# Braze vs Zeta Marketing Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in user experience, particularly with its intuitive interface and self-serve capabilities. Users appreciate how easy it is to design and deploy email campaigns, allowing for timely and reactive communications.
- **Users say** that Zeta Marketing Platform offers a visually pleasing and straightforward user interface, making it easy to create targeted email campaigns. However, some users feel it lacks the advanced features found in competitors like Braze.
- **Reviewers mention** that Braze's powerful customer engagement tools enable highly personalized messaging across multiple channels, which is a significant advantage for businesses looking to enhance their customer interactions.
- **According to verified reviews** , Zeta Marketing Platform is noted for its ease of use, with users highlighting the clear and concise nature of the platform. However, it struggles to match the flexibility and depth of features that Braze provides.
- **Users appreciate** Braze's Canvas feature, which simplifies the process of building intricate customer journeys. This capability is often cited as a standout feature that enhances the overall marketing strategy.
- **G2 reviewers indicate** that while Zeta Marketing Platform has a solid foundation, it may not meet the evolving needs of users as effectively as Braze, which consistently receives higher satisfaction ratings and a broader range of functionalities.



| | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 1,684 | 117 | 
| **Largest Market Segment** | Mid-Market (55.7% of reviews) | Mid-Market (45.5% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

### Zeta Marketing Platform

Pros:
- Ease of Use (24 reviews)
- Customer Support (19 reviews)

Cons:
- Learning Curve (14 reviews)
- Campaign Issues (9 reviews)

---
## Ratings Comparison
| Rating | Braze | Zeta Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 8.5 (1001 reviews) | 7.9 (99 reviews) | 
  | **Ease of Use** | 8.3 (1264 reviews) | 7.7 (100 reviews) | 
  | **Ease of Setup** | 7.6 (738 reviews) | 7.5 (82 reviews) | 
  | **Ease of Admin** | 8.5 (363 reviews) | 7.5 (42 reviews) | 
  | **Quality of Support** | 8.5 (948 reviews) | 7.9 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (371 reviews) | 8.0 (43 reviews) | 
  | **Product Direction (% positive)** | 9.2 (955 reviews) | 8.4 (95 reviews) | 

---
## Pricing

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

### Zeta Marketing Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.6/10 | 675 |
| **Zeta Marketing Platform** | 7.6/10 | 47 |

#### Email Marketing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (574 reviews) | 8.5 (29 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (541 reviews) | 8.7 (30 reviews) | 
| **Manage Email Deliverability** | 8.4 (543 reviews) | 8.8 (27 reviews) | 
| **Automated Email Responses** | 8.4 (450 reviews) | 8.1 (25 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (356 reviews) | 7.5 (25 reviews) ✓ Verified | 
| **Dynamic Content** | 8.4 (486 reviews) | 7.6 (28 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (525 reviews) | 7.8 (27 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.4 (492 reviews) | 8.0 (25 reviews) | 
| **Search Tracking and Optimization** | 7.2 (371 reviews) | 7.3 (22 reviews) | 

#### Lead Management

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Marketing Lead Database** | 7.5 (392 reviews) | 7.8 (21 reviews) | 
| **Data Quality Management** | 7.5 (397 reviews) | 7.6 (24 reviews) | 
| **Segmentation** | 8.6 (542 reviews) | 7.9 (27 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (324 reviews) | 7.8 (20 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.4 (353 reviews) | 7.9 (21 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.5 (381 reviews) | 7.9 (24 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Feature Not Available | 7.8 (22 reviews) | 
| **CRM Lead Integration** | 7.8 (384 reviews) | 7.6 (23 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Program Management** | Feature Not Available | 8.1 (22 reviews) | 
| **Event / Webinar Marketing** | Feature Not Available | 6.8 (16 reviews) | 
| **Calendaring** | Feature Not Available | 7.5 (19 reviews) | 
| **Budgeting** | Feature Not Available | 6.9 (18 reviews) | 

