# Zerto, HVR, Funnel vs TapClicks Comparison

| | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.2 out of 5 | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 75 | 13 | 165 | 336 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Enterprise (76.9% of reviews) | Small-Business (50.9% of reviews) | Small-Business (61.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Starting at $400.00 | Free 5 Clients | 

---
## Top Pros & Cons

### Zerto

Pros:
- Disaster Recovery (1 reviews)
- Features (1 reviews)

Cons:
- Data Limitations (1 reviews)
- Storage Limitations (1 reviews)

### HVR

**Not enough data**

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### TapClicks

Pros:
- Ease of Use (4 reviews)
- Analytics (3 reviews)

Cons:
- Connection Issues (1 reviews)
- Data Inconsistency (1 reviews)

---
## Ratings Comparison
| Rating | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
  | **Meets Requirements** | 9.2 (64 reviews) | 8.0 (10 reviews) | 8.8 (142 reviews) | 8.5 (255 reviews) | 
  | **Ease of Use** | 9.3 (64 reviews) | 7.8 (9 reviews) | 8.5 (145 reviews) | 8.5 (256 reviews) | 
  | **Ease of Setup** | 9.3 (56 reviews) | 8.9 (6 reviews) | 8.8 (104 reviews) | 7.7 (175 reviews) | 
  | **Ease of Admin** | 9.3 (56 reviews) | 8.3 (6 reviews) | 8.9 (95 reviews) | 8.5 (168 reviews) | 
  | **Quality of Support** | 9.3 (63 reviews) | 8.1 (9 reviews) | 9.1 (139 reviews) | 8.7 (240 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (55 reviews) | 9.8 (7 reviews) | 9.1 (94 reviews) | 9.1 (163 reviews) | 
  | **Product Direction (% positive)** | 9.4 (62 reviews) | 8.7 (9 reviews) | 8.7 (143 reviews) | 8.8 (239 reviews) | 

---
## Pricing

### Zerto

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### HVR

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### TapClicks

#### Entry-Level Pricing

Plan: TapClicks - TapFree

Price: Free 5 Clients

Description: With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!

Key Features:
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks

[Browse all 4 editions](https://www.g2.com/products/tapclicks/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | 8.8/10 | 85 |
| **TapClicks** | N/A | N/A |

#### Metrics

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 9.0 (70 reviews) | Not enough data | 
| **Engagement** | Not enough data | Not enough data | 8.9 (68 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (46 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.9 (45 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.6 (44 reviews) | Not enough data | 
| **Retention** | Not enough data | Not enough data | 8.5 (56 reviews) | Not enough data | 
| **Return** | Not enough data | Not enough data | 8.8 (56 reviews) | Not enough data | 
| **Conversions** | Not enough data | Not enough data | 9.1 (71 reviews) | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 9.0 (43 reviews) | Not enough data | 

#### Reporting

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.7 (49 reviews) | Not enough data | 
| **Trending** | Not enough data | Not enough data | 8.8 (43 reviews) | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.7 (62 reviews) | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 8.7 (52 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.2 (40 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.1 (55 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.2 (70 reviews) | Not enough data | 

#### Other

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **User Data** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.9 (73 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 8.9 (59 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.9 (72 reviews) | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 9.1 (75 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.9 (75 reviews) | Not enough data | 

### IT Resilience Orchestration Automation (ITRO)

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | 8.9/10 | 12 |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Administration

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Alerts/Notifications** | 8.0 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | 8.5 (10 reviews) | Not enough data | Not enough data | Not enough data | 
| **Administration Console** | 9.2 (11 reviews) | Not enough data | Not enough data | Not enough data | 

#### Operations

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Service Management** | 8.7 (9 reviews) | Not enough data | Not enough data | Not enough data | 
| **Workflow Management** | 8.9 (6 reviews) | Not enough data | Not enough data | Not enough data | 
| **IT Discovery** | 9.0 (7 reviews) | Not enough data | Not enough data | Not enough data | 
| **Intelligent Automation** | 9.0 (7 reviews) | Not enough data | Not enough data | Not enough data | 

#### Recovery

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Disaster Recovery** | 9.7 (11 reviews) | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | 9.3 (10 reviews) | Not enough data | Not enough data | Not enough data | 
| **Incident Reports** | 8.5 (8 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - IT Resilience Orchestration Automation (ITRO)

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Analytics

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Reports** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | 8.4/10 | 24 |
| **TapClicks** | N/A | N/A |

#### Management

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **Auditing** | Not enough data | Not enough data | 7.0 (18 reviews) | Not enough data | 

