Link copied to clipboard # Apollo.io vs GTM Workspace - Powered by ZoomInfo Comparison - What are their main differences? Share [ Export ](/compare/apollo-io/gtm-workspace-powered-by-zoominfo/export.csv) Apollo.ioGTM Workspace - Powered by ZoomInfo[+ Add Product](#) Pricing **Apollo.io** Free Trial **Free** 1 user Per Month · Free **GTM Workspace - Powered by ZoomInfo** Free Trial **Contact Us** 1 Seat · ZoomInfo Professional **Pricing Insights** from reviews Time to Implement **Apollo.io** 1 month Based on 1082 responses **GTM Workspace - Powered by ZoomInfo** 1 month Based on 333 responses Return on Investment **Apollo.io** 8 months6 months sooner Based on 983 responses **GTM Workspace - Powered by ZoomInfo** 14 months Based on 281 responses Perceived Cost **Apollo.io** $$$$$ **GTM Workspace - Powered by ZoomInfo** $$$$$ Average Discount **Apollo.io** 11% **GTM Workspace - Powered by ZoomInfo** 15%4% more ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Apollo.io** [ Ease of Use (1680) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1086559&qs=pros-and-cons#reviews)[ Lead Generation (1400) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1081212&qs=pros-and-cons#reviews)[ Missing Features (597) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1079993&qs=pros-and-cons#reviews)[ Inaccurate Data (503) ](https://www.g2.com/products/apollo-io/reviews?filters%5Bsentiment_snippet%5D=1078514&qs=pros-and-cons#reviews) **GTM Workspace - Powered by ZoomInfo** [ Contact Information (413) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1242900&qs=pros-and-cons#reviews)[ Ease of Use (403) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1246086&qs=pros-and-cons#reviews)[ Inaccurate Data (232) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1242768&qs=pros-and-cons#reviews)[ Outdated Data (232) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=1246423&qs=pros-and-cons#reviews) Integrations **Apollo.io** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_85eb0b0f43d55d421b81eeab1abe0247/attio.jpeg "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ece25bf64a5df274bc13a7355d5b77d3/bouncer.png "Product Avatar Image") Bouncer ](https://www.g2.com/products/bouncer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/apollo-io/integrations) **GTM Workspace - Powered by ZoomInfo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46151344436f2cac0118239865fbc170/athean-athean.png "Product Avatar Image") Athean ](https://www.g2.com/products/athean-athean/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/integrations) Screenshots **Apollo.io** ![Apollo.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/113382/Pipeline-Builder-_1_.png) **GTM Workspace - Powered by ZoomInfo** ![GTM Workspace - Powered by ZoomInfo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1766266/ss1.png) **Ratings** from reviews Meets Requirements **Apollo.io** 9.1 9.17,628 **GTM Workspace - Powered by ZoomInfo** 8.7 8.77,531 Ease of Use **Apollo.io** 9.0 9.07,738 **GTM Workspace - Powered by ZoomInfo** 8.8 8.87,615 Ease of Setup **Apollo.io** 8.9 8.93,957 **GTM Workspace - Powered by ZoomInfo** 8.9 8.92,375 Ease of Admin **Apollo.io** 9.0 9.02,581 **GTM Workspace - Powered by ZoomInfo** 8.7 8.71,508 Quality of Support **Apollo.io** 8.8 8.86,546 **GTM Workspace - Powered by ZoomInfo** 8.7 8.76,733 Has the product been a good partner in doing business? **Apollo.io** 9.1 9.12,561 **GTM Workspace - Powered by ZoomInfo** 8.6 8.61,522 Product Direction (% positive) **Apollo.io** 9.3 9.37,325 **GTM Workspace - Powered by ZoomInfo** 8.7 8.77,219 **Features** ratings from reviews Sales Intelligence 8.7 3,448 8.0 4,817 Email Tracking 8.0 818 8.5 569 Lead Capture 8.3 1,022 8.4 1,639 Lead Mining 7.9 97 7.1 68 Marketing Account Intelligence 8.6 1,354 8.2 1,214 Outbound Call Tracking 8.1 351 8.4 337 Visitor Identification 8.3 8 8.1 28 Buyer Intent Data Providers 8.1 273 8.3 1,165 Auto Dialer 7.2 95 8.5 135 Email Verification 7.8 760 7.7 633 Sales Engagement 8.1 3,233 8.0 1,028 AI Sales Assistant 8.1 835 8.1 596 Account Data Management 8.0 642 8.1 1,542 Lead Intelligence 8.8 3,708 8.4 1,434 AI Meeting Assistants 7.3 32 Not enough data Lead Scoring 8.6 405 Not enough data Sales Coaching 8.2 68 Not enough data Salesforce AppExchange Apps Not enough data 7.9 13 Sales Performance Management 8.3 261 Not enough data Calendar 7.8 73 Not enough data Conversation Intelligence 