User Satisfaction Ratings

Data is scoped to the Marketing Automation category. All reviews were collected as of October 09, 2020
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
(4,358)
4.4 out of 5
Mailchimp All-in-One Marketing Platform
HubSpot Marketing Hub
HubSpot Marketing Hub
(5,647)
4.3 out of 5
HubSpot Marketing Hub
Star Rating
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
4,358 reviews
HubSpot Marketing Hub
HubSpot Marketing Hub
5,647 reviews
Ratings
Ease of Setup
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 139
HubSpot Marketing Hub
HubSpot Marketing Hub
80%
Responses: 2111
Ease of Admin
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 140
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 2197
Ease of Use
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 303
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 4045
Has the product been a good partner in doing business?
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 134
HubSpot Marketing Hub
HubSpot Marketing Hub
87%
Responses: 2155
Meets Requirements
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 302
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 4032
Likelihood to Recommend
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 360
HubSpot Marketing Hub
HubSpot Marketing Hub
87%
Responses: 4576
In-App Ads
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 21
HubSpot Marketing Hub
HubSpot Marketing Hub
68%
Responses: 11
Budget Pacing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 30
HubSpot Marketing Hub
HubSpot Marketing Hub
73%
Responses: 20
Session Replays
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 24
HubSpot Marketing Hub
HubSpot Marketing Hub
79%
Responses: 243
Mobile Rich Media Capabilities
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 22
HubSpot Marketing Hub
HubSpot Marketing Hub
78%
Responses: 13
Heat Maps
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 26
HubSpot Marketing Hub
HubSpot Marketing Hub
79%
Responses: 238
ROI Tracking
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 73
HubSpot Marketing Hub
HubSpot Marketing Hub
79%
Responses: 698
Multivariate Testing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 23
HubSpot Marketing Hub
HubSpot Marketing Hub
80%
Responses: 292
Output Document Generation
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 64
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 940
A/B Testing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 27
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 433
WYSIWYG Editor
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 30
HubSpot Marketing Hub
HubSpot Marketing Hub
80%
Responses: 313
API / Integrations
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 34
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 433
Bulk Editing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
84%
Responses: 31
HubSpot Marketing Hub
HubSpot Marketing Hub
77%
Responses: 24
Internationalization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 50
HubSpot Marketing Hub
HubSpot Marketing Hub
80%
Responses: 801
Basic Reporting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
91%
Responses: 25
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 255
Breadth of Partner Applications
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 67
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 1117
Campaign Stickiness
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 107
HubSpot Marketing Hub
HubSpot Marketing Hub
79%
Responses: 718
Reports and Dashboards
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 153
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 982
Performance and Reliability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
92%
Responses: 95
HubSpot Marketing Hub
HubSpot Marketing Hub
86%
Responses: 1352
Reports and Dashboards
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 36
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 573
Conversion Goal
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 27
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 384
Custom Reports
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 33
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 370
Mobile Optimization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 482
Click Reporting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
91%
Responses: 34
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 462
Sandbox / Test Environments
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
80%
Responses: 33
HubSpot Marketing Hub
HubSpot Marketing Hub
75%
Responses: 749
Brand Optimization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 113
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 716
A/B Testing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 24
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 90
Performance and Reliability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
91%
Responses: 37
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 516
Integration APIs
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 75
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 1214
Contextual Targeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 30
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 255
Percentage of Traffic
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 27
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 395
Profile Storage Duration
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 32
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 323
Data Quality Management
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 157
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 2535
Segmentation
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 500
Customization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
84%
Responses: 96
HubSpot Marketing Hub
HubSpot Marketing Hub
78%
Responses: 1474
Calendaring
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 98
HubSpot Marketing Hub
HubSpot Marketing Hub
80%
Responses: 1658
Confidence Level
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 26
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 155
Basic Reporting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 205
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 2709
Web Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 153
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 2530
Data Import & Export Tools
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 92
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 1417
Social Media Advertising
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
82%
Responses: 87
HubSpot Marketing Hub
HubSpot Marketing Hub
78%
Responses: 1277
Campaign Insights
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 145
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 906
Email and Mobile Preview
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
91%
