# Wix, iContact vs Dotdigital Comparison

| | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,874 | 1,244 | 1,202 | 
| **Largest Market Segment** | Small-Business (80.0% of reviews) | Small-Business (63.7% of reviews) | Mid-Market (46.0% of reviews) | 
| **Entry Level Price** | Free | Free | Contact Us | 

---
## Top Pros & Cons

### Wix

Pros:
- Ease of Use (254 reviews)
- Easy Creation (96 reviews)

Cons:
- Limited Customization (72 reviews)
- Expensive (68 reviews)

### iContact

Pros:
- Ease of Use (4 reviews)
- Contact Management (2 reviews)

Cons:
- Limited Features (2 reviews)
- Campaign Issues (1 reviews)

### Dotdigital

Pros:
- Ease of Use (274 reviews)
- Customer Support (225 reviews)

Cons:
- Missing Features (90 reviews)
- Learning Curve (62 reviews)

---
## Ratings Comparison
| Rating | Wix | iContact | Dotdigital | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (1572 reviews) | 8.4 (1067 reviews) | 8.5 (995 reviews) | 
  | **Ease of Use** | 8.9 (1581 reviews) | 8.3 (1072 reviews) | 8.7 (1010 reviews) | 
  | **Ease of Setup** | 8.9 (672 reviews) | 8.4 (478 reviews) | 8.1 (540 reviews) | 
  | **Ease of Admin** | 8.7 (608 reviews) | 8.5 (483 reviews) | 8.4 (389 reviews) | 
  | **Quality of Support** | 8.0 (1298 reviews) | 8.7 (1010 reviews) | 8.9 (975 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (563 reviews) | 8.8 (474 reviews) | 8.6 (388 reviews) | 
  | **Product Direction (% positive)** | 8.2 (1538 reviews) | 7.5 (1040 reviews) | 8.8 (983 reviews) | 

---
## Pricing

### Wix

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started 

Key Features:
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only

[Browse all 5 editions](https://www.g2.com/products/wix/pricing)

#### Free Trial

Yes

### iContact

#### Entry-Level Pricing

Plan: iContact Free

Price: Free

Description: Visit iContact.com to create your free account.

Key Features:
- Up to 250 Contacts
- Up to 5,000 Sends per month
- Drag & Drop Email Designer

[Browse all 3 editions](https://www.g2.com/products/icontact/pricing)

#### Free Trial

No

### Dotdigital

#### Entry-Level Pricing

Plan: Email & SMS 

Price: Contact Us

Description: For marketing teams with a need for basic multi-channel marketing automation.

Key Features:
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS

[Browse all 3 editions](https://www.g2.com/products/dotdigital/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | 8.5/10 | 786 |
| **Dotdigital** | 8.1/10 | 162 |

#### Email Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.5 (714 reviews) ✓ Verified | 8.7 (136 reviews) | 
| **Manage Email Lists** | Not enough data | 8.4 (737 reviews) ✓ Verified | 8.4 (141 reviews) | 
| **High-Volume Sending** | Not enough data | 8.9 (687 reviews) ✓ Verified | 9.1 (129 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 8.3 (726 reviews) ✓ Verified | 8.8 (147 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.8 (741 reviews) ✓ Verified | 9.1 (131 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.5 (712 reviews) ✓ Verified | 8.6 (127 reviews) | 
| **Automated Email Responses** | Not enough data | 8.3 (523 reviews) ✓ Verified | 8.3 (111 reviews) | 
| **Multi-user Account** | Not enough data | 8.8 (107 reviews) ✓ Verified | 9.1 (53 reviews) | 
| **Surveys** | Not enough data | 8.9 (94 reviews) ✓ Verified | 8.4 (51 reviews) | 

#### Reporting & Analytics

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.1 (412 reviews) ✓ Verified | 8.3 (109 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.5 (657 reviews) ✓ Verified | 8.6 (132 reviews) | 

#### Generative AI

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.2 (19 reviews) | 7.1 (28 reviews) | 
| **AI Text Summarization** | Not enough data | 9.4 (19 reviews) | 7.0 (26 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (25 reviews) | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (25 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.9 (25 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (24 reviews) | 

