# Sprout Social vs Zoho Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in providing a comprehensive analytics suite, with users appreciating the ability to access all their analytics in one place. This feature significantly enhances social media reporting and helps in planning and managing platforms effectively.
- **Users say** that Zoho Social shines in its user experience, particularly for scheduling posts across multiple platforms. The bulk scheduling tool and content calendar view are highlighted as key features that help maintain a consistent posting cadence, making it easier for users to manage their social media presence.
- **According to verified reviews** , Sprout Social is praised for its intuitive setup process, with many users finding it user-friendly and easy to navigate. This ease of use is a significant advantage for teams looking to implement a new social media management tool quickly.
- **Reviewers mention** that Zoho Social's free plan is a major draw, especially for small businesses. Users appreciate the ability to manage all their social accounts from one place without incurring costs, which makes it an attractive option for budget-conscious teams.
- **G2 reviewers highlight** that while Sprout Social has a higher overall satisfaction score, Zoho Social's ratings for features like content library and hashtag capabilities are competitive, indicating that it meets specific needs well, particularly for users focused on content management.
- **Users report** that Sprout Social's centralized inbox feature is a standout, allowing for streamlined communication and engagement across platforms. This capability is particularly beneficial for teams that prioritize customer interaction and timely responses.



| | Sprout Social | Zoho Social | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 6,438 | 2,931 | 
| **Largest Market Segment** | Small-Business (44.7% of reviews) | Small-Business (87.9% of reviews) | 
| **Entry Level Price** | Starting at $79.00 1 user/per month (billed annually) | $0.00 | 

---
## Top Pros & Cons

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

### Zoho Social

Pros:
- Ease of Use (142 reviews)
- Post Scheduling (101 reviews)

Cons:
- Missing Features (45 reviews)
- Expensive (24 reviews)

---
## Ratings Comparison
| Rating | Sprout Social | Zoho Social | 
|---|---|---|
  | **Meets Requirements** | 8.5 (5451 reviews) | 8.9 (2387 reviews) | 
  | **Ease of Use** | 8.8 (5513 reviews) | 9.2 (2402 reviews) | 
  | **Ease of Setup** | 8.7 (3868 reviews) | 9.2 (1659 reviews) | 
  | **Ease of Admin** | 8.8 (2249 reviews) | 9.2 (1504 reviews) | 
  | **Quality of Support** | 8.6 (4864 reviews) | 8.7 (1939 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (2215 reviews) | 9.0 (1391 reviews) | 
  | **Product Direction (% positive)** | 8.9 (5334 reviews) | 9.3 (2309 reviews) | 

---
## Pricing

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

### Zoho Social

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: (Forever free. No ads, of course.)

Key Features:
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile

[Browse all 6 editions](https://www.g2.com/products/zoho-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.3/10 | 3642 |
| **Zoho Social** | 8.3/10 | 1185 |

#### Social Analytics

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Competitor Analysis** | 7.7 (2978 reviews) | 8.1 (697 reviews) | 
| **Follower Analysis** | 7.8 (3154 reviews) | 8.5 (896 reviews) | 
| **Post Performance** | 8.8 (3378 reviews) | 8.8 (941 reviews) | 
| **Paid Campaign Tracking** | 7.2 (2601 reviews) | Feature Not Available | 
| **Attribution** | 7.0 (2606 reviews) | 8.5 (766 reviews) | 
| **Hashtag Analytics** | 7.3 (2369 reviews) | 8.3 (191 reviews) | 
| **Sentiment Analysis** | 7.1 (2307 reviews) | 8.0 (181 reviews) | 

#### Reports & Dashboards

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Report Customizability** | 8.1 (3230 reviews) | 8.5 (821 reviews) | 
| **Report Exporting** | 8.5 (3272 reviews) | 8.7 (809 reviews) | 
| **Scalability** | 8.5 (3125 reviews) | 8.8 (849 reviews) | 
| **White Label** | Feature Not Available | 7.9 (181 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (891 reviews) | 8.1 (18 reviews) | 
| **Cross-system Integration** | 6.3 (890 reviews) | 7.7 (17 reviews) | 
| **Adaptive Learning** | 6.2 (878 reviews) | 8.0 (17 reviews) | 
| **Proactive Assistance** | 6.3 (886 reviews) | 7.7 (17 reviews) | 
| **Decision Making** | 6.3 (890 reviews) | 8.2 (18 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.5/10 | 4673 |
| **Zoho Social** | 8.4/10 | 609 |

#### Content & Collaboration

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Content Calendar** | 8.9 (3225 reviews) | 9.1 (528 reviews) | 
| **Content Library** | 7.9 (2930 reviews) | 8.6 (477 reviews) | 
| **Shared Inbox** | 8.2 (3027 reviews) | 8.8 (462 reviews) | 
| **Approval Workflows** | 8.0 (2912 reviews) | 8.6 (423 reviews) | 
| **Users and Permissions** | 8.3 (3013 reviews) | 8.9 (440 reviews) | 
| **Content Creation** | Feature Not Available | 8.5 (390 reviews) | 