#### Social

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.1 (19 reviews) | 
| **Social Sharing** | 6.7 (326 reviews) | 7.0 (19 reviews) ✓ Verified | 
| **Social Campaigns** | Feature Not Available | 7.6 (18 reviews) | 
| **Social Media Engagement** | Feature Not Available | 7.6 (18 reviews) | 
| **Social Media Advertising** | 6.6 (328 reviews) | 8.0 (16 reviews) | 

#### Reporting & Analytics

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Basic Reporting** | 7.7 (537 reviews) | 7.9 (30 reviews) ✓ Verified | 
| **Web Analytics** | Feature Not Available | 7.9 (26 reviews) ✓ Verified | 
| **ROI Analytics** | Feature Not Available | 7.6 (20 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.6 (399 reviews) | 7.1 (18 reviews) | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.3 (18 reviews) | 

#### Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Customization ** | 8.3 (458 reviews) | 7.5 (25 reviews) ✓ Verified | 
| **Workflow Capability** | Feature Not Available | 7.7 (24 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (448 reviews) | 7.8 (23 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (351 reviews) | 7.4 (21 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (402 reviews) | 7.1 (22 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.5 (439 reviews) | 7.3 (27 reviews) ✓ Verified | 
| **Output Document Generation** | Feature Not Available | 7.7 (22 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (39 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (37 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (37 reviews) | Not enough data | 
| **Decision Making** | 6.4 (36 reviews) | Not enough data | 

#### Integration

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 7.9 (456 reviews) | 7.0 (25 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (439 reviews) | 7.7 (25 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (395 reviews) | 6.9 (21 reviews) ✓ Verified | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | 8.4/10 | 31 |

#### Channel Functionality

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.8 (21 reviews) | 

#### Platform Interoperability

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.1 (8 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | 
| **Reach** | Not enough data | 8.7 (23 reviews) | 
| **Bulk Editing** | Not enough data | 8.1 (19 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (18 reviews) | 
| **Brand Safety** | Not enough data | 8.3 (21 reviews) | 
| **Fraud Protection** | Not enough data | 8.3 (19 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (20 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (23 reviews) | 
| **Creative Optimization** | Not enough data | 8.0 (18 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (17 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | 

#### Targeting

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (27 reviews) | 
| **Retargeting** | Not enough data | 8.8 (27 reviews) | 
| **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | 
| **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | 

#### Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.5 (20 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (21 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | 
| **Customization** | Not enough data | 8.3 (19 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (19 reviews) | 
| **Internationalization** | Not enough data | 8.1 (16 reviews) | 
| **Notifications** | Not enough data | 7.6 (20 reviews) | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | N/A | N/A |

#### Data Integration

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | Not enough data | 
| **2nd-Party Data Integration** | Not enough data | Not enough data | 
| **3rd-Party Data Integration** | Not enough data | Not enough data | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | Not enough data | Not enough data | 
| **Data Export Tools** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Standard Dashboards** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 

#### Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Data Permissions** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | N/A | N/A |

#### Administration

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Geofencing** | Not enough data | Not enough data | 
| **Wi-Fi Marketing** | Not enough data | Not enough data | 
| **Beacons** | Not enough data | Not enough data | 
| **IP Geolocation** | Not enough data | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Geolocation** | Not enough data | Not enough data | 
| **Campaign Automation** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Security Compliance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.1/10 | 569 |
| **Zeta Marketing Platform** | 6.5/10 | 6 |

#### Campaigns

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Customize** | 8.6 (450 reviews) | Not enough data | 
| **Scheduling** | 9.0 (487 reviews) | Not enough data | 
| **Retarget** | 8.6 (444 reviews) | Not enough data | 
| **Segmentation** | 8.8 (497 reviews) | Not enough data | 
| **Triggered Notifications** | 8.9 (471 reviews) | Not enough data | 

#### Analytics

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Campaign Performance** | 8.2 (496 reviews) | 6.7 (6 reviews) | 
| **Audience Insights** | 7.7 (454 reviews) | Not enough data | 