#### Functionality

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Extraction** | Not enough data | Not enough data | 8.8 (19 reviews) | Not enough data | 
| **Transformation** | Not enough data | Not enough data | 8.5 (20 reviews) | Not enough data | 
| **Loading** | Not enough data | Not enough data | 8.8 (20 reviews) | Not enough data | 
| **Automation** | Not enough data | Not enough data | 8.8 (20 reviews) | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 8.6 (20 reviews) | Not enough data | 

### Disaster Recovery

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | 8.5/10 | 9 |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Functionality

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **On Premises Recovery** | 8.3 (6 reviews) | Not enough data | Not enough data | Not enough data | 
| **Cloud Recovery** | 8.7 (5 reviews) | Not enough data | Not enough data | Not enough data | 
| **Prior State Recovery** | 8.3 (5 reviews) | Not enough data | Not enough data | Not enough data | 
| **Recovery Automation** | 8.3 (5 reviews) | Not enough data | Not enough data | Not enough data | 
| **Replication** | 8.3 (7 reviews) | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Local Management** | 8.3 (6 reviews) | Not enough data | Not enough data | Not enough data | 
| **Infrastructure Compatibility** | 8.6 (6 reviews) | Not enough data | Not enough data | Not enough data | 
| **Solution Integration** | 8.3 (6 reviews) | Not enough data | Not enough data | Not enough data | 
| **Real-Time Analytics** | 8.8 (7 reviews) | Not enough data | Not enough data | Not enough data | 
| **RTO and RPO Management** | 8.9 (6 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Disaster Recovery

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Mapping

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Functionality

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Data visualisation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data transformation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data migration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Process various formats** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **No-code functionality** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data manipulation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Disaster Recovery as a Service (DRaaS)

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | 8.7/10 | 6 |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Solution Provision

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Service Provision** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Pay by Usage** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **System Failover** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Off-Site Data Storage** | 8.7 (5 reviews) | Not enough data | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Infrastructure Compatibility** | 8.7 (5 reviews) | Not enough data | Not enough data | Not enough data | 
| **Solution Integration** | 8.7 (5 reviews) | Not enough data | Not enough data | Not enough data | 
| **Real-Time Analytics** | 8.3 (5 reviews) | Not enough data | Not enough data | Not enough data | 
| **RTO and RPO Management** | 9.0 (5 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Disaster Recovery as a Service (DRaaS)

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Management

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Solution Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Infrastructure Compatibility** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Solution Provision

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **System Failover** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Pay by Usage** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Service Provision** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Management

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | 8.0/10 | 99 |
| **TapClicks** | 8.4/10 | 199 |

#### Marketing Operations

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.3 (76 reviews) ✓ Verified | 8.2 (132 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 9.0 (87 reviews) ✓ Verified | 8.7 (167 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 7.7 (43 reviews) | 8.1 (134 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.4 (75 reviews) ✓ Verified | 8.8 (155 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.1 (47 reviews) ✓ Verified | 8.1 (48 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 8.3 (20 reviews) | 

#### Campaign Activity

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.5 (81 reviews) ✓ Verified | 8.6 (170 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.7 (84 reviews) ✓ Verified | 9.1 (183 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.2 (68 reviews) ✓ Verified | 8.1 (115 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.9 (84 reviews) ✓ Verified | 8.8 (151 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 7.8 (41 reviews) | 8.2 (118 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.6 (41 reviews) ✓ Verified | 7.7 (39 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (7 reviews) | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | 9.2/10 | 5 |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Database

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Real-Time Data Collection** | Not enough data | 9.3 (5 reviews) | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | 9.0 (5 reviews) | Not enough data | Not enough data | 
| **Data Lake** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Hadoop Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Machine Scaling** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Preparation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Spark Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Processing

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Cloud Processing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Workload Processing** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Zerto** | N/A | N/A |
| **HVR** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **TapClicks** | N/A | N/A |

#### Building Reports

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Zerto (4):** [Disaster Recovery Software](https://www.g2.com/categories/disaster-recovery), [IT Resilience Orchestration Automation (ITRO) Software](https://www.g2.com/categories/it-resilience-orchestration-automation-itro), [Disaster Recovery as a Service (DRaaS) Solutions](https://www.g2.com/categories/disaster-recovery-as-a-service-draas), [Data Replication Software](https://www.g2.com/categories/data-replication)

**Unique to HVR (5):** [Data Replication Software](https://www.g2.com/categories/data-replication), [Data Mapping Software](https://www.g2.com/categories/data-mapping), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution)

**Unique to Funnel (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to TapClicks (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [ETL Tools](https://www.g2.com/categories/etl-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Zerto | HVR | Funnel | TapClicks | 
|---|---|---|---|---|
| **Small-Business** | 4.3% | 7.7% | 50.9% | 61.5% | 
| **Mid-Market** | 47.8% | 15.4% | 43.5% | 29.0% | 
| **Enterprise** | 47.8% | 76.9% | 5.6% | 9.6% | 

