# What does assigning a value to a google analytics goal enable?

I'm trying to figure out what gets enabled when I do this. Does anyone know?

##### Post Metadata
- Posted at: about 7 years ago



## Comments
### Comment 1

GA values are your own value of what a goal is worth, its a little like saying a score for something - its perhaps worth doing if you've maybe 5 contact forms and some are worth more as conversion points or leads than others - eg they are further into your funnel and user intent than others. so you can give them a higher value. You can thne understand month to month how your funnels are working.

##### Comment Metadata
- Posted at: almost 7 years ago
- Author title: SEO Expert with 13+ years experience




## Related Product
[Google Analytics](https://www.g2.com/products/google-analytics/reviews)

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[Digital Analytics](https://www.g2.com/categories/digital-analytics)

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