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Compare Zoho Social and metricool 
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At a Glance
Market Segments
Small-Business (87.8% of reviews)
Small-Business (90.4% of reviews)
Entry-Level Pricing
$0.00
$0.00
Zoho Social
Star Rating
(2,844)4.6 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansmetricool
Star Rating
(84)4.5 out of 5
Market Segments
Small-Business (90.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Metricool. Users appreciate its intuitive interface, noting that it is "very simple and straightforward," making it easy for teams to manage multiple social media accounts efficiently.
- Users say that Zoho Social's scheduling capabilities are particularly robust, allowing for simultaneous posting across various platforms. This feature is highlighted by users who find it essential for managing their online presence effectively, stating it "works super" for their business needs.
- Reviewers mention that while Metricool offers valuable features like a comprehensive Planner and integrated inbox, it struggles with the same level of user engagement as Zoho Social. Users appreciate the time-saving aspect of creating a single post for multiple platforms, but some feel that the overall experience lacks the polish found in Zoho Social.
- According to verified reviews, both platforms offer free entry-level pricing, but Zoho Social's extensive feature set and higher user ratings make it a more appealing choice for small businesses looking for a complete social media management solution.
- Users highlight that Metricool's customer service is responsive and helpful, which is a strong point for those who may need assistance. However, the limited number of recent reviews suggests that it may not be as widely adopted or tested as Zoho Social, which has a much larger user base and more feedback.
- G2 reviewers note that while both platforms provide analytics and reporting features, Zoho Social's analytics are often praised for their depth and usability. Users find the insights provided by Zoho Social to be vital for understanding their social media performance, whereas Metricool's analytics, while useful, may not offer the same level of detail.
Pricing
Entry-Level Pricing
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Zoho Social
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.9
2,347
8.5
71
Ease of Use
9.2
2,361
9.1
74
Ease of Setup
9.3
1,616
9.1
59
Ease of Admin
9.2
1,495
9.2
45
Quality of Support
8.7
1,906
9.0
64
Has the product been a good partner in doing business?
9.0
1,382
9.2
43
Product Direction (% positive)
9.3
2,278
9.5
65
Features by Category
Social Analytics
8.1
699
8.7(won by 0.6)
44
8.5
896
9.1(won by 0.6)
45
8.8
938
9.2(won by 0.4)
44
Feature Not Available
7.8(won by default)
43
8.5(won by 0.4)
767
8.1
45
8.3
191
8.7(won by 0.4)
41
8.0(won by default)
182
Feature Not Available
Reports & Dashboards
8.5
821
8.6(won by 0.1)
46
8.7
807
8.9(won by 0.2)
46
8.8(tied score)
849
8.8(tied score)
44
7.9
181
8.0(won by 0.1)
41
Agentic AI - Social Media Analytics
8.3(won by 0.2)
19
8.1
6
8.2
17
8.3(won by 0.1)
6
8.2
18
8.3(won by 0.1)
6
8.1
18
8.3(won by 0.2)
6
8.3(won by 0.4)
18
7.9
7
Content & Collaboration
9.1
514
9.3
46
8.6
475
8.5
46
8.8
458
8.4
46
8.6
421
8.7
45
8.9
442
9.0
44
8.5
380
9.0
44
Social Management
Feature Not Available
9.0
48
Feature Not Available
9.2
48
Feature Not Available
8.4
47
Feature Not Available
8.5
47
Feature Not Available
8.0
45
8.8
378
8.6
44
8.6
232
8.2
46
Agentic AI - Social Media Management
7.7
60
8.1
6
7.9
58
8.9
6
8.3
58
8.9
6
8.1
56
7.7
5
8.2
55
8.3
6
7.9
57
8.6
6
8.2
54
8.7
5
Categories
Categories
Shared Categories
Zoho Social and metricool are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Zoho Social has no unique categories
metricool has no unique categories
Reviews
Reviewers' Company Size
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.1%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
69.1%
Marketing and Advertising
43.4%
Education Management
8.4%
Consulting
3.6%
Real Estate
3.6%
Professional Training & Coaching
2.4%
Other
38.6%
Discussions
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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