# Make vs Zapier Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Zapier excels in user satisfaction, with many praising its **intuitive interface** and the ability to quickly set up automations. Users have highlighted how easy it is to use AI features to streamline tasks, making it a favorite for small businesses looking to save time.
- **Users say** that Make offers a solid learning experience through its academy portal, which helps users maximize the platform's capabilities. This educational resource is particularly appreciated by those who are new to automation, making it easier to get started.
- **Reviewers mention** that Zapier's flexibility in automations is a standout feature, with users sharing success stories about integrating various tools like PropertyRadar to enhance lead management. This adaptability is a key reason why many prefer Zapier for complex workflows.
- **According to verified reviews** , Make is recognized for its **affordability** , with users noting that its pricing plans are reasonable, especially for those who need a cost-effective solution for automation. This makes it appealing for startups and small businesses on a budget.
- **G2 reviewers highlight** that while both platforms have strong integration capabilities, Zapier's extensive library of pre-built connectors gives it an edge, allowing users to connect with a wider range of applications seamlessly, which is crucial for businesses with diverse tech stacks.
- **Users report** that Make can sometimes feel limited in its capabilities compared to Zapier, particularly when it comes to handling more complex automation tasks. However, many appreciate its straightforward approach to task automation, which can be beneficial for simpler needs.



| | Make | Zapier | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 323 | 2,081 | 
| **Largest Market Segment** | Small-Business (78.8% of reviews) | Small-Business (71.4% of reviews) | 
| **Entry Level Price** | Free | Free | 

---
## Top Pros & Cons

### Make

Pros:
- Ease of Use (44 reviews)
- Automation (37 reviews)

Cons:
- Complexity (9 reviews)
- Learning Curve (9 reviews)

### Zapier

Pros:
- Ease of Use (437 reviews)
- Automation (401 reviews)

Cons:
- Expensive (183 reviews)
- Pricing Issues (142 reviews)

---
## Ratings Comparison
| Rating | Make | Zapier | 
|---|---|---|
  | **Meets Requirements** | 9.1 (221 reviews) | 9.0 (1750 reviews) | 
  | **Ease of Use** | 8.4 (224 reviews) | 8.6 (1783 reviews) | 
  | **Ease of Setup** | 8.2 (173 reviews) | 8.6 (1270 reviews) | 
  | **Ease of Admin** | 8.5 (121 reviews) | 8.8 (778 reviews) | 
  | **Quality of Support** | 8.3 (178 reviews) | 8.4 (1447 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (111 reviews) | 8.8 (729 reviews) | 
  | **Product Direction (% positive)** | 8.7 (204 reviews) | 8.9 (1688 reviews) | 

---
## Pricing

### Make

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Design, build, and automate with a visual drag-and-drop interface.

Key Features:
- 1,000 credits/month
- No-code workflow builder
- 3000+ apps

[Browse all 5 editions](https://www.g2.com/products/integromat-by-celonis-make/pricing)

#### Free Trial

Yes

### Zapier

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals starting out with automation.

Key Features:
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor

[Browse all 5 editions](https://www.g2.com/products/zapier/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Email Marketing

| Feature | Make | Zapier | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Make | Zapier | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Make | Zapier | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Make | Zapier | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | Make | Zapier | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Make | Zapier | 
|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Make | Zapier | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Make | Zapier | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Make | Zapier | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### AI Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Core Conversational Capabilities - AI Chatbots

| Feature | Make | Zapier | 
|---|---|---|
| **Controlled LLM Response Generation** | Not enough data | Not enough data | 
| **Context Maintenance Within Sessions** | Not enough data | Not enough data | 
| **Natural Language Understanding & Intent Inference** | Not enough data | Not enough data | 

#### Data

| Feature | Make | Zapier | 
|---|---|---|
| **Reliability** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

#### Interaction

| Feature | Make | Zapier | 
|---|---|---|
| **Complex Query Handling** | Not enough data | Not enough data | 
| **Natural Conversation** | Not enough data | Not enough data | 
| **Understanding** | Not enough data | Not enough data | 
| **Context Management** | Not enough data | Not enough data | 
| **Customizability** | Not enough data | Not enough data | 

