User Satisfaction Ratings

Data is scoped to the A/B Testing category. All reviews were collected as of August 02, 2026
Varify.io®
Varify.io®
(57)
4.9 out of 5
Varify.io®
AB Tasty
AB Tasty
(413)
4.4 out of 5
AB Tasty
Convert Experiences
Convert Experiences
(98)
4.6 out of 5
Convert Experiences
Optimizely Web Experimentation
Optimizely Web Experimentation
(411)
4.2 out of 5
Optimizely Web Experimentation
VWO Testing
VWO Testing
(929)
4.4 out of 5
VWO Testing
Star Rating
Varify.io®
Varify.io®
57 reviews
AB Tasty
AB Tasty
413 reviews
Convert Experiences
Convert Experiences
98 reviews
Optimizely Web Experimentation
Optimizely Web Experimentation
411 reviews
VWO Testing
VWO Testing
929 reviews
Reviews
Ease of Admin
Varify.io®
Varify.io®
94%
Responses: 22
AB Tasty
AB Tasty
89%
Responses: 146
Convert Experiences
Convert Experiences
92%
Responses: 37
Optimizely Web Experimentation
Optimizely Web Experimentation
82%
Responses: 122
VWO Testing
VWO Testing
87%
Responses: 363
Ease of Setup
Varify.io®
Varify.io®
95%
Responses: 46
AB Tasty
AB Tasty
83%
Responses: 240
Convert Experiences
Convert Experiences
89%
Responses: 48
Optimizely Web Experimentation
Optimizely Web Experimentation
80%
Responses: 151
VWO Testing
VWO Testing
86%
Responses: 526
Ease of Use
Varify.io®
Varify.io®
93%
Responses: 48
AB Tasty
AB Tasty
85%
Responses: 363
Convert Experiences
Convert Experiences
87%
Responses: 70
Optimizely Web Experimentation
Optimizely Web Experimentation
82%
Responses: 301
VWO Testing
VWO Testing
84%
Responses: 801
Has the product been a good partner in doing business?
Varify.io®
Varify.io®
98%
Responses: 22
AB Tasty
AB Tasty
91%
Responses: 148
Convert Experiences
Convert Experiences
94%
Responses: 38
Optimizely Web Experimentation
Optimizely Web Experimentation
79%
Responses: 117
VWO Testing
VWO Testing
89%
Responses: 360
Likelihood to Recommend
Varify.io®
Varify.io®
97%
Responses: 57
AB Tasty
AB Tasty
89%
Responses: 388
Convert Experiences
Convert Experiences
93%
Responses: 90
Optimizely Web Experimentation
Optimizely Web Experimentation
85%
Responses: 386
VWO Testing
VWO Testing
87%
Responses: 911
Avg. Go Live Time (months)
Varify.io®
Varify.io®
Average 0 Months
AB Tasty
AB Tasty
Average 2 Months
Convert Experiences
Convert Experiences
Average 0 Months
Optimizely Web Experimentation
Optimizely Web Experimentation
Average 2 Months
VWO Testing
VWO Testing
Average 1 Months
Product Direction (% positive)
Varify.io®
Varify.io®
100%
Responses: 43
AB Tasty
AB Tasty
92%
Responses: 357
Convert Experiences
Convert Experiences
94%
Responses: 68
Optimizely Web Experimentation
Optimizely Web Experimentation
81%
Responses: 262
VWO Testing
VWO Testing
91%
Responses: 788
Meets Requirements
Varify.io®
Varify.io®
93%
Responses: 46
AB Tasty
AB Tasty
85%
Responses: 362
Convert Experiences
Convert Experiences
90%
Responses: 70
Optimizely Web Experimentation
Optimizely Web Experimentation
84%
Responses: 288
VWO Testing
VWO Testing
85%
Responses: 792
Quality of Support
Varify.io®
Varify.io®
98%
Responses: 46
AB Tasty
AB Tasty
92%
Responses: 359
Convert Experiences
Convert Experiences
92%
Responses: 70
Optimizely Web Experimentation
Optimizely Web Experimentation
80%
Responses: 245
VWO Testing
VWO Testing
90%
Responses: 764
Avg. ROI (months)
Varify.io®
Varify.io®
Average 5 Months
AB Tasty
AB Tasty
Average 9 Months
Convert Experiences
Convert Experiences
Average 4 Months
Optimizely Web Experimentation
Optimizely Web Experimentation
Average 11 Months
VWO Testing
VWO Testing
Average 8 Months
Cross-system Integration
Varify.io®
Varify.io®
100%
Responses: 5
AB Tasty
AB Tasty
62%
Responses: 81
Convert Experiences
Convert Experiences
73%
Responses: 5
Optimizely Web Experimentation
Optimizely Web Experimentation
Not enough data
VWO Testing
VWO Testing
71%
Responses: 78
Little to No Coding
Varify.io®
Varify.io®
89%
Responses: 25
AB Tasty
AB Tasty
73%
Responses: 230
Convert Experiences
Convert Experiences
88%
Responses: 14
Optimizely Web Experimentation
Optimizely Web Experimentation
70%
Responses: 73
VWO Testing
VWO Testing
76%
Responses: 468
Proactive Assistance
Varify.io®
Varify.io®
93%
Responses: 5
AB Tasty
AB Tasty
62%
Responses: 81
Convert Experiences
Convert Experiences
Not enough data
Optimizely Web Experimentation
Optimizely Web Experimentation
Not enough data
VWO Testing
VWO Testing
72%
Responses: 78
Reporting and Analytics
Varify.io®
Varify.io®
91%
Responses: 41
AB Tasty
AB Tasty
78%
Responses: 250
Convert Experiences
Convert Experiences
89%
Responses: 28
Optimizely Web Experimentation
Optimizely Web Experimentation
82%
Responses: 69
VWO Testing
VWO Testing
82%
Responses: 515
Split Testing
Varify.io®
Varify.io®
98%
Responses: 35
AB Tasty
AB Tasty
82%
Responses: 217
Convert Experiences
Convert Experiences
93%
Responses: 20
Optimizely Web Experimentation
Optimizely Web Experimentation
87%
Responses: 69
VWO Testing
VWO Testing
86%
Responses: 456
WYSIWYG
Varify.io®
Varify.io®
96%
Responses: 27
AB Tasty
AB Tasty
77%
Responses: 236
Convert Experiences
Convert Experiences
90%
Responses: 15
Optimizely Web Experimentation
Optimizely Web Experimentation
79%
Responses: 67
VWO Testing
VWO Testing
80%
Responses: 436
About G2

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business.

Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account or verified business email address to validate a G2 user’s identity and employer. Additionally, all reviews are manually checked by our team. Only the opinion of real users and data from public sources factor into our ratings.

© 2026 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.