# VWO Testing vs Webflow Comparison
---
## AI Generated Summary
- **G2 reviewers report** that VWO Testing excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Webflow. Users appreciate its **ease of use** and straightforward setup process, making it a go-to choice for those focused on conversion optimization.
- **According to verified reviews** , VWO Testing's visual editor is particularly praised for its simplicity, allowing users with little to no coding experience to create A/B tests effortlessly. This feature stands out against Webflow, where users note a steeper learning curve for similar tasks.
- **Users say** that VWO Testing provides clear and actionable insights through its reporting and analytics features, which are highlighted as superior to Webflow's offerings. Reviewers find the reports easy to understand, enhancing their ability to make data-driven decisions.
- **Reviewers mention** that while Webflow is recognized for its scalability and collaborative capabilities, particularly in ecommerce settings, it may not be as intuitive for A/B testing as VWO Testing. Users appreciate Webflow's WYSIWYG interface but note that it lacks some of the specialized testing features found in VWO.
- **According to recent user feedback** , VWO Testing's quality of support is rated highly, with users feeling well-supported throughout their testing processes. In contrast, Webflow's support is seen as adequate but not as robust, which can be a concern for users needing immediate assistance.
- **G2 reviewers highlight** that while both platforms have similar star ratings, the volume of recent reviews for Webflow suggests a more active user base, which may indicate ongoing improvements and updates. However, VWO Testing's focused feature set for A/B testing remains a strong draw for users specifically looking for optimization tools.



| | VWO Testing | Webflow | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 928 | 993 | 
| **Largest Market Segment** | Mid-Market (56.7% of reviews) | Small-Business (70.1% of reviews) | 
| **Entry Level Price** | Contact Us | Free | 

---
## Top Pros & Cons

### VWO Testing

Pros:
- Ease of Use (148 reviews)
- Customer Support (113 reviews)

Cons:
- Missing Features (40 reviews)
- Limited Features (37 reviews)

### Webflow

Pros:
- Ease of Use (246 reviews)
- Design Flexibility (158 reviews)

Cons:
- Learning Curve (102 reviews)
- Limited Features (94 reviews)

---
## Ratings Comparison
| Rating | VWO Testing | Webflow | 
|---|---|---|
  | **Meets Requirements** | 8.5 (795 reviews) | 8.6 (794 reviews) | 
  | **Ease of Use** | 8.3 (804 reviews) | 8.1 (838 reviews) | 
  | **Ease of Setup** | 8.6 (526 reviews) | 8.4 (548 reviews) | 
  | **Ease of Admin** | 8.7 (364 reviews) | 8.7 (372 reviews) | 
  | **Quality of Support** | 9.0 (767 reviews) | 8.5 (701 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (361 reviews) | 8.9 (354 reviews) | 
  | **Product Direction (% positive)** | 9.0 (791 reviews) | 8.8 (771 reviews) | 

---
## Pricing

### VWO Testing

#### Entry-Level Pricing

Plan: GROWTH

Price: Contact Us

Description: Get started with experimenting to optimize your user experiences.

Key Features:
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.

[Browse all 3 editions](https://www.g2.com/products/wingify-vwo-testing/pricing)

#### Free Trial

Yes

### Webflow

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: For those getting started with Webflow.

Key Features:
- Webflow.io domain
- 2 pages
- 20 CMS collections

[Browse all 5 editions](https://www.g2.com/products/webflow/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | N/A | N/A |
| **Webflow** | 7.9/10 | 333 |

#### Content

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Content Authoring** | Not enough data | 8.6 (312 reviews) ✓ Verified | 
| **Rich Text Editor** | Not enough data | 7.8 (317 reviews) ✓ Verified | 
| **Versioning** | Not enough data | 7.4 (217 reviews) | 
| **Plug-ins/Widgets/Apps** | Not enough data | 7.4 (290 reviews) | 
| **Approval Process** | Not enough data | 7.5 (207 reviews) | 
| **Content Scheduling** | Not enough data | 7.6 (272 reviews) ✓ Verified | 
| **Asset Management** | Not enough data | 7.8 (306 reviews) ✓ Verified | 
| **Internal Search** | Not enough data | 7.3 (285 reviews) ✓ Verified | 
| **Content Repository** | Not enough data | 8.1 (298 reviews) ✓ Verified | 