#### Integration

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.5 (267 reviews) ✓ Verified | 8.5 (91 reviews) | 
| **Integration APIs** | Not enough data | 7.9 (161 reviews) ✓ Verified | 7.7 (74 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 7.9 (144 reviews) ✓ Verified | 7.5 (69 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (37 reviews) ✓ Verified | 7.8 (51 reviews) | 
| **Social Media Integration** | Not enough data | 8.2 (44 reviews) ✓ Verified | 7.1 (46 reviews) | 
| **E-Commerce Integration** | Not enough data | 8.7 (33 reviews) ✓ Verified | 7.5 (47 reviews) | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 657 |

#### Email Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 8.9 (578 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 9.1 (556 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 8.8 (538 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | Not enough data | 8.6 (516 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 8.0 (454 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | Not enough data | 8.3 (495 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | Not enough data | 8.3 (481 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | Not enough data | 8.3 (498 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 7.8 (403 reviews) | 

#### Lead Management

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 8.0 (380 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | Not enough data | 8.1 (411 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | Not enough data | 8.7 (509 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 7.8 (349 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | Not enough data | 8.0 (362 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 8.0 (385 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 7.8 (351 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | Not enough data | 7.8 (372 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Program Management** | Not enough data | Not enough data | 8.3 (441 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 8.0 (359 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | Not enough data | 7.6 (325 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | Not enough data | 7.4 (317 reviews) | 

#### Social

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 7.0 (302 reviews) | 
| **Social Sharing** | Not enough data | Not enough data | 7.4 (321 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | Not enough data | 7.1 (314 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | Not enough data | 7.2 (304 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | Not enough data | 7.1 (293 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 8.4 (514 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | Not enough data | 8.1 (412 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | Not enough data | 7.8 (382 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | Not enough data | 7.7 (362 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 7.4 (329 reviews) | 

#### Platform

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | 8.1 (363 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | Not enough data | 8.2 (322 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (371 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 7.6 (280 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 7.6 (306 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.8 (359 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 7.9 (285 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (26 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.9 (25 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (24 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (25 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.4 (27 reviews) | 

#### Integration

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 8.3 (368 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 7.9 (357 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 7.6 (313 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 161 |

#### Administration

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 8.5 (151 reviews) | 
| **Preset Template Availability** | Not enough data | Not enough data | 7.8 (138 reviews) | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 7.8 (144 reviews) | 
| **Email Segmentation** | Not enough data | Not enough data | 8.8 (145 reviews) | 
| **Detailed Server Logs** | Not enough data | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 7.7 (128 reviews) | 

#### Integrations

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 7.4 (110 reviews) | 
| **Event Tracking API** | Not enough data | Not enough data | 7.4 (111 reviews) | 
| **Mail Send API** | Not enough data | Not enough data | 7.6 (116 reviews) | 
| **Spam Filter Testing** | Not enough data | Not enough data | 7.7 (120 reviews) | 

#### Platform

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 8.0 (123 reviews) | 
| **Multiple Domains** | Not enough data | Not enough data | 8.0 (123 reviews) | 
| **Dedicated IP** | Not enough data | Not enough data | 7.6 (114 reviews) | 
| **Documentation** | Not enough data | Not enough data | 8.0 (122 reviews) | 
| **Sender Reputation Management** | Not enough data | Not enough data | 8.2 (134 reviews) | 
| **Tracking & Reporting** | Not enough data | Not enough data | 8.4 (138 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.8 (114 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.7 (137 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 7.8/10 | 334 |

#### Diagnosis

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 7.8 (251 reviews) | 
| **Domains** | Not enough data | Not enough data | 7.9 (260 reviews) | 
| **Content ** | Not enough data | Not enough data | 8.3 (285 reviews) | 
| **Policy Compliance** | Not enough data | Not enough data | 8.2 (258 reviews) | 

#### Tracking

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Processing Time** | Not enough data | Not enough data | Feature Not Available | 
| **Placement ** | Not enough data | Not enough data | Feature Not Available | 
| **Open Rate** | Not enough data | Not enough data | 8.7 (310 reviews) | 
| **Time to Open** | Not enough data | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 8.7 (305 reviews) | 
| **Domain Reputation** | Not enough data | Not enough data | 8.5 (284 reviews) | 
| **Brand Reputation** | Not enough data | Not enough data | Feature Not Available | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Email Deliverability

