# Cognito Forms vs WPForms Comparison
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## AI Generated Summary
- **G2 reviewers report** that Cognito Forms excels in its **flexibility and customization options** , with users praising features like the ability to auto-populate fields and create calculated fields. This makes it a strong choice for those needing tailored solutions for their forms.
- **Users say** WPForms stands out for its **ease of use and quick setup** , with many highlighting the plug-and-play feature that allows for rapid form creation directly on their websites. This is particularly beneficial for users who want to implement forms without extensive technical knowledge.
- **According to verified reviews** , both products offer solid support, but WPForms slightly edges out with a higher satisfaction score. Users appreciate the responsive support team, which enhances their overall experience when troubleshooting or seeking assistance.
- **Reviewers mention** that Cognito Forms has a user-friendly interface that simplifies the process of setting up and editing forms. This intuitive design is frequently noted as one of the best experiences users have encountered, making it a great option for those new to form building.
- **Users highlight** that WPForms provides excellent integration capabilities, allowing forms to be connected directly to specific pages. This feature is particularly useful for businesses that need to streamline their workflows and ensure forms are contextually relevant.
- **G2 reviewers indicate** that while Cognito Forms is well-regarded for its **custom fields and conditional logic** , WPForms maintains a slight edge in overall user satisfaction, reflected in its higher star rating and more extensive user base, which can provide a more robust community for support and resources.



---
## Frequently Asked Questions

### What is the difference between Cognito Forms vs WPForms?

WPForms stands out for its higher Ease of Use and Setup scores, while Cognito Forms is noted for its advanced customization and workflow features.

| [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | [WPForms](https://www.g2.com/products/wpforms/reviews) |
| --- | --- |
| 4.6/5 (132 reviews) | 4.7/5 (971 reviews) |
| Small-Business | Small-Business |
| 9.0 | 9.6 |
| 9.1 | 9.3 |
| Advanced customization and workflow automation | Ease of use and intuitive drag-and-drop builder |



### How do the pricing models of Cognito Forms and WPForms compare?

WPForms is rated higher for value, with a stronger Price/Cost satisfaction score than Cognito Forms.

- **Cognito Forms:** Reviewers highlight its affordability and competitive pricing, especially for nonprofits, but note that advanced template customization is locked behind higher-tier plans.
- **WPForms:** Reviewers frequently mention the product is expensive, but also emphasize the value provided by its features and ease of use, with some noting that advanced features require higher-tier plans.
- **Switching reasons:** Recent reviewers have switched to Cognito Forms from Jotform and Google Forms for more powerful features and better value for specific use cases.



### What are the best alternatives to Cognito Forms and WPForms?

The top 3 alternatives to Cognito Forms and WPForms are Jotform, Typeform, and Formstack Forms.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | 4.6/5 (132 reviews) | Small-Business | Affordable and competitive pricing, especially for nonprofits | Advanced customization and workflow automation |
| [WPForms](https://www.g2.com/products/wpforms/reviews) | 4.7/5 (971 reviews) | Small-Business | Expensive for advanced features, but strong value for ease of use | Ease of use and intuitive drag-and-drop builder |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5425 reviews) | Small-Business | — | Extensive template library and flexibility |
| [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1017 reviews) | Small-Business | — | Conversational forms and engaging user experience |
| [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) | 4.3/5 (471 reviews) | Mid-Market | — | Workflow automation and integrations |



### Which Online Form Builder features should I prioritize when comparing Cognito Forms and WPForms?

Buyers should prioritize Ease of Use, Customization, Integrations, Conditional Logic, and Workflow Automation when comparing Cognito Forms and WPForms.

- **Ease of Use:** Cognito Forms 9.1, WPForms 9.5; WPForms has 15 all-time mentions for ease of use, Cognito Forms has 4.
- **Customization:** Cognito Forms is frequently cited for advanced customization and workflow features; WPForms is praised for its intuitive drag-and-drop builder and customizable templates.
- **Integrations:** Cognito Forms integrates with Make (32 all-time mentions), Zapier (15), and Microsoft 365 (2); WPForms is noted for easy integrations, especially with WordPress and Zapier.
- **Conditional Logic:** Both products are praised for conditional logic, with WPForms reviewers highlighting its smart logic and conversational forms.
- **Workflow Automation:** Cognito Forms is cited for workflow automation and document generation; WPForms is noted for entry automations and workflow enhancements in recent reviews.



### What are the pros and cons of Cognito Forms vs WPForms?

Cognito Forms is strongest in advanced customization and workflow automation, while WPForms excels in ease of use and intuitive form creation.

- **Cognito Forms strengths:** Advanced customization and workflow automation, affordable pricing, integrations with Make and Zapier, praised for intuitive UI and flexibility (4 all-time mentions for ease of use).
- **Cognito Forms trade-offs:** Limited design customization compared to competitors, advanced template customization locked behind higher-tier plans, some reviewers note a learning curve for complex features.
- **WPForms strengths:** Ease of use (15 all-time mentions), intuitive drag-and-drop builder, extensive template library, strong integration with WordPress, praised for customer support and versatility.
- **WPForms trade-offs:** Expensive for advanced features (6 all-time mentions), limited customization in lower-tier plans, some reviewers cite poor design flexibility and slow performance with very large forms.



### Is Cognito Forms or WPForms better for small businesses?

WPForms is the better fit for small businesses, supported by its higher Ease of Use and Setup scores and strong small-business reviewer sentiment.

