Comment Metadata
- Posted at: over 6 years ago



### Comment 2

ActiveCampaign will automatically code your emails and campaigns when you select the option when setting up the email. Go to "Campaign Summary" > Options>Google Analytics, and turn it on. It will prompt you with how you want to identify the unique email. 

when you send an email, the links are automatically converted to pass the analytics information in the URL string (...&utm_term=xxx) 

##### Comment Metadata
- Posted at: over 6 years ago




## Related Product
[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

## Related discussions
- [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team)
  - Posted at: over 13 years ago
  - Comments: 6
- [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section)
  - Posted at: over 13 years ago
  - Comments: 0
- [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm)
  - Posted at: over 13 years ago
  - Comments: 4