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (13 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (13 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.9 (13 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 9.6/10 | 5 |

#### Campaigns

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Customize** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Scheduling** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Retarget** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Analytics

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 9.2/10 | 7 |

#### Segmentation

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Customer Profiles** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Targeting

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | Feature Not Available | 
| **Triggered Emails** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Triggered Messages** | Not enough data | Not enough data | 9.0 (5 reviews) | 

#### Personalized Content

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 318 |

#### Templates

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 8.1 (276 reviews) | 
| **Stock Images** | Not enough data | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | Not enough data | 8.0 (250 reviews) | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.4 (271 reviews) | 

#### Edit

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 7.7 (248 reviews) | 
| **Build** | Not enough data | Not enough data | 8.8 (287 reviews) | 
| **HTML** | Not enough data | Not enough data | 8.3 (267 reviews) | 

#### Logistics

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | 8.4 (291 reviews) | 
| **Issues** | Not enough data | Not enough data | 7.8 (250 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.0 (258 reviews) | 
| **Shareable Link** | Not enough data | Not enough data | 8.2 (254 reviews) | 

#### Generative AI

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.3 (196 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (190 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (20 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 7.6/10 | 69 |

#### Text Messaging

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 8.8 (60 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | Not enough data | 8.4 (60 reviews) | 
| **Automatic Replies** | Not enough data | Not enough data | 8.1 (58 reviews) | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 8.4 (57 reviews) | 
| **MMS Marketing** | Not enough data | Not enough data | 7.4 (53 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.6 (61 reviews) | 
| **Transactional SMS** | Not enough data | Not enough data | 8.2 (56 reviews) | 

#### SMS Platform

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 7.9 (60 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.4 (60 reviews) | 
| **White Label** | Not enough data | Not enough data | 7.4 (48 reviews) | 
| **Text-to-Landline** | Not enough data | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Not enough data | 8.0 (49 reviews) | 
| **API Integration** | Not enough data | Not enough data | 8.5 (51 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (8 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.5 (8 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 8.1/10 | 94 |

#### Data Sourcing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 8.1 (79 reviews) | 
| **Expandability** | Not enough data | Not enough data | 8.2 (79 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | 8.5 (76 reviews) | 
| **Multiple Devices** | Not enough data | Not enough data | 8.3 (81 reviews) | 

#### Intelligence

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 8.5 (78 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 7.8 (72 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 7.6 (74 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 7.9/10 | 140 |

#### Platform Basics

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 8.7 (121 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 8.6 (116 reviews) | 

#### Platform Data

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 8.3 (124 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 8.0 (111 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.2 (126 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.1 (114 reviews) | 

#### Platform Additional Functionality

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 8.3 (78 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (116 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 7.9 (107 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (13 reviews) | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 8.2/10 | 236 |

#### Functionality

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Ease Of Integration** | Not enough data | Not enough data | 8.0 (192 reviews) | 
| **API Call Speed** | Not enough data | Not enough data | 7.9 (170 reviews) | 
| **Communication Varieties** | Not enough data | Not enough data | 7.9 (175 reviews) | 

#### Support

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Documentation** | Not enough data | Not enough data | 8.0 (193 reviews) | 
| **Community Support** | Not enough data | Not enough data | 8.3 (182 reviews) | 
| **Professional Support** | Not enough data | Not enough data | 8.8 (203 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Wix** | 8.7/10 | 105 |
| **iContact** | N/A | N/A |
| **Dotdigital** | 8.1/10 | 91 |

#### Page Customization

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Drag and Drop** | 9.2 (97 reviews) | Not enough data | 8.8 (88 reviews) | 
| **Templates** | 9.0 (97 reviews) | Not enough data | 8.4 (84 reviews) | 
| **Advanced Customization** | 8.6 (90 reviews) | Not enough data | 8.2 (79 reviews) | 
| **Content Library** | 8.8 (93 reviews) | Not enough data | 8.3 (62 reviews) | 

#### Page Optimization

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **A/B Testing** | Feature Not Available | Not enough data | Feature Not Available | 
| **Mobile Responsive** | 8.8 (95 reviews) | Not enough data | 8.5 (78 reviews) | 
| **Web Analytics** | 8.9 (90 reviews) | Not enough data | 8.1 (70 reviews) | 
| **SEO** | 8.6 (93 reviews) | Not enough data | 7.3 (64 reviews) | 

