# Cognito Forms vs Zoho Forms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Zoho Forms excels in its user-friendly interface, making it easy for beginners to create forms without complicated setups. Users appreciate the clean design and AI-based template suggestions that streamline the form creation process.
- **Users say** Cognito Forms stands out for its flexibility and advanced features, such as the ability to auto-populate fields and use calculated fields. This capability allows for more dynamic forms, which many find beneficial for complex data collection needs.
- **Reviewers mention** that while Zoho Forms is praised for its ease of use, Cognito Forms slightly edges it out with a more intuitive user interface, making setup and editing applications straightforward and efficient.
- **According to verified reviews** , both products cater well to small businesses, but Cognito Forms has a slight advantage in market presence and user satisfaction, reflected in its higher G2 Score and recent review activity.
- **Users highlight** that Zoho Forms offers excellent pre-built templates, which save time for users like sales trainers who need to collect information efficiently. However, Cognito Forms is noted for its seamless integration with Microsoft 365, enhancing its usability for users already in that ecosystem.
- **G2 reviewers indicate** that while both platforms provide solid support, Cognito Forms receives higher marks for quality of support and responsiveness, which can be crucial for users needing assistance during implementation or troubleshooting.



---
## Frequently Asked Questions

### What is the difference between Zoho Forms vs Cognito Forms?

Cognito Forms stands out from Zoho Forms with higher reviewer ratings, stronger support, and a top-cited strength in customizability, while Zoho Forms is noted for its ease of use and integrations.

| [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) | [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) |
| --- | --- |
| 4.4/5 (129 reviews) | 4.6/5 (132 reviews) |
| Small-Business | Small-Business |
| 8.9 | 9.0 |
| 8.6 | 9.1 |
| Integrations | Customizability |



### How do the pricing models of Zoho Forms and Cognito Forms compare?

Cognito Forms is rated higher for value, with a stronger Price/Cost satisfaction score than Zoho Forms.

- **Zoho Forms:** In recent reviews, buyers describe Zoho Forms as affordable but note that advanced features are limited in lower plans and the pricing structure can be confusing for new users.
- **Cognito Forms:** Reviewers consistently highlight Cognito Forms as offering competitive pricing and strong value for the features provided.
- **Switching-reason:** Several reviewers mention switching to Cognito Forms for better value and more advanced features compared to previous solutions.



### What are the best alternatives to Zoho Forms and Cognito Forms?

The top three alternatives to Zoho Forms and Cognito Forms are Jotform, Typeform, and Microsoft Forms.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) | 4.4/5 (129) | Small-Business | Affordable, but advanced features limited in lower plans | Integrations |
| [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | 4.6/5 (132) | Small-Business | Competitive pricing and strong value | Customizability |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,426) | Small-Business | — | Ease of Use |
| [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1,017) | Small-Business | — | Design and User Experience |
| [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) | 4.4/5 (476) | Mid-Market | — | Integration with Microsoft 365 |



### Which Online Form Builder features should I prioritize when comparing Zoho Forms and Cognito Forms?

Buyers comparing Zoho Forms and Cognito Forms should prioritize Ease of Use, Customizability, Integrations, Quality of Support, and Pricing Satisfaction.

- **Ease of Use:** Zoho Forms scores 9.0; Cognito Forms scores 9.1.
- **Customizability:** Cognito Forms is frequently cited for customizability (multiple recent review mentions), while Zoho Forms receives fewer mentions for this area.
- **Integrations:** Zoho Forms is cited for integrations with Zoho CRM (13 all-time mentions) and Zapier (3 all-time mentions); Cognito Forms is cited for Make (32 all-time mentions), Zapier (15 all-time mentions), and Microsoft 365 (2 all-time mentions).
- **Quality of Support:** Zoho Forms scores 8.6; Cognito Forms scores 9.1.
- **Pricing Satisfaction:** Zoho Forms is described as affordable but with limitations in lower plans; Cognito Forms is consistently highlighted for strong value and competitive pricing.



### What are the pros and cons of Zoho Forms vs Cognito Forms?

Cognito Forms' headline strength is customizability, while Zoho Forms is most noted for integrations.

- **Zoho Forms strengths:** Integrations (13 all-time mentions for Zoho CRM), ease of use (2 all-time mentions), affordable pricing (recent reviews), and versatility.
- **Zoho Forms trade-offs:** Limited customization (all-time mention), integration issues (all-time mention), and some reviewers cite poor interface design and platform issues.
- **Cognito Forms strengths:** Customizability (multiple recent review mentions), ease of use (4 all-time mentions), ease of creation (3 all-time mentions), easy setup (2 all-time mentions), automations, and strong value for price.
- **Cognito Forms trade-offs:** Some reviewers note limited design customization and occasional slow loading (all-time mention).



### Is Zoho Forms or Cognito Forms better for small businesses?

Cognito Forms is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Zoho Forms:** Largest segment is Small-Business; reviewers highlight ease of use and integrations, but note limitations in customization and feature access in lower plans.
- **Cognito Forms:** Largest segment is Small-Business; reviewers consistently praise its customizability, ease of setup, and strong value for small organizations.



### Which Online Form Builder platform has better integrations?

Cognito Forms is favored by reviewers for integrations, with more frequent mentions and a broader range of supported tools.

- **Zoho Forms:** Integrates with Zoho CRM (13 all-time mentions) and Zapier (3 all-time mentions).
- **Cognito Forms:** Integrates with Make (32 all-time mentions), Zapier (15 all-time mentions), and Microsoft 365 (2 all-time mentions).