- **Cognito Forms:** Largest segment is Small-Business; reviewers highlight its flexibility, affordability, and advanced features for small organizations and nonprofits.
- **WPForms:** Largest segment is Small-Business; reviewers consistently praise its ease of use, intuitive setup, and value for small business websites and lead capture.



### Which Online Form Builder platform has better integrations?

WPForms is favored for integrations, with reviewers highlighting its broad integration capabilities and ease of connecting to other tools.

- **Cognito Forms:** Integrates with Make (32 all-time mentions), Zapier (15), and Microsoft 365 (2); reviewers note its flexibility for workflow automation and data export.
- **WPForms:** Reviewers highlight integrations with WordPress, Zapier, and HubSpot, with frequent mentions of easy integration and workflow enhancements.



### How do Cognito Forms and WPForms compare on customer support?

WPForms and Cognito Forms are rated in near-parity for Quality of Support, with WPForms at 9.3 and Cognito Forms at 9.1.

- **Cognito Forms:** Reviewers describe support as helpful and responsive, with several citing positive experiences and timely assistance.
- **WPForms:** Reviewers frequently praise customer support for being responsive, helpful, and efficient, with multiple mentions of fast resolution and strong documentation.



### Which is easier to implement, Cognito Forms or WPForms?

WPForms leads on Ease of Setup with a 9.6 score versus Cognito Forms' 9.0, indicating a smoother implementation experience.

- **Cognito Forms:** Reviewers describe setup as straightforward and logical, with a short learning curve for most use cases, though some note a steeper curve for complex features.
- **WPForms:** Reviewers consistently highlight the easy and fast setup process, especially for WordPress users, with many citing the drag-and-drop builder as a key advantage.



### Which product has better Conditional Logic?

WPForms is more frequently cited for Conditional Logic, with reviewers highlighting its smart logic and conversational forms.

- **Cognito Forms:** Conditional logic is praised in recent reviews for flexibility and advanced customization; Ease of Use score is 9.1.
- **WPForms:** Conditional logic and conversational forms are frequently mentioned as standout features; Ease of Use score is 9.5, with reviewers noting its smart logic and adaptability for complex forms.



| | Cognito Forms | WPForms | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 139 | 971 | 
| **Largest Market Segment** | Small-Business (72.1% of reviews) | Small-Business (89.7% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### WPForms

Pros:
- Ease of Use (15 reviews)
- Features (8 reviews)

Cons:
- Expensive (6 reviews)
- Limited Customization (3 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | WPForms | 
|---|---|---|
  | **Meets Requirements** | 9.2 (113 reviews) | 9.2 (640 reviews) | 
  | **Ease of Use** | 9.1 (114 reviews) | 9.5 (653 reviews) | 
  | **Ease of Setup** | 9.1 (93 reviews) | 9.6 (558 reviews) | 
  | **Ease of Admin** | 9.3 (69 reviews) | 9.5 (540 reviews) | 
  | **Quality of Support** | 9.2 (87 reviews) | 9.3 (548 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (63 reviews) | 9.5 (510 reviews) | 
  | **Product Direction (% positive)** | 8.4 (107 reviews) | 8.9 (599 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### WPForms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.3/10 | 78 |
| **WPForms** | 8.9/10 | 228 |

#### Customization

| Feature | Cognito Forms | WPForms | 
|---|---|---|
| **Custom Fields** | 9.6 (63 reviews) | 9.1 (206 reviews) | 
| **Conditional Logic** | 9.4 (62 reviews) | 9.1 (193 reviews) | 
| **Multi-page Forms** | 9.3 (55 reviews) | 9.2 (175 reviews) | 
| **Design** | 8.9 (62 reviews) | 8.5 (207 reviews) | 
| **Forms Creation & Design** | 10.0 (6 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Cognito Forms | WPForms | 
|---|---|---|
| **Embedded Forms** | 9.4 (49 reviews) | 9.3 (196 reviews) | 
| **Offline Capability** | Feature Not Available | 8.0 (140 reviews) | 
| **Notifications** | 9.2 (63 reviews) | 9.0 (203 reviews) | 
| **Payments** | 8.9 (30 reviews) | 8.8 (136 reviews) | 
| **Mobile Forms** | 9.3 (47 reviews) | 9.1 (181 reviews) | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Cognito Forms | WPForms | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Autofill** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Convert to PDF** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)




---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | WPForms | 
|---|---|---|
| **Small-Business** | 72.1% | 89.7% | 
| **Mid-Market** | 20.6% | 9.3% | 
| **Enterprise** | 7.4% | 1.0% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.7%
- **Accounting:** 4.8%
- **Education Management:** 4.8%
- **Marketing and Advertising:** 4.8%
- **Real Estate:** 4.8%
- **Religious Institutions:** 4.0%
- **Construction:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Leisure, Travel & Tourism:** 3.2%
- **Higher Education:** 2.4%
- **Other:** 56.3%

#### WPForms

- **Marketing and Advertising:** 14.3%
- **Non-Profit Organization Management:** 6.4%
- **Information Technology and Services:** 5.4%
- **Design:** 4.7%
- **Health, Wellness and Fitness:** 3.9%
- **Computer Software:** 3.6%
- **Graphic Design:** 2.7%
- **Real Estate:** 2.7%
- **Internet:** 2.3%
- **Construction:** 2.3%
- **Other:** 51.7%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (128 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)

### Alternatives to WPForms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5583 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3790 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23906 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### WPForms

- Title: [What is WPForms used for?](https://www.g2.com/discussions/what-is-wpforms-used-for) — 1 comment
  > **Top comment:** "It is a plugin used for building surveys, contact forms, polls, etc. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-wpforms)