#### Integrations

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **E-Commerce Integration** | 8.8 (83 reviews) | Not enough data | 7.7 (65 reviews) | 
| **Email Marketing Integration** | 8.9 (84 reviews) | Not enough data | 8.3 (73 reviews) | 
| **Domain Integration** | 9.2 (93 reviews) | Not enough data | 8.0 (69 reviews) | 

#### Generative AI

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | 8.3 (29 reviews) | Not enough data | 7.4 (58 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 7.7 (8 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Wix** | 9.3/10 | 12 |
| **iContact** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Notifications

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Confirmations & Reminders** | 9.6 (9 reviews) | Not enough data | Not enough data | 
| **Appointment Follow-Up** | 9.6 (9 reviews) | Not enough data | Not enough data | 
| **Scheduling Notifications** | 9.6 (9 reviews) | Not enough data | Not enough data | 

#### Settings

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Time Zone Detection** | 9.4 (8 reviews) | Not enough data | Not enough data | 
| **Availability Settings** | 9.1 (9 reviews) | Not enough data | Not enough data | 
| **Blocked Time Settings** | 8.9 (9 reviews) | Not enough data | Not enough data | 

#### Personalization

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Branding** | 9.1 (9 reviews) | Not enough data | Not enough data | 
| **Links** | 9.4 (8 reviews) | Not enough data | Not enough data | 

#### Integrations

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Multi- Calendar Integration** | 9.2 (8 reviews) | Not enough data | Not enough data | 
| **Website Integration** | 9.1 (9 reviews) | Not enough data | Not enough data | 
| **Payment Acceptance** | 9.3 (9 reviews) | Not enough data | Not enough data | 
| **Video Conferencing** | 8.8 (7 reviews) | Not enough data | Not enough data | 
| **Communication** | 9.2 (8 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **AI Text-to-Image** | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **AI Text-to-Speech** | 9.0 (5 reviews) | Not enough data | Not enough data | 
| **AI Image-to-Text** | 9.2 (6 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Wix** | 8.3/10 | 67 |
| **iContact** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Headless Commerce

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Decoupling** | 8.4 (40 reviews) | Not enough data | Not enough data | 
| **REST APIs** | 8.0 (40 reviews) | Not enough data | Not enough data | 
| **Data Orchestration** | 8.3 (38 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.5 (48 reviews) | Not enough data | Not enough data | 
| **Extensibility** | 8.5 (41 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **AI Text Generation** | 8.5 (22 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.2 (21 reviews) | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.3 (5 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.0 (5 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.7 (5 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | Not enough data | 

#### Merchandising/Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Storefront Design Tools** | 8.8 (58 reviews) | Not enough data | Not enough data | 
| **Product Visualization** | 8.7 (57 reviews) | Not enough data | Not enough data | 
| **Recommendations / Personalization** | 8.6 (59 reviews) | Not enough data | Not enough data | 
| **Promotions and Discounts** | 8.4 (53 reviews) | Not enough data | Not enough data | 
| **Shopping Cart Abandonment** | 8.3 (52 reviews) | Not enough data | Not enough data | 
| **Product Reviews** | 8.6 (52 reviews) | Not enough data | Not enough data | 
| **SEO** | 7.9 (55 reviews) | Not enough data | Not enough data | 

#### Product Catalog

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Content Management** | 9.0 (57 reviews) | Not enough data | Not enough data | 
| **Product Configuration** | 8.9 (54 reviews) | Not enough data | Not enough data | 
| **Product Search and Filtering** | 8.7 (54 reviews) | Not enough data | Not enough data | 
| **Intangible Products** | 8.4 (45 reviews) | Not enough data | Not enough data | 

#### Order Process

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Checkout Process** | 8.8 (54 reviews) | Not enough data | Not enough data | 
| **Shipping Options** | 8.6 (53 reviews) | Not enough data | Not enough data | 
| **Tax Display and Processing** | 8.6 (51 reviews) | Not enough data | Not enough data | 
| **Payment Processing** | 8.9 (57 reviews) | Not enough data | Not enough data | 
| **Order Management** | 8.8 (51 reviews) | Not enough data | Not enough data | 
| **Returns / Refunds** | 8.5 (49 reviews) | Not enough data | Not enough data | 
| **Inventory Management** | 8.6 (51 reviews) | Not enough data | Not enough data | 
| **Multi-Channel Fulfillment** | 8.6 (46 reviews) | Not enough data | Not enough data | 

