# Zoho Social vs metricool Comparison
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## AI Generated Summary
- **G2 reviewers report** that Zoho Social excels in user experience, with many praising its ability to manage multiple social accounts seamlessly. Users appreciate features like the **bulk scheduling tool** and **content calendar view** , which help maintain a consistent posting schedule across platforms like Instagram, Facebook, and LinkedIn.
- **Users say** that Metricool offers a straightforward and user-friendly interface, making it easy for newcomers to get started. Reviewers highlight its **simplicity** in scheduling posts across various platforms, which is particularly beneficial for managing multiple clients.
- **According to verified reviews** , Zoho Social has a significantly higher overall satisfaction score, reflecting its robust feature set and integration capabilities. Users mention that it integrates well with nearly every social media platform, enhancing its performance and usability.
- **Reviewers mention** that while Metricool is appreciated for its ease of use, it may not offer the same depth of features as Zoho Social. Users have noted that while Metricool's analytics are valuable, they sometimes lack the comprehensive insights provided by Zoho Social.
- **G2 reviewers highlight** that Zoho Social's support quality is commendable, with users feeling well-supported during their onboarding process. The platform's intuitive setup and helpful resources contribute to a smoother transition for new users.
- **Users report** that both platforms offer free entry-level pricing, but Zoho Social's extensive feature set for social media management makes it a more appealing choice for small businesses looking to maximize their social media strategy without incurring costs.



| | Zoho Social | metricool | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 2,923 | 97 | 
| **Largest Market Segment** | Small-Business (87.9% of reviews) | Small-Business (88.4% of reviews) | 
| **Entry Level Price** | $0.00 | $0.00 | 

---
## Top Pros & Cons

### Zoho Social

Pros:
- Ease of Use (125 reviews)
- Post Scheduling (97 reviews)

Cons:
- Missing Features (41 reviews)
- Expensive (22 reviews)

### metricool

Pros:
- Ease of Use (9 reviews)
- Scheduling (9 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Zoho Social | metricool | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2381 reviews) | 8.6 (79 reviews) | 
  | **Ease of Use** | 9.2 (2396 reviews) | 9.1 (83 reviews) | 
  | **Ease of Setup** | 9.2 (1653 reviews) | 9.2 (67 reviews) | 
  | **Ease of Admin** | 9.2 (1503 reviews) | 9.2 (49 reviews) | 
  | **Quality of Support** | 8.7 (1933 reviews) | 9.0 (68 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (1390 reviews) | 9.2 (46 reviews) | 
  | **Product Direction (% positive)** | 9.3 (2306 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Zoho Social

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: (Forever free. No ads, of course.)

Key Features:
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile

[Browse all 6 editions](https://www.g2.com/products/zoho-social/pricing)

#### Free Trial

Yes

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zoho Social** | 8.3/10 | 1182 |
| **metricool** | 8.5/10 | 55 |

#### Social Analytics

| Feature | Zoho Social | metricool | 
|---|---|---|
| **Competitor Analysis** | 8.1 (697 reviews) | 8.7 (44 reviews) | 
| **Follower Analysis** | 8.5 (896 reviews) | 9.1 (45 reviews) | 
| **Post Performance** | 8.8 (941 reviews) | 9.2 (49 reviews) | 
| **Paid Campaign Tracking** | Feature Not Available | 7.8 (43 reviews) | 
| **Attribution** | 8.5 (766 reviews) | 8.1 (45 reviews) | 
| **Hashtag Analytics** | 8.3 (191 reviews) | 8.7 (41 reviews) | 
| **Sentiment Analysis** | 8.0 (181 reviews) | Feature Not Available | 

#### Reports & Dashboards

| Feature | Zoho Social | metricool | 
|---|---|---|
| **Report Customizability** | 8.5 (820 reviews) | 8.5 (47 reviews) | 
| **Report Exporting** | 8.7 (808 reviews) | 8.9 (47 reviews) | 
| **Scalability** | 8.8 (848 reviews) | 8.9 (50 reviews) | 
| **White Label** | 7.9 (181 reviews) | 8.0 (41 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Zoho Social | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (18 reviews) | 8.1 (6 reviews) | 
| **Cross-system Integration** | 7.7 (17 reviews) | 8.3 (6 reviews) | 
| **Adaptive Learning** | 8.0 (17 reviews) | 8.6 (7 reviews) | 
| **Proactive Assistance** | 7.7 (17 reviews) | 8.8 (8 reviews) | 
| **Decision Making** | 8.2 (18 reviews) | 7.9 (7 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Zoho Social** | 8.4/10 | 604 |
| **metricool** | 8.6/10 | 53 |