Responses: 25
HubSpot Marketing Hub
HubSpot Marketing Hub
86%
Responses: 122
Split URL Testing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 23
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 228
Standard Targeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 416
Campaign Optimization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 372
Creative Optimization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 33
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 331
Program Management
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 131
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 2037
Budgeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
78%
Responses: 44
HubSpot Marketing Hub
HubSpot Marketing Hub
74%
Responses: 1114
Customer Insights
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
84%
Responses: 78
HubSpot Marketing Hub
HubSpot Marketing Hub
80%
Responses: 736
Revenue Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
79%
Responses: 109
HubSpot Marketing Hub
HubSpot Marketing Hub
75%
Responses: 1747
Data Collection
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 130
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 873
Enterprise Scalability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 30
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 338
Custom Targeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 385
ROI Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
79%
Responses: 112
HubSpot Marketing Hub
HubSpot Marketing Hub
76%
Responses: 1965
Rich Media Capabilties
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 31
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 303
A/B Testing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 128
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 2119
Landing Pages
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 37
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 570
Multi-User Access
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 108
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 710
Social Functionality
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 32
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 369
Sending Outbound Emails
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
92%
Responses: 220
HubSpot Marketing Hub
HubSpot Marketing Hub
89%
Responses: 2852
Email Tracking
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 133
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 2436
Mobile Optimized
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 191
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 2543
Social Sharing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 154
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 2108
Retargeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 34
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 292
QA Testing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
83%
Responses: 25
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 288
Brand Safety
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 30
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 312
Building and Personalizing Emails
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 219
HubSpot Marketing Hub
HubSpot Marketing Hub
87%
Responses: 2906
API / Integrations
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 33
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 313
SEO / Keyword Analytics
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
81%
Responses: 101
HubSpot Marketing Hub
HubSpot Marketing Hub
79%
Responses: 2146
User, Role, and Access Management
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
88%
Responses: 545
Multichannel Tracking
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 88
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 788
Event / Webinar Marketing
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
83%
Responses: 61
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 1703
Reach
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 33
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 342
Search Tracking and Optimization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
84%
Responses: 117
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 2408
Sending Outbound Emails
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
90%
Responses: 24
HubSpot Marketing Hub
HubSpot Marketing Hub
88%
Responses: 241
Geo-Targeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 32
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 252
Fraud Protection
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 29
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 17
Manage Email Deliverability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 217
HubSpot Marketing Hub
HubSpot Marketing Hub
87%
Responses: 2852
Notifications
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
87%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 356
Performance and Reliability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 36
HubSpot Marketing Hub
HubSpot Marketing Hub
87%
Responses: 391
Customization
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
84%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 375
Segmentation
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 188
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 2573
Lead Scoring and Grading
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
81%
Responses: 71
HubSpot Marketing Hub
HubSpot Marketing Hub
81%
Responses: 2289
Batch Uploading
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 30
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 27
Social Campaigns
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
84%
Responses: 112
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 2012
Manage Email Deliverability
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 25
HubSpot Marketing Hub
HubSpot Marketing Hub
86%
Responses: 236
CRM Lead Integration
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
85%
Responses: 68
HubSpot Marketing Hub
HubSpot Marketing Hub
83%
Responses: 2338
Social Media Engagement
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
83%
Responses: 67
HubSpot Marketing Hub
HubSpot Marketing Hub
82%
Responses: 1956
Automated Email Responses
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
89%
Responses: 177
HubSpot Marketing Hub
HubSpot Marketing Hub
88%
Responses: 2627
Targeting
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
86%
Responses: 35
HubSpot Marketing Hub
HubSpot Marketing Hub
85%
Responses: 327
Campaign Dashboard
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
88%
Responses: 37
HubSpot Marketing Hub
HubSpot Marketing Hub
84%
Responses: 384
Avg. ROI (months)
Mailchimp All-in-One Marketing Platform
Mailchimp All-in-One Marketing Platform
Average 15 Months
HubSpot Marketing Hub
HubSpot Marketing Hub
Average 15 Months
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