#### Social Management

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Social Analytics** | 8.6 (4387 reviews) | Feature Not Available | 
| **Social Publishing** | 8.9 (4424 reviews) | Feature Not Available | 
| **Campaign Optimization** | 8.1 (3829 reviews) | Feature Not Available | 
| **Social Engagement** | 8.5 (4246 reviews) | Feature Not Available | 
| **Campaign Planning** | 7.9 (2915 reviews) | 8.8 (390 reviews) | 
| **Hashtag Capabilites** | 7.5 (2497 reviews) | 8.6 (239 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (1064 reviews) | 7.6 (62 reviews) | 
| **Multi-step Planning** | 6.4 (1053 reviews) | 7.9 (60 reviews) | 
| **Cross-system Integration** | 6.6 (1070 reviews) | 8.3 (68 reviews) | 
| **Adaptive Learning** | 6.5 (1046 reviews) | 7.9 (55 reviews) | 
| **Natural Language Interaction** | 6.4 (1035 reviews) | 8.1 (54 reviews) | 
| **Proactive Assistance** | 6.4 (1036 reviews) | 7.9 (57 reviews) | 
| **Decision Making** | 6.5 (1037 reviews) | 8.1 (53 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.4/10 | 2217 |
| **Zoho Social** | N/A | N/A |

#### Monitoring & Listening

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Social Measurement** | 8.5 (1910 reviews) | Not enough data | 
| **Influencer Identification** | 7.0 (1433 reviews) | Not enough data | 
| **Brand Monitoring** | 8.1 (1236 reviews) | Not enough data | 
| **Keyword Tracking** | 7.9 (1197 reviews) | Not enough data | 
| **Trend Analysis** | 7.7 (1171 reviews) | Not enough data | 
| **Competitor Analysis** | 7.8 (1196 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (385 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (401 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (385 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (388 reviews) | Not enough data | 
| **Decision Making** | 6.5 (387 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1216 reviews) | Not enough data | 
| **Social Reporting** | 8.6 (2010 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (1233 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (1131 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Sprout Social** | 7.8/10 | 1634 |
| **Zoho Social** | N/A | N/A |

#### Generative AI

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **AI Text Generation** | 7.1 (866 reviews) | Not enough data | 
| **AI Text Summarization** | 7.0 (851 reviews) | Not enough data | 

#### Process

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Mentions** | 8.4 (1471 reviews) | Not enough data | 
| **Tickets** | 7.9 (1249 reviews) | Not enough data | 
| **Macros** | 7.7 (1009 reviews) | Not enough data | 

#### Channels

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Email** | Feature Not Available | Not enough data | 
| **Social** | 8.9 (1525 reviews) | Not enough data | 
| **Live Chat** | Feature Not Available | Not enough data | 
| **Phone** | Feature Not Available | Not enough data | 
| **Text** | Feature Not Available | Not enough data | 

#### Insight

| Feature | Sprout Social | Zoho Social | 
|---|---|---|
| **Surveys** | 7.4 (1127 reviews) | Not enough data | 
| **Reporting** | 8.4 (1435 reviews) | Not enough data | 
| **Visitor Activity** | Feature Not Available | Not enough data | 
| **Help Desk** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Sprout Social (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)



---
## Reviewer Demographics

### By Company Size

| Segment | Sprout Social | Zoho Social | 
|---|---|---|
| **Small-Business** | 44.7% | 87.9% | 
| **Mid-Market** | 37.7% | 9.7% | 
| **Enterprise** | 17.6% | 2.4% | 

### By Industry

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

#### Zoho Social

- **Marketing and Advertising:** 14.1%
- **Information Technology and Services:** 7.0%
- **Real Estate:** 3.4%
- **Education Management:** 3.3%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 3.1%
- **Computer Software:** 2.9%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 2.5%
- **Financial Services:** 2.2%
- **Other:** 55.7%

---
## Alternatives

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7315 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1107 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

### Alternatives to Zoho Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7315 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3990 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)

---
## Top Discussions

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

### Zoho Social

- Title: [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) — 2 comments
  > **Top comment:** "Yes, it has other business competitors and influencers you can interact with. It also tracks your revenue as you do some marketing on various social media,..."
- Title: [How do I Schedule one post without adding it for everyday](https://www.g2.com/discussions/how-do-i-schedule-one-post-without-adding-it-for-everyday) — 2 comments, 1 upvote
  > **Top comment:** "Add the specific date on the right side, "schedule" option"
- Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-social-what-are-the-features-of-zoho) — 2 comments
  > **Top comment:** "Calendar posting, one-click posters to social media, and stats. "
- Title: [How do I make the most of Reporting and sharing Analytics with clients?](https://www.g2.com/discussions/25520-how-do-i-make-the-most-of-reporting-and-sharing-analytics-with-clients) — 2 comments, 1 upvote
  > **Top comment:** "The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of..."
- Title: [Better Reporting Please](https://www.g2.com/discussions/24312-better-reporting-please) — 2 comments, 1 upvote
  > **Top comment:** "I haven't used it, but in the Zoho Community there is a section called Zoho Analytics. That could possibly help you. At least I hope it will. I also noticed..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprout-social-vs-zoho-social)