# Cognito Forms vs Wufoo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Wufoo excels in its **user-friendly interface** , making it easy for users to create polished forms quickly. Many users appreciate the integration capabilities with tools like Zapier, which streamline data entry processes.
- **Users say** that Cognito Forms stands out for its **flexibility and advanced features** , such as the ability to auto-populate fields and utilize calculated fields. This level of customization is particularly praised, making it a strong choice for users with specific needs.
- **Reviewers mention** that while Wufoo has a solid reputation for ease of use, Cognito Forms takes the lead with a slightly higher rating in this area, indicating that users find it even more intuitive and straightforward to navigate.
- **According to verified reviews** , Cognito Forms offers superior **customer support** , with users highlighting the responsiveness and helpfulness of the support team. In contrast, Wufoo's support has received mixed feedback, suggesting room for improvement.
- **G2 reviewers note** that Wufoo is a popular choice among small businesses, but Cognito Forms has a larger market presence and a higher percentage of small business users, indicating a broader appeal and potentially more tailored features for that segment.
- **Users highlight** that while Wufoo offers a free tier, Cognito Forms provides a more comprehensive set of features at a reasonable price point, making it a valuable investment for users looking for advanced functionalities without breaking the bank.



| | Cognito Forms | Wufoo | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 119 | 296 | 
| **Largest Market Segment** | Small-Business (70.7% of reviews) | Small-Business (52.6% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | FREE | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### Wufoo

Pros:
- Automation (1 reviews)
- Automations (1 reviews)

Cons:
- Reliability Issues (1 reviews)
- Submission Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | Wufoo | 
|---|---|---|
  | **Meets Requirements** | 9.1 (95 reviews) | 8.5 (263 reviews) | 
  | **Ease of Use** | 9.1 (96 reviews) | 8.8 (264 reviews) | 
  | **Ease of Setup** | 9.0 (75 reviews) | 8.9 (120 reviews) | 
  | **Ease of Admin** | 9.2 (53 reviews) | 8.7 (120 reviews) | 
  | **Quality of Support** | 9.3 (74 reviews) | 8.1 (172 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (48 reviews) | 8.8 (99 reviews) | 
  | **Product Direction (% positive)** | 8.1 (91 reviews) | 6.9 (255 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### Wufoo

#### Entry-Level Pricing

Plan: FREE

Price: FREE

Key Features:
-  5 Forms 
-  100 Entries 
-  10 Fields 

[Browse all 4 editions](https://www.g2.com/products/wufoo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | N/A | N/A |
| **Wufoo** | 7.9/10 | 11 |

#### Survey Management

| Feature | Cognito Forms | Wufoo | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.8 (10 reviews) | 
| **Question Types** | Not enough data | 8.5 (11 reviews) | 
| **Templates** | Not enough data | 8.0 (9 reviews) | 
| **Survey Distribution** | Not enough data | 8.3 (10 reviews) | 

#### Survey Customization

| Feature | Cognito Forms | Wufoo | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.3 (10 reviews) | 
| **Branding** | Not enough data | 6.1 (11 reviews) | 
| **Multimedia Support** | Not enough data | 7.0 (9 reviews) | 
| **Multilingual Surveys** | Not enough data | 7.1 (8 reviews) | 

#### Survey Insights

| Feature | Cognito Forms | Wufoo | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 7.6 (11 reviews) | 
| **BI Tools Integration** | Not enough data | 8.5 (8 reviews) | 
| **Data Exporting** | Not enough data | 8.6 (11 reviews) | 
| **Permissions** | Not enough data | 7.7 (11 reviews) | 

#### Agentic AI - Survey

| Feature | Cognito Forms | Wufoo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.1/10 | 60 |
| **Wufoo** | 8.2/10 | 10 |

#### Customization

| Feature | Cognito Forms | Wufoo | 
|---|---|---|
| **Custom Fields** | 9.5 (51 reviews) | 8.8 (8 reviews) | 
| **Conditional Logic** | 9.3 (49 reviews) | 6.9 (6 reviews) | 
| **Multi-page Forms** | 9.2 (46 reviews) | 7.7 (8 reviews) | 
| **Design** | 8.7 (53 reviews) | 7.4 (9 reviews) | 

#### Additional Functionality

| Feature | Cognito Forms | Wufoo | 
|---|---|---|
| **Embedded Forms** | 9.3 (42 reviews) | 9.6 (9 reviews) | 
| **Offline Capability** | Feature Not Available | 9.2 (6 reviews) | 
| **Notifications** | 9.0 (51 reviews) | 9.3 (9 reviews) | 
| **Payments** | 8.7 (24 reviews) | 8.3 (8 reviews) | 
| **Mobile Forms** | 9.1 (40 reviews) | 6.7 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)


**Unique to Wufoo (1):** [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | Wufoo | 
|---|---|---|
| **Small-Business** | 70.7% | 52.6% | 
| **Mid-Market** | 21.6% | 33.7% | 
| **Enterprise** | 7.8% | 13.7% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.3%
- **Real Estate:** 5.6%
- **Marketing and Advertising:** 4.6%
- **Education Management:** 4.6%
- **Accounting:** 4.6%
- **Construction:** 3.7%
- **Leisure, Travel & Tourism:** 3.7%
- **Staffing and Recruiting:** 2.8%
- **Design:** 2.8%
- **Events Services:** 2.8%
- **Other:** 56.5%

#### Wufoo

- **Non-Profit Organization Management:** 10.9%
- **Higher Education:** 6.8%
- **Marketing and Advertising:** 5.5%
- **Internet:** 5.5%
- **Religious Institutions:** 4.8%
- **Education Management:** 4.1%
- **Computer Software:** 3.8%
- **Events Services:** 3.8%
- **Information Technology and Services:** 2.7%
- **Insurance:** 2.4%
- **Other:** 49.8%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5218 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23554 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)

### Alternatives to Wufoo

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5218 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (953 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (330 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### Wufoo

- Title: [When it comes to the monthly reset limits, Is there a way for the monthly entry limits to reset on their own?](https://www.g2.com/discussions/when-it-comes-to-the-monthly-reset-limits-is-there-a-way-for-the-monthly-entry-limits-to-reset-on-their-own) — 2 comments, 1 upvote
  > **Top comment:** "Only of you have a paid subscription.  Of your using the free model, you have to manually reset it"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-wufoo)