7.9 128 Not enough data Market Intelligence Not enough data 8.3 918 Email Deliverability 7.8 460 Not enough data AI Writing Assistant 8.5 250 Not enough data Business Scheduling 8.0 117 Not enough data Lead-to-Account Matching and Routing 8.3 170 Not enough data Revenue Operations & Intelligence (RO&I) 8.2 59 Not enough data Transcription 7.9 49 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 67.1% Mid-Market(51-1000 emp.) 28.4% Enterprise(\> 1000 emp.) 4.6% Small-Business(50 or fewer emp.) 26.0% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.7% Small-Business(50 or fewer emp.) 26.0% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.7% **Reviewers' Industry** [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](https://www.g2.com/products/apollo-io/reviews) Apollo.io Information Technology and Services 15.3% Computer Software 13.7% Marketing and Advertising 12.4% Staffing and Recruiting 4.5% Financial Services 4.1% Other 50.0% [![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) GTM Workspace - Powered by ZoomInfo Computer Software 24.2% Information Technology and Services 22.1% Marketing and Advertising 4.9% Staffing and Recruiting 4.7% Telecommunications 3.4% Other 40.7% Alternatives **Apollo.io Alternatives** ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly") [ Instantly ](/products/instantly/reviews) **GTM Workspace - Powered by ZoomInfo Alternatives** ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411") [ Lead411 ](/products/lead411/reviews) ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![SalesIntel](https://images.g2crowd.com/uploads/product/hd_favicon/515aabebc270fd25b831901d82843851/salesintel.svg "SalesIntel") [ SalesIntel ](/products/salesintel/reviews) ## Apollo.io vs GTM Workspace - Powered by ZoomInfo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between GTM Workspace - Powered by ZoomInfo vs Apollo.io? Apollo.io stands out for higher reviewer satisfaction and a stronger small-business focus, while GTM Workspace - Powered by ZoomInfo is favored for its data accuracy and enterprise-grade features. | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | | --- | --- | | 4.5/5 (9,108 reviews) | 4.7/5 (9,778 reviews) | | Mid-Market | Small-Business | | 8.9 | 8.9 | | 8.7 | 8.8 | | Data Accuracy (384 all-time mentions) | Ease of Use (1,587 all-time mentions) | ### How do the pricing models of GTM Workspace - Powered by ZoomInfo and Apollo.io compare? Apollo.io is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **GTM Workspace - Powered by ZoomInfo:** Reviewers frequently cite the high cost as a trade-off, especially for smaller teams, despite its enterprise-grade data and features. - **Apollo.io:** Many reviewers highlight Apollo.io's transparent, accessible pricing and strong value for small businesses and startups, with a freemium model and lower entry barriers. - **Switching-reason:** Several reviewers mention switching to Apollo.io for its lower cost and more flexible pricing structure compared to GTM Workspace - Powered by ZoomInfo. ### What are the best alternatives to GTM Workspace - Powered by ZoomInfo and Apollo.io? The top 3 alternatives to GTM Workspace - Powered by ZoomInfo and Apollo.io are Demandbase One, Amplemarket, and Lead411. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,108 reviews) | Mid-Market | High cost, enterprise-focused | Data Accuracy (384 all-time mentions) | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,778 reviews) | Small-Business | Transparent, accessible pricing | Ease of Use (1,587 all-time mentions) | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-Based Marketing capabilities | | [Amplemarket](https://www.g2.com/products/amplemarket/reviews) | 4.6/5 (659 reviews) | Small-Business | — | Automation and workflow efficiency | | [Lead411](https://www.g2.com/products/lead411/reviews) | 4.5/5 (482 reviews) | Small-Business | — | Lead quality and enrichment | ### Which Sales Intelligence features should I prioritize when comparing GTM Workspace - Powered by ZoomInfo and Apollo.io? Buyers should prioritize Data Accuracy, Ease of Use, Integrations, Automation, and Intent Data when comparing GTM Workspace - Powered by ZoomInfo and Apollo.io. - **Data Accuracy:** GTM Workspace - Powered by ZoomInfo: 384 all-time mentions; Apollo.io: Data accuracy is a recurring theme, with reviewers noting both strengths and trade-offs. - **Ease of Use:** GTM