#### Optimization

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **A/B Testing** | 8.7 (476 reviews) | Not enough data | 
| **Personalization** | 8.8 (492 reviews) | 6.3 (5 reviews) | 
| **Rich Notifications** | 8.3 (393 reviews) | Not enough data | 
| **Integrations** | 8.1 (399 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (41 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (41 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (40 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 228 |
| **Zeta Marketing Platform** | 8.5/10 | 8 |

#### Segmentation

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **A/B Testing** | 8.8 (214 reviews) | 8.6 (7 reviews) | 
| **Customer Profiles** | 8.5 (200 reviews) | 8.8 (7 reviews) | 

#### Targeting

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Behavioral Targeting** | 8.6 (195 reviews) | 8.6 (7 reviews) | 
| **Contextual Targeting** | 8.5 (178 reviews) | 8.3 (6 reviews) | 

#### Triggered Content

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Geofencing** | 7.8 (118 reviews) | 8.1 (7 reviews) | 
| **Triggered Emails** | 9.1 (203 reviews) | 9.0 (8 reviews) | 
| **Triggered Messages** | 9.1 (197 reviews) | 8.8 (7 reviews) | 

#### Personalized Content

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Recommendation Engine** | 7.4 (117 reviews) | 8.3 (6 reviews) | 
| **Personalized Discounts** | 7.1 (111 reviews) | 8.1 (6 reviews) | 
| **Website Personalization** | 7.0 (108 reviews) | 8.3 (7 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (9 reviews) | Not enough data | 
| **Decision Making** | 6.5 (9 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.2/10 | 151 |
| **Zeta Marketing Platform** | N/A | N/A |

#### Templates

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Text and Themes** | 7.8 (128 reviews) | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 7.5 (125 reviews) | Not enough data | 
| **Mobile Responsive** | 7.9 (130 reviews) | Not enough data | 

#### Edit

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Pre-Made** | 7.1 (124 reviews) | Not enough data | 
| **Build** | 8.4 (129 reviews) | Not enough data | 
| **HTML** | 7.9 (128 reviews) | Not enough data | 

#### Logistics

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Analytics** | 7.2 (128 reviews) | Not enough data | 
| **Issues** | 7.1 (123 reviews) | Not enough data | 
| **Integrations** | 7.6 (124 reviews) | Not enough data | 
| **Shareable Link** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.8 (87 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 5.6 (31 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.7/10 | 78 |
| **Zeta Marketing Platform** | N/A | N/A |

#### Text Messaging

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Bulk SMS** | 8.6 (68 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.9 (67 reviews) | Not enough data | 
| **Text Scheduler** | 8.7 (68 reviews) | Not enough data | 
| **Automatic Replies** | 8.2 (65 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.1 (64 reviews) | Not enough data | 
| **MMS Marketing** | 8.1 (65 reviews) | Not enough data | 
| **Personalization** | 8.7 (67 reviews) | Not enough data | 
| **Transactional SMS** | 8.3 (66 reviews) | Not enough data | 

#### SMS Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Reporting** | 7.9 (64 reviews) | Not enough data | 
| **Automation** | 8.5 (63 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.4 (63 reviews) | Not enough data | 
| **API Integration** | 7.9 (63 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (16 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (16 reviews) | Not enough data | 
| **Decision Making** | 6.4 (16 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | 7.2/10 | 27 |

#### Data Sourcing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.5 (22 reviews) ✓ Verified | 
| **Expandability** | Not enough data | 7.5 (23 reviews) ✓ Verified | 
| **Content Marketing** | Not enough data | 7.4 (23 reviews) ✓ Verified | 
| **Multiple Devices** | Not enough data | 7.0 (22 reviews) ✓ Verified | 

#### Intelligence

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.3 (22 reviews) | 
| **Predictive Modeling** | Not enough data | 6.9 (21 reviews) ✓ Verified | 
| **Recommendation Engine** | Not enough data | 6.5 (20 reviews) ✓ Verified | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.4/10 | 120 |
| **Zeta Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Dynamic Segmentation** | 8.3 (110 reviews) | Not enough data | 
| **Journey Optimization** | 8.5 (108 reviews) | Not enough data | 

