# How are others using Zoovu as a non-sales tool?

I'm interested in creating an experience for my customers who are more top-of-funnel - what are some options for a "completion" for these users that isn't a call to convert?

##### Post Metadata
- Posted at: about 7 years ago
- Author title: Jaime de Bruin - Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

Great question! zoovu is more than just a sales tool. Our platform can be applied for a multitude of uses, here are a few: 

1. INCREASE CUSTOMER ENGAGEMENT - Our client, L'Oreal uses zoovu as a Skincare Diagnostic Tool to collect information on each individual user and build a unique skin profile. This information is then pushed into their CRM system and optimize the website experience for each user, so a consumer with oily, acne-prone skin, is never shown content for skin types or concerns that are not a match.  show only the most relevant and engaging content, dependent on their site 

2. INFORM NEW PRODUCT DEVELOPMENT - We work with a global Unilever brand to create a quiz that collects the tastes and opinions of their consumers to gather data that informs their NPD and R&D efforts. With a zoovu digital assistant, you can ask questions and find out exactly what your customers are looking for. Provide your customers with the products and services they want - and stay ahead of the competition

3. EMPLOYEE TRAINING - Use a zoovu digital assistant to turn your in-store sales associates and customer services team into product experts. Help them ask the right questions every time to create a consistent, positive experience

No matter how you use zoovu, our real-time reporting and insights dashboard ensures that you always have access to the vital data you need to optimize your business. Furthermore, you can push this information into your existing tech stack to drive the most value from your digital assistant.

We hope this helps to give you some insight!

##### Comment Metadata
- Posted at: about 7 years ago
- Author title: Content Strategist at zoovu




## Related Product
[Zoovu](https://www.g2.com/products/zoovu/reviews)

## Related Category
[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)

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