# Can I connect hubspot with google analytics?

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##### Post Metadata
- Posted at: over 6 years ago
- Author title: Content Marketing Executive  at Learning People Global 
- Net upvotes: 1


## Comments
### Comment 1

Hi Victoria, 

There's a great article on how to connect Google Analytics to HubSpot: https://knowledge.hubspot.com/cos-general/add-your-google-analytics-code-to-your-hubspot-pages-or-blog

You will need a Google Tracking ID first. 

BUT, there's a downside with Google Analytics if you have your website has GDPR activated. Google released an new algorithm  in NOV 2019 that will only track your user if they opt in to accepting cookies (GDPR requirement) on your site. My Google Analytics numbers dropped after November and didn't show a true representation of my numbers.

I now do all my reporting with the HubSpot Analytics tools. I sometimes will check Google Analytics for a few things.

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Content Manager at Schneider Packaging Equipment Co., Inc.




## Related Product
[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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