#### Multi-Channel Support

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Omnichannel** | 8.5 (45 reviews) | Not enough data | Not enough data | 
| **Mobile** | 8.5 (55 reviews) | Not enough data | Not enough data | 
| **Social Commerce** | 8.7 (50 reviews) | Not enough data | Not enough data | 
| **Customer Service** | 8.5 (52 reviews) | Not enough data | Not enough data | 
| **Store Locator** | 8.6 (49 reviews) | Not enough data | Not enough data | 
| **3rd-Party Store Integration** | 8.2 (44 reviews) | Not enough data | Not enough data | 
| **B2B** | 8.6 (48 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **APIs** | 8.4 (47 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.5 (55 reviews) | Not enough data | Not enough data | 
| **Integrations to Add-on Tools** | 8.7 (53 reviews) | Not enough data | Not enough data | 
| **User Management** | 8.7 (52 reviews) | Not enough data | Not enough data | 
| **Reporting / Analytics** | 8.6 (53 reviews) | Not enough data | Not enough data | 
| **Security** | 8.8 (52 reviews) | Not enough data | Not enough data | 
| **Multi-Site Management** | 8.8 (46 reviews) | Not enough data | Not enough data | 
| **Admin Access Rights** | 9.0 (50 reviews) | Not enough data | Not enough data | 
| **Test-to-Product Migration** | 8.5 (43 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.4 (42 reviews) | Not enough data | Not enough data | 
| **Cross Browser Support** | 8.8 (48 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.9 (52 reviews) | Not enough data | Not enough data | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **Wix** | 8.2/10 | 101 |
| **iContact** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Platform Basics

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Templates Library** | 8.8 (90 reviews) | Not enough data | Not enough data | 
| **Visualization Tools** | 8.8 (84 reviews) | Not enough data | Not enough data | 
| **HTML and CSS Editors** | 8.3 (81 reviews) | Not enough data | Not enough data | 
| **Content Elements Libraries** | 8.5 (80 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionalities

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **WYSIWYG Editor Integration** | 8.5 (71 reviews) | Not enough data | Not enough data | 
| **Marketing Tools Integrations** | 8.5 (79 reviews) | Not enough data | Not enough data | 
| **Vector Graphics Tools Importing and Integration** | 8.5 (76 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Web Design

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.7 (17 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (17 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.1 (16 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.5 (16 reviews) | Not enough data | Not enough data | 

### Cloud Web Hosting

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Performance - Cloud Web Hosting

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Caching** | Not enough data | Not enough data | Not enough data | 
| **Intuitive Control Panel** | Not enough data | Not enough data | Not enough data | 
| **Opering System** | Not enough data | Not enough data | Not enough data | 
| **Server Redundancy** | Not enough data | Not enough data | Not enough data | 

#### Support - Cloud Web Hosting

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Free SSL** | Not enough data | Not enough data | Not enough data | 
| **Auto-scaling** | Not enough data | Not enough data | Not enough data | 
| **Flexible Pricing - Cloud Web Hosting** | Not enough data | Not enough data | Not enough data | 
| **Support** | Not enough data | Not enough data | Not enough data | 

#### Security - Cloud Web Hosting

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Compliance and Certifications** | Not enough data | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

### Domain Registrars

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Security - Domain Registrar

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Advanced DNS management** | Not enough data | Not enough data | Not enough data | 
| **WHOIS privacy protection** | Not enough data | Not enough data | Not enough data | 
| **Two-factor authentication (2FA)** | Not enough data | Not enough data | Not enough data | 

#### Convenience and automation - Domain Registrar

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Bulk domain management** | Not enough data | Not enough data | Not enough data | 
| **Domain parking** | Not enough data | Not enough data | Not enough data | 
| **Auto-renewal** | Not enough data | Not enough data | Not enough data | 

#### Support and service - Domain Registrar

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Knowledge base and tutorials** | Not enough data | Not enough data | Not enough data | 
| **Domain transfer assistance** | Not enough data | Not enough data | Not enough data | 
| **24/7 customer support** | Not enough data | Not enough data | Not enough data | 