#### Task & Flow Management - AI Chatbots

| Feature | Make | Zapier | 
|---|---|---|
| **Scripted Dialogue & Decision Tree Support** | Not enough data | Not enough data | 
| **Fallback Responses for Unknown Queries** | Not enough data | Not enough data | 

#### Learning

| Feature | Make | Zapier | 
|---|---|---|
| **User Interaction Learning** | Not enough data | Not enough data | 
| **Error Learning** | Not enough data | Not enough data | 

#### Deployment & Embedding - AI Chatbots

| Feature | Make | Zapier | 
|---|---|---|
| **API Access for Business System Integration** | Not enough data | Not enough data | 
| **Web Widget & SDK Embedding** | Not enough data | Not enough data | 

#### Content Generation

| Feature | Make | Zapier | 
|---|---|---|
| **Creativity** | Not enough data | Not enough data | 
| **Content Accuracy** | Not enough data | Not enough data | 

#### Admin & Configuration - AI Chatbots

| Feature | Make | Zapier | 
|---|---|---|
| **No-Code Conversation Design** | Not enough data | Not enough data | 

#### System

| Feature | Make | Zapier | 
|---|---|---|
| **API Flexibility** | Not enough data | Not enough data | 
| **Update Frequency and Utility** | Not enough data | Not enough data | 
| **Cross-Platform Compatibility	** | Not enough data | Not enough data | 
| **Software Integration** | Not enough data | Not enough data | 

#### Agentic AI - AI Chatbots

| Feature | Make | Zapier | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Monitoring & Improvement - AI Chatbots

| Feature | Make | Zapier | 
|---|---|---|
| **Feedback-Driven Response Optimization** | Not enough data | Not enough data | 

#### Reliability & Safety - AI Chatbots

| Feature | Make | Zapier | 
|---|---|---|
| **Guardrails & Content Controls** | Not enough data | Not enough data | 

### Workflow Management

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Setup

| Feature | Make | Zapier | 
|---|---|---|
| **Activities** | Not enough data | Not enough data | 
| **Flows** | Not enough data | Not enough data | 
| **Dependencies** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Management

| Feature | Make | Zapier | 
|---|---|---|
| **Updates** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Make | Zapier | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Workflow Management

| Feature | Make | Zapier | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Robotic Process Automation (RPA)

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Automation Building

| Feature | Make | Zapier | 
|---|---|---|
| **Visual Editor** | Not enough data | Not enough data | 
| **Workflow Recording** | Not enough data | Not enough data | 
| **Pre-Built Templates** | Not enough data | Not enough data | 
| **Custom Automation** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Ease of Bot Creation** | Not enough data | Not enough data | 

#### Bot Management & Execution

| Feature | Make | Zapier | 
|---|---|---|
| **Bot Scheduling** | Not enough data | Not enough data | 
| **Attended Automation** | Not enough data | Not enough data | 
| **Unattended Automation** | Not enough data | Not enough data | 
| **Bot Performance Analytics** | Not enough data | Not enough data | 
| **Data and Product Security** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 

#### Intelligent Automation

| Feature | Make | Zapier | 
|---|---|---|
| **OCR** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **NLP** | Not enough data | Not enough data | 

#### Agentic AI - Robotic Process Automation (RPA)

| Feature | Make | Zapier | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Responses

| Feature | Make | Zapier | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Make | Zapier | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Make | Zapier | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Make | Zapier | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Make | Zapier | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Make** | 8.4/10 | 136 |
| **Zapier** | 8.6/10 | 957 |

#### Development 

| Feature | Make | Zapier | 
|---|---|---|
| **Real-Time Integration** | 9.2 (110 reviews) | 9.1 (741 reviews) | 
| **API Designer** | 8.3 (64 reviews) ✓ Verified | 8.3 (367 reviews) ✓ Verified | 
| **Flow Designer** | 9.0 (91 reviews) ✓ Verified | 9.0 (500 reviews) ✓ Verified | 
| **Pre-Built Connectors** | 9.1 (90 reviews) ✓ Verified | 9.2 (546 reviews) ✓ Verified | 
| **Custom Connectors** | 8.8 (72 reviews) ✓ Verified | 8.5 (374 reviews) ✓ Verified | 
| **Reusable connectors** | 8.7 (60 reviews) | 8.7 (357 reviews) | 
| **Multi - tenant architecture** | 7.7 (54 reviews) | 8.0 (320 reviews) | 