#### Platform Data

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Journey Reporting** | 7.6 (109 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (103 reviews) | Not enough data | 
| **Dashboards** | 7.6 (110 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.5 (107 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Journey Mapping** | 7.7 (105 reviews) | Not enough data | 
| **Integrations** | 7.6 (105 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (30 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (30 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | 8.3/10 | 31 |

#### Platform Interoperability

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Mobile Functionality

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 8.6 (12 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | 
| **Reach** | Not enough data | 8.7 (23 reviews) | 
| **Bulk Editing** | Not enough data | 8.1 (19 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (18 reviews) | 
| **Brand Safety** | Not enough data | 8.3 (21 reviews) | 
| **Fraud Protection** | Not enough data | 8.3 (19 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (20 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (23 reviews) | 
| **Creative Optimization** | Not enough data | 8.0 (18 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (17 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | 

#### Targeting

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (27 reviews) | 
| **Retargeting** | Not enough data | 8.8 (27 reviews) | 
| **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | 
| **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | 

#### Mobile

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 8.0 (11 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (17 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | 

#### Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.5 (20 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (21 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | 
| **Customization** | Not enough data | 8.3 (19 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (19 reviews) | 
| **Internationalization** | Not enough data | 8.1 (16 reviews) | 
| **Notifications** | Not enough data | 7.6 (20 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | 8.3/10 | 31 |

#### Platform Interoperability

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.0 (5 reviews) | 

#### Video Functionality

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Video Functionality** | Not enough data | 8.2 (15 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | 
| **Reach** | Not enough data | 8.7 (23 reviews) | 
| **Bulk Editing** | Not enough data | 8.1 (19 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (18 reviews) | 
| **Brand Safety** | Not enough data | 8.3 (21 reviews) | 
| **Fraud Protection** | Not enough data | 8.3 (19 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (20 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (23 reviews) | 
| **Creative Optimization** | Not enough data | 8.0 (18 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (17 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | 

#### Targeting

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (27 reviews) | 
| **Retargeting** | Not enough data | 8.8 (27 reviews) | 
| **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | 
| **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | 

#### Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.5 (20 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (21 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | 
| **Customization** | Not enough data | 8.3 (19 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (19 reviews) | 
| **Internationalization** | Not enough data | 8.1 (16 reviews) | 
| **Notifications** | Not enough data | 7.6 (20 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | 9.8/10 | 31 |

#### Demand Side Platforms

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 8.1 (26 reviews) | 
| **Campaign Optimization** | Not enough data | 8.4 (26 reviews) | 
| **Reach** | Not enough data | 8.7 (23 reviews) | 
| **Bulk Editing** | Not enough data | 8.1 (19 reviews) | 
| **Batch Uploading** | Not enough data | 7.6 (18 reviews) | 
| **Brand Safety** | Not enough data | 8.3 (21 reviews) | 
| **Fraud Protection** | Not enough data | 8.3 (19 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (20 reviews) | 
| **Budget Pacing** | Not enough data | 8.1 (23 reviews) | 
| **Creative Optimization** | Not enough data | 8.0 (18 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.7 (20 reviews) | 
| **In-App Ads** | Not enough data | 7.5 (17 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 7.8 (16 reviews) | 

#### Targeting

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Targeting** | Not enough data | 9.0 (27 reviews) | 
| **Retargeting** | Not enough data | 8.8 (27 reviews) | 
| **Geo-Targeting** | Not enough data | 8.9 (22 reviews) | 
| **Contextual Targeting** | Not enough data | 8.5 (23 reviews) | 

#### Demand Side Platforms

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | 
| **Estimate and Projections** | Not enough data | Not enough data | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 

#### Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.5 (20 reviews) | 
| **Custom Reports** | Not enough data | 7.9 (21 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (22 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (19 reviews) | 
| **Customization** | Not enough data | 8.3 (19 reviews) | 
| **Workflow Capability** | Not enough data | 8.6 (19 reviews) | 
| **Internationalization** | Not enough data | 8.1 (16 reviews) | 
| **Notifications** | Not enough data | 7.6 (20 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 8.5/10 | 15 |
| **Zeta Marketing Platform** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Transactional Messages** | 8.5 (14 reviews) | Not enough data | 
| **Bulk WhatsApp Messaging** | 9.0 (13 reviews) | Not enough data | 
| **Conversational Messaging** | 8.5 (13 reviews) | Not enough data | 
| **Personalization** | 8.9 (12 reviews) | Not enough data | 
| **Promotional Messages** | 8.6 (12 reviews) | Not enough data | 
| **Automated Replies** | 8.3 (12 reviews) | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Segmentation** | 8.5 (12 reviews) | Not enough data | 
| **API Integration** | 8.2 (13 reviews) | Not enough data | 
| **WhatsApp Commerce** | Feature Not Available | Not enough data | 
| **Analytics** | 8.2 (13 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 6.3/10 | 34 |
| **Zeta Marketing Platform** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (32 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (33 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (32 reviews) | Not enough data | 
| **Decision Making** | 6.2 (32 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Braze** | 7.5/10 | 551 |
| **Zeta Marketing Platform** | N/A | N/A |

#### Analysis

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Application Attribution** | 7.5 (381 reviews) | Not enough data | 
| **Campaign Analysis** | 7.7 (473 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.1 (342 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 6.9 (374 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Proximity Marketing** | 7.5 (329 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 9.0 (466 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.6 (311 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.6 (232 reviews) | Not enough data | 
| **Email Campaigns** | 8.9 (445 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.7 (468 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Coupons and Promotions** | 7.5 (268 reviews) | Not enough data | 

#### Platform

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Optimization** | 8.3 (390 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.2 (369 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (323 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (44 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (42 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (40 reviews) | Not enough data | 
| **Adaptive Learning** | 6.6 (40 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (41 reviews) | Not enough data | 
| **Decision Making** | 6.6 (42 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | 8.1/10 | 21 |

#### Marketing Operations

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (16 reviews) | 
| **Data Collection** | Not enough data | 8.4 (17 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (16 reviews) | 
| **Multi-User Access** | Not enough data | 8.9 (18 reviews) | 
| **Spend Management** | Not enough data | 7.9 (15 reviews) | 
| **White Label** | Not enough data | 8.1 (15 reviews) | 

#### Campaign Activity

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Campaign Insights** | Not enough data | 9.1 (19 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (18 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.5 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | 9.0 (16 reviews) | 
| **Brand Optimization** | Not enough data | 8.4 (15 reviews) | 
| **Predictive Analytics** | Not enough data | 7.7 (15 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (7 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Braze** | N/A | N/A |
| **Zeta Marketing Platform** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Braze (4):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

**Unique to Zeta Marketing Platform (10):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Braze | Zeta Marketing Platform | 
|---|---|---|
| **Small-Business** | 16.8% | 17.0% | 
| **Mid-Market** | 55.7% | 45.5% | 
| **Enterprise** | 27.4% | 37.5% | 

### By Industry

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

#### Zeta Marketing Platform

- **Marketing and Advertising:** 34.6%
- **Retail:** 10.6%
- **Automotive:** 9.6%
- **Consumer Goods:** 3.8%
- **Financial Services:** 2.9%
- **Insurance:** 2.9%
- **Health, Wellness and Fitness:** 1.9%
- **Higher Education:** 1.9%
- **Information Technology and Services:** 1.9%
- **Internet:** 1.9%
- **Other:** 27.9%

---
## Alternatives

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1383 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (765 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (630 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (568 reviews)

### Alternatives to Zeta Marketing Platform

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14818 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (630 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3137 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1383 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)

---
## Top Discussions

### Braze

No discussions available for this product.

### Zeta Marketing Platform

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/braze-vs-zeta-marketing-platform)