### By Industry

#### Zerto

- **Information Technology and Services:** 14.5%
- **Hospital & Health Care:** 8.7%
- **Financial Services:** 7.2%
- **Banking:** 7.2%
- **Legal Services:** 5.8%
- **Pharmaceuticals:** 4.3%
- **Insurance:** 4.3%
- **Construction:** 2.9%
- **Education Management:** 2.9%
- **Food Production:** 2.9%
- **Other:** 39.1%

#### HVR

- **Information Technology and Services:** 15.4%
- **Hospital & Health Care:** 15.4%
- **Computer Software:** 15.4%
- **Semiconductors:** 7.7%
- **Retail:** 7.7%
- **Logistics and Supply Chain:** 7.7%
- **Financial Services:** 7.7%
- **Construction:** 7.7%
- **Banking:** 7.7%
- **Airlines/Aviation:** 7.7%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### TapClicks

- **Marketing and Advertising:** 72.3%
- **Broadcast Media:** 2.5%
- **Hospitality:** 2.2%
- **Information Technology and Services:** 1.6%
- **Automotive:** 1.3%
- **Education Management:** 1.3%
- **Retail:** 1.3%
- **Internet:** 1.0%
- **Newspapers:** 1.0%
- **Online Media:** 1.0%
- **Other:** 14.6%

---
## Alternatives

### Alternatives to Zerto

- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (717 reviews)
- [Unitrends Backup and Recovery](https://www.g2.com/products/unitrends-backup-and-recovery/reviews) — 4.2/5 stars (457 reviews)
- [Cove Data Protection](https://www.g2.com/products/cove-data-protection/reviews) — 4.5/5 stars (432 reviews)
- [CyberSentriq](https://www.g2.com/products/cybersentriq/reviews) — 4.6/5 stars (391 reviews)
- [NAKIVO Backup & Replication](https://www.g2.com/products/nakivo-backup-replication/reviews) — 4.7/5 stars (353 reviews)
- [Druva Data Security Cloud](https://www.g2.com/products/druva-data-security-cloud/reviews) — 4.7/5 stars (733 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Acronis Cyber Protect](https://www.g2.com/products/acronis-acronis-cyber-protect/reviews) — 4.3/5 stars (742 reviews)
- [IDrive Online and SaaS Backup, Object Storage e2](https://www.g2.com/products/idrive-online-and-saas-backup-object-storage-e2/reviews) — 4.4/5 stars (1931 reviews)
- [CrashPlan SMB](https://www.g2.com/products/crashplan-smb/reviews) — 4.4/5 stars (415 reviews)

### Alternatives to HVR

- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (756 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (795 reviews)
- [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (506 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2282 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (717 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (813 reviews)
- [Posit](https://www.g2.com/products/posit-posit/reviews) — 4.5/5 stars (570 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

### Alternatives to TapClicks

- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (449 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [OWOX](https://www.g2.com/products/owox/reviews) — 4.9/5 stars (296 reviews)
- [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3867 reviews)

---
## Top Discussions

### Zerto

- Title: [How do you install zerto?](https://www.g2.com/discussions/how-do-you-install-zerto) — 1 comment
  > **Top comment:** "Had a bad experience regarding investing my funds, wasn’t easy for me as I was scam severally. I lost almost all of my money until I came across a recovery..."
- Title: [6.7U3](https://www.g2.com/discussions/6-7u3) — 1 comment, 1 upvote
  > **Top comment:** "https://docs.vmware.com/en/VMware-vSphere/6.7/rn/vsphere-esxi-67u3-release-notes.html"
- Title: [How long it it take to create Zerto?](https://www.g2.com/discussions/16047-how-long-it-it-take-to-create-zerto) — 1 comment, 1 upvote
  > **Top comment:** "About one hour but Zerto tech can help too."

### HVR

No discussions available for this product.

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### TapClicks

- Title: [What is TapClicks used for?](https://www.g2.com/discussions/what-is-tapclicks-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for..."
- Title: [Are you a truly Unified Marketing Platform?](https://www.g2.com/discussions/more-than-just-a-reporting-automation-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes!  TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing..."
- Title: [Do you have custom reporting?](https://www.g2.com/discussions/custom-reporting) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at..."
- Title: [What integrations do you have?](https://www.g2.com/discussions/integrations-209c0353-0c70-4c09-abc1-b2a5033bdfdf) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We support over 1400 different data points.  We also offer a Smart Connector solution for importing raw data.  Take a look at some of our data integrations,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/zerto-vs-hvr-vs-funnel-vs-tapclicks)