#### Management 

| Feature | Make | Zapier | 
|---|---|---|
| **Monitoring & Notification** | 8.4 (76 reviews) ✓ Verified | 8.6 (396 reviews) ✓ Verified | 
| **Routing And Orchestration** | 8.6 (80 reviews) ✓ Verified | 8.5 (403 reviews) ✓ Verified | 
| **Data Mapping** | 8.3 (67 reviews) ✓ Verified | 8.6 (372 reviews) ✓ Verified | 
| **Data Transformation** | 8.5 (73 reviews) ✓ Verified | 8.6 (360 reviews) ✓ Verified | 
| **API Management** | Feature Not Available | 8.4 (327 reviews) | 

#### Security

| Feature | Make | Zapier | 
|---|---|---|
| **Data Encryption** | 8.3 (59 reviews) ✓ Verified | 8.7 (332 reviews) ✓ Verified | 
| **Security Standards** | 8.3 (63 reviews) ✓ Verified | 8.8 (334 reviews) ✓ Verified | 
| **Communication Protocol** | 8.4 (63 reviews) ✓ Verified | 8.7 (324 reviews) ✓ Verified | 

#### Integration Options

| Feature | Make | Zapier | 
|---|---|---|
| **Data Virtualization** | 8.5 (58 reviews) ✓ Verified | 8.7 (322 reviews) ✓ Verified | 
| **Managed File Transfers** | 8.2 (58 reviews) ✓ Verified | 8.4 (317 reviews) ✓ Verified | 
| **Big Data Processing** | 7.4 (57 reviews) ✓ Verified | 8.0 (309 reviews) ✓ Verified | 
| **EDI** | 7.5 (48 reviews) ✓ Verified | 8.0 (293 reviews) ✓ Verified | 

#### Deployment 

| Feature | Make | Zapier | 
|---|---|---|
| **Hybrid** | Feature Not Available | 8.1 (293 reviews) | 
| **Cloud to Cloud** | 8.6 (58 reviews) | 8.6 (308 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Customization

| Feature | Make | Zapier | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Make | Zapier | 
|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### Embedded Integration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | 8.7/10 | 231 |

#### Data

| Feature | Make | Zapier | 
|---|---|---|
| **Scalability** | Not enough data | 8.5 (206 reviews) | 

#### Development

| Feature | Make | Zapier | 
|---|---|---|
| **Low-Code** | Not enough data | 8.9 (214 reviews) | 
| **Customization** | Not enough data | 8.3 (214 reviews) | 

#### Security

| Feature | Make | Zapier | 
|---|---|---|
| **Authentication** | Not enough data | 8.6 (199 reviews) | 
| **Compliance** | Not enough data | 8.8 (193 reviews) | 

#### Management

| Feature | Make | Zapier | 
|---|---|---|
| **Third-Party Apps** | Not enough data | 9.0 (219 reviews) | 
| **White Labelled** | Not enough data | 7.8 (161 reviews) | 
| **Workflow** | Not enough data | 8.9 (218 reviews) | 
| **Self-Service** | Not enough data | 8.7 (151 reviews) | 
| **Monitoring** | Not enough data | 8.4 (147 reviews) | 
| **Notification** | Not enough data | 8.5 (152 reviews) | 

#### Application Integration

| Feature | Make | Zapier | 
|---|---|---|
| **Third Party** | Not enough data | 8.6 (144 reviews) | 
| **Scalability** | Not enough data | 8.6 (149 reviews) | 
| **Workflow Automation** | Not enough data | 9.2 (157 reviews) | 
| **Connectivity** | Not enough data | 8.8 (156 reviews) | 

### Business Process Management

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Generative AI

| Feature | Make | Zapier | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Process Management

| Feature | Make | Zapier | 
|---|---|---|
| **Process Overview** | Not enough data | Not enough data | 
| **Process Analysis** | Not enough data | Not enough data | 
| **Real-Time Process Monitoring** | Not enough data | Not enough data | 
| **Unstructured Processes** | Not enough data | Not enough data | 
| **API Connection** | Not enough data | Not enough data | 
| **Intelligence** | Not enough data | Not enough data | 
| **Document Approval** | Not enough data | Not enough data | 

