# Tracking Data for Analytics - What Should I be Most Focused On?

We've just really started diving into Hubspot marketing professional and I want to make sure we are tracking all the data we should be. I know the more the better but I want to make sure I'm tracking the data that really matters. Clicks, page view, lead conversions, date acquired, site visits, etc.... there is just so many things you can track I want to make sure we are on the right track and nothing important is slipping through the cracks.

##### Post Metadata
- Posted at: almost 7 years ago
- Author title: SEO | Marketing Director at Four Winds Network Services
- Net upvotes: 1


## Comments
### Comment 1

Hi Dylan,

Great question. For reporting, I'd make sure you have a core set of questions that you're looking for answers to on a recurring basis. This could be anything from "What channels are driving the most traffic to my site?" to "How are we currently generating leads through our marketing efforts?" A great place to start is the traffic analytics report. If you have any custom questions, you might consider building a custom report. Once you create all the reports you're interested in, you might want to add them to a dashboard so they're easily findable, and shareable.

I'd also recommend this academy course, which will walk you through Reporting in the HubSpot Marketing Hub.

https://academy.hubspot.com/lessons/understanding-reporting-in-marketing-hub?library=true

##### Comment Metadata
- Posted at: over 6 years ago
- Author title: Product Marketing Manager at HubSpot




## Related Product
[HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

## Related Category
[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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