### How do Zoho Forms and Cognito Forms compare on customer support?

Cognito Forms leads on Quality of Support, with a 0.5-point advantage over Zoho Forms (9.1 vs 8.6).

- **Zoho Forms:** Reviewers describe support as generally responsive, but some note slow response times and challenges with help documentation.
- **Cognito Forms:** Reviewers consistently praise support for being helpful, timely, and providing high-quality assistance.



### Which is easier to implement, Zoho Forms or Cognito Forms?

Cognito Forms and Zoho Forms are nearly equal on Ease of Setup, with Cognito Forms scoring 9.0 and Zoho Forms 8.9.

- **Zoho Forms:** Reviewers highlight a clean, beginner-friendly interface and quick setup, though some mention a learning curve for advanced features.
- **Cognito Forms:** Reviewers consistently describe setup as easy and intuitive, with a short learning curve and straightforward onboarding.



### Which product has better Design?

Cognito Forms is rated higher for Design, the most frequently mentioned feature across both products' reviews.

- **Zoho Forms:** Reviewers note limited customization and design options, with some citing poor interface design (all-time mention); Ease of Use score is 9.0.
- **Cognito Forms:** Reviewers frequently highlight customizability and the ability to brand forms, though some mention limited design customization; Ease of Use score is 9.1.



| | Cognito Forms | Zoho Forms | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 139 | 128 | 
| **Largest Market Segment** | Small-Business (72.1% of reviews) | Small-Business (66.4% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | $ 25/Month | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### Zoho Forms

Pros:
- Ease of Use (3 reviews)
- Affordable (1 reviews)

Cons:
- Integration Issues (1 reviews)
- Limited Customization (1 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | Zoho Forms | 
|---|---|---|
  | **Meets Requirements** | 9.2 (113 reviews) | 8.7 (110 reviews) | 
  | **Ease of Use** | 9.1 (114 reviews) | 9.0 (111 reviews) | 
  | **Ease of Setup** | 9.1 (93 reviews) | 8.9 (51 reviews) | 
  | **Ease of Admin** | 9.3 (69 reviews) | 8.8 (42 reviews) | 
  | **Quality of Support** | 9.2 (87 reviews) | 8.5 (99 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (63 reviews) | 8.5 (44 reviews) | 
  | **Product Direction (% positive)** | 8.4 (107 reviews) | 9.3 (109 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### Zoho Forms

#### Entry-Level Pricing

Plan: STANDARD

Price: $ 25 /Month

Description: 10 Users,
Unlimited Forms,
25,000 Submissions/month.

Key Features:
- Unlimited Reports
- Payment Integration  (Paypal, Stripe, 2Checkout)
- 2 GB Storage

[Browse all 4 editions](https://www.g2.com/products/zoho-forms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.3/10 | 78 |
| **Zoho Forms** | 8.5/10 | 42 |

#### Customization

| Feature | Cognito Forms | Zoho Forms | 
|---|---|---|
| **Custom Fields** | 9.6 (63 reviews) | 8.7 (40 reviews) | 
| **Conditional Logic** | 9.4 (62 reviews) | 8.6 (37 reviews) | 
| **Multi-page Forms** | 9.3 (55 reviews) | 8.8 (37 reviews) | 
| **Design** | 8.9 (62 reviews) | 8.2 (38 reviews) | 
| **Forms Creation & Design** | 10.0 (6 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Cognito Forms | Zoho Forms | 
|---|---|---|
| **Embedded Forms** | 9.4 (49 reviews) | 8.7 (37 reviews) | 
| **Offline Capability** | Feature Not Available | 8.1 (32 reviews) | 
| **Notifications** | 9.2 (63 reviews) | 8.5 (35 reviews) | 
| **Payments** | 8.9 (30 reviews) | 8.2 (32 reviews) | 
| **Mobile Forms** | 9.3 (47 reviews) | 8.5 (37 reviews) | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Cognito Forms | Zoho Forms | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Autofill** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Convert to PDF** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)




---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | Zoho Forms | 
|---|---|---|
| **Small-Business** | 72.1% | 66.4% | 
| **Mid-Market** | 20.6% | 28.7% | 
| **Enterprise** | 7.4% | 4.9% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.7%
- **Accounting:** 4.8%
- **Education Management:** 4.8%
- **Marketing and Advertising:** 4.8%
- **Real Estate:** 4.8%
- **Religious Institutions:** 4.0%
- **Construction:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Leisure, Travel & Tourism:** 3.2%
- **Higher Education:** 2.4%
- **Other:** 56.3%

#### Zoho Forms

- **Information Technology and Services:** 12.3%
- **Marketing and Advertising:** 8.2%
- **Computer Software:** 6.6%
- **Apparel & Fashion:** 4.9%
- **Wholesale:** 4.1%
- **Health, Wellness and Fitness:** 4.1%
- **Education Management:** 3.3%
- **Insurance:** 3.3%
- **Consulting:** 3.3%
- **Telecommunications:** 3.3%
- **Other:** 46.7%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)

### Alternatives to Zoho Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [EngageBay](https://www.g2.com/products/engagebay/reviews) — 4.6/5 stars (750 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### Zoho Forms

- Title: [Is Zoho forms free?](https://www.g2.com/discussions/is-zoho-forms-free) — 2 comments
  > **Top comment:** "You can register a free account with some limits but it is complete to start."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-zoho-forms)