#### Customization

| Feature | Make | Zapier | 
|---|---|---|
| **Document Generation** | Not enough data | Not enough data | 
| **Process Design** | Not enough data | Not enough data | 
| **Process Repository** | Not enough data | Not enough data | 
| **No-Code App Development** | Not enough data | Not enough data | 
| **Low-Code App Development** | Not enough data | Not enough data | 

#### Collaboration

| Feature | Make | Zapier | 
|---|---|---|
| **Permissions for Sharing** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 
| **Accessibility** | Not enough data | Not enough data | 
| **Process Routing** | Not enough data | Not enough data | 

#### Agentic AI - Business Process Management

| Feature | Make | Zapier | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Process Development

| Feature | Make | Zapier | 
|---|---|---|
| **Process Routing** | Not enough data | Not enough data | 

### AI Governance Tools

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### AI Compliance

| Feature | Make | Zapier | 
|---|---|---|
| **Regulatory Reporting** | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | 
| **Audit Trails** | Not enough data | Not enough data | 

#### Risk Management & Monitoring

| Feature | Make | Zapier | 
|---|---|---|
| **AI Risk Management** | Not enough data | Not enough data | 
| **Real-time Monitoring** | Not enough data | Not enough data | 

#### AI Lifecycle Management

| Feature | Make | Zapier | 
|---|---|---|
| **Lifecycle Automation** | Not enough data | Not enough data | 

#### Access Control and Security

| Feature | Make | Zapier | 
|---|---|---|
| **Pole-based Access Control (RBAC)** | Not enough data | Not enough data | 

#### Collaboration and Communication 

| Feature | Make | Zapier | 
|---|---|---|
| **Model Sharing and Reuse** | Not enough data | Not enough data | 

#### Agentic AI - AI Governance Tools

| Feature | Make | Zapier | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | 8.4/10 | 61 |

#### Customization - AI Agent Builders

| Feature | Make | Zapier | 
|---|---|---|
| **Natural Language Configuration** | Not enough data | 8.5 (43 reviews) | 
| **Tone Customization** | Not enough data | 8.5 (40 reviews) | 
| **Security Guardrails** | Not enough data | 8.2 (39 reviews) | 

#### Functionality - AI Agent Builders

| Feature | Make | Zapier | 
|---|---|---|
| **Omni-channel Support** | Not enough data | 8.5 (43 reviews) | 
| **Agent Branding** | Not enough data | 8.2 (40 reviews) | 
| **Proactive Response Capabilities** | Not enough data | 8.2 (37 reviews) | 
| **Seamless Human Escalation** | Not enough data | 7.9 (38 reviews) | 

#### Data and Analytics - AI Agent Builders

| Feature | Make | Zapier | 
|---|---|---|
| **Analytics & Reporting** | Not enough data | 7.9 (39 reviews) | 
| **Contextual Awareness** | Not enough data | 7.7 (37 reviews) | 
| **Data Privacy Compliance** | Not enough data | 8.0 (35 reviews) | 

#### Integration - AI Agent Builders

| Feature | Make | Zapier | 
|---|---|---|
| **Workflow Automation** | Not enough data | 9.0 (46 reviews) | 
| **API Usage** | Not enough data | 8.7 (41 reviews) | 
| **Platform Interoperability** | Not enough data | 8.6 (37 reviews) | 
| **CRM Data Integration** | Not enough data | 8.7 (43 reviews) | 

### AI Orchestration

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | 7.7/10 | 27 |

#### Workflow Design & Integration - AI Orchestration

| Feature | Make | Zapier | 
|---|---|---|
| **Dependency Management** | Not enough data | 8.4 (24 reviews) | 
| **Workflow Coordination** | Not enough data | 9.2 (25 reviews) | 
| **Multi-Provider API Connectivity** | Not enough data | 8.4 (26 reviews) | 
| **Multi-Step Workflow Creation** | Not enough data | 8.8 (25 reviews) | 
| **Enterprise System Integration** | Not enough data | 8.0 (23 reviews) | 
| **Real-Time Data Pipelines** | Not enough data | 8.2 (23 reviews) | 