Workspace - Powered by ZoomInfo: 403 all-time mentions; Apollo.io: 1,587 all-time mentions. - **Integrations:** GTM Workspace - Powered by ZoomInfo: Outreach (737 all-time mentions), LinkedIn Sales Navigator, Salesloft; Apollo.io: Outreach (1,397 all-time mentions), Salesloft. - **Automation:** GTM Workspace - Powered by ZoomInfo: 132 all-time mentions; Apollo.io: Automation and sequencing are frequently cited as key strengths. - **Intent Data:** GTM Workspace - Powered by ZoomInfo: 170 all-time mentions; Apollo.io: Intent data is available but noted as less granular in recent reviews. ### What are the pros and cons of GTM Workspace - Powered by ZoomInfo vs Apollo.io? Apollo.io's headline strength is ease of use and workflow efficiency, while GTM Workspace - Powered by ZoomInfo is recognized for data accuracy and enterprise-grade features. - **GTM Workspace - Powered by ZoomInfo strengths:** Data Accuracy (384 all-time mentions), Contact Information (413), Features (334), Lead Generation (321), Automation (132), Intent Data (170). - **GTM Workspace - Powered by ZoomInfo trade-offs:** Outdated Data (232 all-time mentions), Data Inaccuracy (188), High cost for smaller teams, Complexity and learning curve for new users. - **Apollo.io strengths:** Ease of Use (1,587 all-time mentions), Lead Generation (1,349), Helpful (1,317), Time-saving (1,123), Simple (786), Intuitive (741), Outreach Efficiency (543), Automation and sequencing. - **Apollo.io trade-offs:** Data accuracy can be inconsistent, especially outside the US; credit system complexity; feature gating on lower tiers; interface can feel overwhelming for new users. ### Is GTM Workspace - Powered by ZoomInfo or Apollo.io better for small businesses? Apollo.io is the better fit for small businesses, with a larger small-business segment and consistently positive sentiment from small-business reviewers. - **GTM Workspace - Powered by ZoomInfo:** Largest segment is Mid-Market; small-business reviewers note high cost and enterprise focus as barriers. - **Apollo.io:** Largest segment is Small-Business; reviewers highlight accessible pricing, ease of use, and suitability for lean teams and startups. ### Which Sales Intelligence platform has better integrations? Apollo.io is favored for integrations, with more reviewer-cited mentions and broader adoption among sales teams. - **GTM Workspace - Powered by ZoomInfo:** Outreach (737 all-time mentions), LinkedIn Sales Navigator, Salesloft. - **Apollo.io:** Outreach (1,397 all-time mentions), Salesloft, HubSpot integration is also frequently cited in recent reviews. ### How do GTM Workspace - Powered by ZoomInfo and Apollo.io compare on customer support? Apollo.io and GTM Workspace - Powered by ZoomInfo are rated in near-parity on Quality of Support, with scores of 8.8 and 8.7 respectively. - **GTM Workspace - Powered by ZoomInfo:** Reviewers describe support as generally responsive, though some note slower resolution times and a need for more in-app guidance. - **Apollo.io:** Reviewers report positive support experiences overall, with some citing quick onboarding and helpful responses, but a few mention limitations on lower-tier plans. ### Which is easier to implement, GTM Workspace - Powered by ZoomInfo or Apollo.io? GTM Workspace - Powered by ZoomInfo and Apollo.io are rated equally on Ease of Setup, both scoring 8.9, with reviewers describing straightforward implementation for both platforms. - **GTM Workspace - Powered by ZoomInfo:** Reviewers note a simple setup process, especially when integrating with existing CRMs, though some mention a learning curve for advanced features. - **Apollo.io:** Reviewers highlight fast onboarding and easy initial setup, with some noting a steeper learning curve for advanced automation and sequencing features. ### Which product has better Data? GTM Workspace - Powered by ZoomInfo is recognized for superior Data, with higher mention counts for data accuracy and contact information, while Apollo.io is praised for its large database and ease of finding leads. - **GTM Workspace - Powered by ZoomInfo:** Data Accuracy (384 all-time mentions), Contact Information (413), Accurate Data (274), Database Extensiveness (130), Intent Data (170). - **Apollo.io:** Large B2B database, Ease of Finding (296 all-time mentions), Lead Generation (1,349), but reviewers note data accuracy can be inconsistent, especially internationally.