#### Advanced management and features - Domain Registrar

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Email forwarding and hosting** | Not enough data | Not enough data | Not enough data | 
| **Website builder integration** | Not enough data | Not enough data | Not enough data | 
| **Domain auction and backordering** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 7.7/10 | 16 |

#### Agentic AI - Personalization

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.1 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (15 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (16 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (14 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Wix** | N/A | N/A |
| **iContact** | N/A | N/A |
| **Dotdigital** | 8.2/10 | 128 |

#### Analysis

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Application Attribution** | Not enough data | Not enough data | 8.2 (85 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | Not enough data | 8.6 (100 reviews) | 
| **Uninstall Tracking** | Not enough data | Not enough data | 8.0 (82 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | Not enough data | 7.9 (85 reviews) ✓ Verified | 

#### Campaigns

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Proximity Marketing** | Not enough data | Not enough data | 8.3 (84 reviews) | 
| **Push Notifications** | Not enough data | Not enough data | 7.7 (79 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | Not enough data | 7.9 (82 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 7.7 (77 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | Not enough data | 9.1 (107 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | Not enough data | 8.7 (98 reviews) ✓ Verified | 

#### Engagement

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Coupons and Promotions** | Not enough data | Not enough data | 7.7 (79 reviews) ✓ Verified | 

#### Platform

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Optimization** | Not enough data | Not enough data | 8.4 (99 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | Not enough data | 8.2 (87 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.3 (82 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Wix** | 8.2/10 | 1267 |
| **iContact** | N/A | N/A |
| **Dotdigital** | N/A | N/A |

#### Customizations

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Templates** | 8.7 (1161 reviews) | Not enough data | Not enough data | 
| **Drag and Drop** | 9.0 (1163 reviews) | Not enough data | Not enough data | 
| **HTML Input** | 7.8 (917 reviews) | Not enough data | Not enough data | 
| **Domain Name** | 8.5 (1059 reviews) | Not enough data | Not enough data | 

#### Growth

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **SEO** | 7.8 (945 reviews) | Not enough data | Not enough data | 
| **Site Analytics** | 7.8 (970 reviews) | Not enough data | Not enough data | 
| **Marketing Tools** | 7.8 (919 reviews) | Not enough data | Not enough data | 
| **E-Commerce** | 7.8 (761 reviews) | Not enough data | Not enough data | 
| **Hosting** | 8.5 (922 reviews) | Not enough data | Not enough data | 

#### Content

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Email Integrations** | 8.2 (850 reviews) | Not enough data | Not enough data | 
| **Content Management** | 8.4 (1016 reviews) | Not enough data | Not enough data | 
| **Permissions** | 8.5 (860 reviews) | Not enough data | Not enough data | 
| **WordPress Tool** | 7.9 (197 reviews) | Not enough data | Not enough data | 

#### Support

| Feature | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Customer Support** | 8.4 (247 reviews) | Not enough data | Not enough data | 

---
## Categories

**Unique to Wix (7):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [Web Design Software](https://www.g2.com/categories/web-design), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Cloud Web Hosting Platforms](https://www.g2.com/categories/cloud-web-hosting), [Domain Registrars](https://www.g2.com/categories/domain-registrars)

**Unique to iContact (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Dotdigital (15):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Personalization Software](https://www.g2.com/categories/personalization), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Push Notification Software](https://www.g2.com/categories/push-notification), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)


---
## Reviewer Demographics

### By Company Size

| Segment | Wix | iContact | Dotdigital | 
|---|---|---|---|
| **Small-Business** | 80.0% | 63.7% | 40.5% | 
| **Mid-Market** | 14.9% | 26.3% | 46.0% | 
| **Enterprise** | 5.1% | 9.9% | 13.5% | 

### By Industry

#### Wix

- **Marketing and Advertising:** 14.6%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.9%
- **Design:** 3.6%
- **Health, Wellness and Fitness:** 3.4%
- **Non-Profit Organization Management:** 3.2%
- **Retail:** 3.0%
- **Entertainment:** 2.6%
- **Graphic Design:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 52.5%