#### Performance Optimization & Analytics - AI Orchestration

| Feature | Make | Zapier | 
|---|---|---|
| **Workflow Performance Dashboards** | Not enough data | 7.2 (23 reviews) | 
| **Workflow Reporting** | Not enough data | 7.2 (24 reviews) | 
| **Resource Utilization Monitoring** | Not enough data | 7.5 (23 reviews) | 
| **Computational Resource Management** | Not enough data | 7.0 (23 reviews) | 
| **Dynamic Scaling** | Not enough data | 7.1 (23 reviews) | 
| **Component Monitoring** | Not enough data | 7.3 (22 reviews) | 

#### Governance & Compliance Controls - AI Orchestration

| Feature | Make | Zapier | 
|---|---|---|
| **Regulatory Compliance** | Not enough data | 7.3 (22 reviews) | 
| **Governance Policy Enforcement** | Not enough data | 7.2 (22 reviews) | 
| **Role-Based Access Control** | Not enough data | 7.6 (22 reviews) | 
| **Audit Trail Management** | Not enough data | 7.3 (21 reviews) | 
| **Security Protocols** | Not enough data | 7.3 (22 reviews) | 

### Productivity Bots

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | 8.1/10 | 134 |

#### Agentic AI - Productivity Bots

| Feature | Make | Zapier | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (114 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (124 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (90 reviews) | 
| **Decision Making** | Not enough data | 7.6 (93 reviews) | 

### AI SDK

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### SDK Architecture & Libraries - AI SDK

| Feature | Make | Zapier | 
|---|---|---|
| **Modular SDK Components** | Not enough data | Not enough data | 
| **Cross-Platform SDK Support** | Not enough data | Not enough data | 
| **Client Libraries** | Not enough data | Not enough data | 

#### Model Integration - AI SDK

| Feature | Make | Zapier | 
|---|---|---|
| **Multi-Model Integration** | Not enough data | Not enough data | 
| **Streaming & Real-Time Responses** | Not enough data | Not enough data | 
| **Model API Wrappers** | Not enough data | Not enough data | 

#### Application Development - AI SDK

| Feature | Make | Zapier | 
|---|---|---|
| **SDK Extensibility** | Not enough data | Not enough data | 
| **AI Workflow Abstractions** | Not enough data | Not enough data | 
| **Agent & Tool Invocation Frameworks** | Not enough data | Not enough data | 

#### Deployment & Operations - AI SDK

| Feature | Make | Zapier | 
|---|---|---|
| **Logging & Observability** | Not enough data | Not enough data | 
| **Authentication & Access Management** | Not enough data | Not enough data | 
| **Error Handling & Retry Logic** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### User Interface Design

| Feature | Make | Zapier | 
|---|---|---|
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Customized Branding** | Not enough data | Not enough data | 
| **App Templates** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Data Control

| Feature | Make | Zapier | 
|---|---|---|
| **Data Migration** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

#### Publishing

| Feature | Make | Zapier | 
|---|---|---|
| **Application Deployment** | Not enough data | Not enough data | 
| **Platform Compatibility** | Not enough data | Not enough data | 
| **Lifecycle Management** | Not enough data | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | Make | Zapier | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Zapier** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Make | Zapier | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [iPaaS Software](https://www.g2.com/categories/ipaas), [API Marketplaces](https://www.g2.com/categories/api-marketplace)


**Unique to Zapier (13):** [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [AI Chatbots Software](https://www.g2.com/categories/ai-chatbots), [ AI Governance Tools](https://www.g2.com/categories/ai-governance-tools), [ AI SDK Software](https://www.g2.com/categories/ai-sdk), [Business Process Management Software](https://www.g2.com/categories/business-process-management), [Embedded Integration Platforms](https://www.g2.com/categories/embedded-integration-platforms), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa), [Workflow Management Software](https://www.g2.com/categories/workflow-management), [Productivity Bots Software](https://www.g2.com/categories/productivity-bots), [AI Orchestration Software](https://www.g2.com/categories/ai-orchestration)


---
## Reviewer Demographics

### By Company Size

| Segment | Make | Zapier | 
|---|---|---|
| **Small-Business** | 78.8% | 71.4% | 
| **Mid-Market** | 17.6% | 24.0% | 
| **Enterprise** | 3.6% | 4.6% | 