#### Content & Collaboration

| Feature | Zoho Social | metricool | 
|---|---|---|
| **Content Calendar** | 9.1 (526 reviews) | 9.4 (49 reviews) | 
| **Content Library** | 8.6 (477 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | 8.8 (462 reviews) | 8.4 (48 reviews) | 
| **Approval Workflows** | 8.6 (423 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 8.9 (440 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | 8.5 (389 reviews) | 9.0 (44 reviews) | 

#### Social Management

| Feature | Zoho Social | metricool | 
|---|---|---|
| **Social Analytics** | Feature Not Available | 9.1 (51 reviews) | 
| **Social Publishing** | Feature Not Available | 9.3 (52 reviews) | 
| **Campaign Optimization** | Feature Not Available | 8.4 (49 reviews) | 
| **Social Engagement** | Feature Not Available | 8.6 (50 reviews) | 
| **Social Ads** | Feature Not Available | 8.0 (45 reviews) | 
| **Campaign Planning** | 8.8 (390 reviews) | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 8.6 (239 reviews) | 8.2 (46 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Zoho Social | metricool | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (62 reviews) | 8.1 (6 reviews) | 
| **Multi-step Planning** | 7.9 (60 reviews) | 8.9 (6 reviews) | 
| **Cross-system Integration** | 8.3 (67 reviews) | 8.9 (6 reviews) | 
| **Adaptive Learning** | 7.9 (55 reviews) | 7.7 (5 reviews) | 
| **Natural Language Interaction** | 8.1 (54 reviews) | 8.3 (6 reviews) | 
| **Proactive Assistance** | 7.9 (57 reviews) | 8.6 (6 reviews) | 
| **Decision Making** | 8.1 (53 reviews) | 8.9 (6 reviews) | 

---
## Categories
**Shared Categories (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)




---
## Reviewer Demographics

### By Company Size

| Segment | Zoho Social | metricool | 
|---|---|---|
| **Small-Business** | 87.9% | 88.4% | 
| **Mid-Market** | 9.8% | 10.5% | 
| **Enterprise** | 2.4% | 1.1% | 

### By Industry

#### Zoho Social

- **Marketing and Advertising:** 14.1%
- **Information Technology and Services:** 6.9%
- **Real Estate:** 3.4%
- **Education Management:** 3.3%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 3.1%
- **Computer Software:** 2.9%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 2.5%
- **Financial Services:** 2.2%
- **Other:** 55.7%

#### metricool

- **Marketing and Advertising:** 40.2%
- **Education Management:** 8.7%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 27.2%

---
## Alternatives

### Alternatives to Zoho Social

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7262 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6427 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3955 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)

### Alternatives to metricool

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7262 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6427 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1040 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (477 reviews)

---
## Top Discussions

### Zoho Social

- Title: [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) — 2 comments
  > **Top comment:** "Yes, it has other business competitors and influencers you can interact with. It also tracks your revenue as you do some marketing on various social media,..."
- Title: [How do I Schedule one post without adding it for everyday](https://www.g2.com/discussions/how-do-i-schedule-one-post-without-adding-it-for-everyday) — 2 comments, 1 upvote
  > **Top comment:** "Add the specific date on the right side, "schedule" option"
- Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-social-what-are-the-features-of-zoho) — 2 comments
  > **Top comment:** "Calendar posting, one-click posters to social media, and stats. "
- Title: [How do I make the most of Reporting and sharing Analytics with clients?](https://www.g2.com/discussions/25520-how-do-i-make-the-most-of-reporting-and-sharing-analytics-with-clients) — 2 comments, 1 upvote
  > **Top comment:** "The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of..."
- Title: [Better Reporting Please](https://www.g2.com/discussions/24312-better-reporting-please) — 2 comments, 1 upvote
  > **Top comment:** "I haven't used it, but in the Zoho Community there is a section called Zoho Analytics. That could possibly help you. At least I hope it will. I also noticed..."

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/zoho-social-vs-metricool)