#### iContact

- **Marketing and Advertising:** 10.9%
- **Information Technology and Services:** 4.7%
- **Non-Profit Organization Management:** 4.6%
- **Financial Services:** 3.8%
- **Real Estate:** 3.6%
- **Higher Education:** 3.4%
- **Retail:** 3.2%
- **Computer Software:** 3.1%
- **Hospital & Health Care:** 2.5%
- **Health, Wellness and Fitness:** 2.4%
- **Other:** 57.7%

#### Dotdigital

- **Retail:** 11.2%
- **Marketing and Advertising:** 8.2%
- **Non-Profit Organization Management:** 7.9%
- **Financial Services:** 3.6%
- **Leisure, Travel & Tourism:** 3.1%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.8%
- **Automotive:** 2.6%
- **Insurance:** 2.3%
- **Apparel & Fashion:** 2.3%
- **Other:** 52.9%

---
## Alternatives

### Alternatives to Wix

- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2710 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (805 reviews)
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- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews)
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### Alternatives to iContact

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12963 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2563 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (555 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1109 reviews)
- [ExpressPigeon](https://www.g2.com/products/expresspigeon/reviews) — 4.7/5 stars (57 reviews)

### Alternatives to Dotdigital

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2563 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)

---
## Top Discussions

### Wix

- Title: [How do I add the ability for little games on my website?](https://www.g2.com/discussions/13696-how-do-i-add-the-ability-for-little-games-on-my-website) — 6 comments, 1 upvote
  > **Top comment:** "It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to..."
- Title: [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) — 3 comments, 2 upvotes
  > **Top comment:** "You can add a link to your LinkedIn account, under social media bar."
- Title: [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) — 2 comments
  > **Top comment:** "yes"
- Title: [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) — 2 comments, 2 upvotes
  > **Top comment:** "Yes he has it "
- Title: [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) — 1 comment
  > **Top comment:** "In fact, you don't need to know much. Thanks to Wix's new AI technology and integration, you can quickly produce solutions to all your demands by answering..."

### iContact

- Title: [How much does iContact cost?](https://www.g2.com/discussions/how-much-does-icontact-cost) — 2 comments
  > **Top comment:** "Depends on list size and number of emails sent per month: https://www.icontact.com/pricing/"
- Title: [how can i contact  to support ?](https://www.g2.com/discussions/how-can-i-contact-to-support) — 2 comments, 2 upvotes
  > **Top comment:** "1-877-968-3996
support@icontact.com
Live Chat on their website"
- Title: [What is iContact?](https://www.g2.com/discussions/what-is-icontact) — 1 comment
  > **Top comment:** "Icontact is best email marketing platform."
- Title: [Is it possible to add an option for a user to add an email back in when accidentally deleted?](https://www.g2.com/discussions/45777-is-it-possible-to-add-an-option-for-a-user-to-add-an-email-back-in-when-accidentally-deleted) — 1 comment, 1 upvote
  > **Top comment:** "I agree this is a major issue and drawback with iContact.  Constant Contact does not have this limitation.  People wishing to resubscribe can contact..."
- Title: [Is it possible to use this tool for un-registered data base?](https://www.g2.com/discussions/16234-is-it-possible-to-use-this-tool-for-un-registered-data-base) — 1 comment, 1 upvote
  > **Top comment:** "If you are asking whether or not you can use any database of email addresses for a mailing, the answer is yes. Importing email addresses is easy (from excel..."

### Dotdigital

- Title: [Can dotMailer track attachments?](https://www.g2.com/discussions/can-dotmailer-track-attachments) — 2 comments, 1 upvote
  > **Top comment:** "Yes, if they're added as link or button in email "
- Title: [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Dotdigital is an all-in-one customer experience and data platform. It's used by marketing teams to power dynamic cross-channel customer experiences. It can..."
- Title: [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) — 1 comment
  > **Top comment:** "Varied depends on the amount of customers and some other items that you might want to add. It is cheaper than other solutions but it is not inexpensive. On..."
- Title: [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) — 1 comment
  > **Top comment:** "It connects dot digital to Microsoft dynamics "
- Title: [Can I have a loyalist dot digital trooper t shirt](https://www.g2.com/discussions/26298-can-i-have-a-loyalist-dot-digital-trooper-t-shirt) — 1 comment, 1 upvote
  > **Top comment:** "Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.com"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/wix-vs-icontact-vs-dotdigital)