### By Industry

#### Make

- **Marketing and Advertising:** 16.0%
- **Computer Software:** 12.5%
- **Information Technology and Services:** 10.1%
- **Financial Services:** 3.5%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 2.8%
- **Education Management:** 2.4%
- **Accounting:** 2.4%
- **Internet:** 2.1%
- **Consulting:** 2.1%
- **Other:** 42.9%

#### Zapier

- **Marketing and Advertising:** 16.6%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 9.2%
- **Real Estate:** 3.9%
- **Financial Services:** 3.7%
- **Internet:** 3.7%
- **Health, Wellness and Fitness:** 2.9%
- **Non-Profit Organization Management:** 2.8%
- **Consulting:** 2.4%
- **Higher Education:** 2.2%
- **Other:** 42.3%

---
## Alternatives

### Alternatives to Make

- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7581 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (772 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (776 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (706 reviews)
- [Tray.ai](https://www.g2.com/products/tray-ai/reviews) — 4.5/5 stars (158 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [IFTTT](https://www.g2.com/products/ifttt/reviews) — 4.5/5 stars (117 reviews)
- [n8n](https://www.g2.com/products/n8n/reviews) — 4.7/5 stars (284 reviews)
- [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews)
- [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) — 4.5/5 stars (576 reviews)

### Alternatives to Zapier

- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (776 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7581 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (772 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (706 reviews)
- [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5587 reviews)
- [Appy Pie](https://www.g2.com/products/appy-pie/reviews) — 4.7/5 stars (1389 reviews)
- [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews) — 4.4/5 stars (1093 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [Jitterbit](https://www.g2.com/products/jitterbit/reviews) — 4.5/5 stars (614 reviews)
- [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) — 4.5/5 stars (576 reviews)

---
## Top Discussions

### Make

- Title: [What is Make (formerly Integromat) used for?](https://www.g2.com/discussions/what-is-make-formerly-integromat-used-for) — 2 comments
  > **Top comment:** "Hi,
Make (formely Integromat) is used to automate work actions by means of scenarios (for example, save your incoming emails in an excel spreadsheet without..."
- Title: [How good is Integromat?](https://www.g2.com/discussions/how-good-is-integromat) — 2 comments
  > **Top comment:** "So far it solved all the scenarios where I needed it, where Z***** failed. Once you understand how to use the data manipulation functions you can literally..."
- Title: [What is Integromat?](https://www.g2.com/discussions/what-is-integromat) — 2 comments
  > **Top comment:** "Integromat is a powerful integration platform that allows you to visualize, design and automate your work in minutes"
- Title: [Can i schedule an operation to run 24 hours after the trigger started?](https://www.g2.com/discussions/can-i-schedule-an-operation-to-run-24-hours-after-the-trigger-started) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Diego, you can use our data store module to schedule the start of the operation, please watch this tutorial to get more info -..."
- Title: [How can i join and support the community?](https://www.g2.com/discussions/12121-how-can-i-join-and-support-the-community) — 2 comments, 1 upvote
  > **Top comment:** "You can find the official Integromat community at Facebook: https://www.facebook.com/groups/integromat/"

### Zapier

- Title: [Is Zapier an app?](https://www.g2.com/discussions/is-zapier-an-app) — 4 comments
  > **Top comment:** "Yes"
- Title: [What is Zapier used for?](https://www.g2.com/discussions/what-is-zapier-used-for) — 3 comments
  > **Top comment:** "To connect different services that a business may use. It also allows you gives you more time by automating processes. "
- Title: [What is the best way to implement this system in a small business?](https://www.g2.com/discussions/11974-what-is-the-best-way-to-implement-this-system-in-a-small-business) — 3 comments, 1 upvote
  > **Top comment:** "The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
"
- Title: [What does Zapier cost?](https://www.g2.com/discussions/what-does-zapier-cost) — 2 comments
  > **Top comment:** "Zapier offers several pricing tiers based on usage requirements. The higher the usage needed, the higher the cost. They also offer a discount to pay annually..."
- Title: [How good is Zapier?](https://www.g2.com/discussions/how-good-is-zapier) — 2 comments
  > **Top comment:** "Its good, but expensive.
Easy to use and to create zaps."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/integromat-by-celonis-make-vs-zapier)