# How effective and quick it is to set up automation for marketing campaigns?

We are planning to kick-start the automation of our marketing initiatives based on user journey within our system that will be triggered through profile attributes. So any input on what should e kept in mind along with do's and dont's would help.

##### Post Metadata
- Posted at: about 7 years ago
- Author title: Associate Director Product Management at Compunnel Staffing
- Net upvotes: 2


## Comments
### Comment 1

Hey Saurabh, thanks for opening this discussion! When setting up automations, it's generally a good idea to map everything out before you start diving into the scenarios and building your flows. The reason for that is it will help you split your automation logic the right way, into a number of scenarios, hopefully with the right "exit - condition" (i.e. conversion) at each step. 

Another good thing to have in mind is the way you interact with your website / app. It's usually a good idea to use product-based triggers rather than CRM attributes. Here's why: because automation is extremely time-sensitive, and because CRM attributes are usually not updated in real-time but with a sort of batch logic, you'll have to constantly think of the delays needed to ensure you have the right information in your Sendinblue attributes at the moment of checking.

Hope this helps! We have a lot of tutorials and stuff for automation, feel free to have a look! 

https://help.sendinblue.com/hc/en-us/categories/201054185-Automation

##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: Get your reviews in Slack




## Related Product
[Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)

## Related Category
[Email Marketing](https://www.g2.com/categories/email-marketing)

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