#### Design

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Breadth of Pre-Built Templates** | Not enough data | 7.9 (286 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (299 reviews) ✓ Verified | 
| **Branding/Themes** | Not enough data | 8.7 (300 reviews) ✓ Verified | 
| **Customization** | Not enough data | 9.1 (313 reviews) ✓ Verified | 

#### Platform

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **User Community** | Not enough data | 8.8 (290 reviews) | 
| **SEO** | Not enough data | 8.5 (305 reviews) ✓ Verified | 
| **Flexible Navigation Structures** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 7.8 (296 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 7.9 (277 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.6 (260 reviews) | 
| **Dashboards and Reports** | Not enough data | 6.8 (253 reviews) | 
| **API / Integrations** | Not enough data | 7.7 (276 reviews) ✓ Verified | 

#### Agentic AI - Web Content Management

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 5.6 (45 reviews) | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | N/A | N/A |
| **Webflow** | 7.6/10 | 30 |

#### Analytics

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.0 (27 reviews) | 
| **Campaign Tracking** | Not enough data | 7.6 (27 reviews) | 
| **Audience Insights** | Not enough data | 7.7 (27 reviews) | 
| **Reports & Dashboards** | Not enough data | 7.5 (27 reviews) | 
| **Personalization** | Not enough data | 7.8 (27 reviews) | 
| **Marketing Automation** | Not enough data | 8.2 (27 reviews) | 

#### Content Management

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 8.1 (26 reviews) | 
| **Asset Management** | Not enough data | 8.6 (27 reviews) | 
| **Portals and Sites** | Not enough data | 8.2 (27 reviews) | 

#### Design & Development

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **No-Code App Development** | Not enough data | 8.3 (27 reviews) | 
| **Low-Code App Development** | Not enough data | 8.7 (27 reviews) | 
| **Self-Service Capabilities** | Not enough data | 9.1 (27 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (10 reviews) | 
| **Decision Making** | Not enough data | 6.3 (10 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | 7.6/10 | 82 |
| **Webflow** | N/A | N/A |

#### Visitor Behavior

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Monitoring** | 8.2 (76 reviews) | Not enough data | 
| **Targeting** | 8.2 (74 reviews) | Not enough data | 
| **Guided Selling** | 7.6 (67 reviews) | Not enough data | 

#### Templates

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Library** | 7.5 (68 reviews) | Not enough data | 
| **Customization** | 8.0 (74 reviews) | Not enough data | 
| **Optimization** | 8.4 (72 reviews) | Not enough data | 

#### Personalization

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Recommendation** | 7.6 (68 reviews) | Not enough data | 
| **Content** | 7.9 (63 reviews) | Not enough data | 
| **Cart Abandonment** | 7.0 (63 reviews) | Not enough data | 
| **Search** | 6.8 (60 reviews) | Not enough data | 
| **Personalization Engine** | 7.0 (63 reviews) | Not enough data | 
| **Product Recommendations** | 6.9 (60 reviews) | Not enough data | 
| **A/B Testing** | 9.0 (78 reviews) | Not enough data | 
| **Personalized Messaging** | 7.7 (61 reviews) | Not enough data | 

#### Multichannel

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Web** | 7.7 (69 reviews) | Not enough data | 
| **Email** | 5.5 (56 reviews) | Not enough data | 
| **Mobile** | 7.4 (61 reviews) | Not enough data | 

#### Administration 

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Marketing Campaigns** | 7.5 (60 reviews) | Not enough data | 
| **Reports & Analytics** | 8.2 (73 reviews) | Not enough data | 
| **User Data** | 7.5 (70 reviews) | Not enough data | 
| **Integrations** | 7.7 (69 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Natural Language Interaction** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (10 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | 8.3/10 | 11 |
| **Webflow** | N/A | N/A |

#### Segmentation

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **A/B Testing** | 8.8 (11 reviews) | Not enough data | 
| **Customer Profiles** | 7.9 (8 reviews) | Not enough data | 

#### Targeting

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (10 reviews) | Not enough data | 

#### Triggered Content

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Geofencing** | 8.8 (7 reviews) | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | 7.7 (5 reviews) | Not enough data | 

#### Personalized Content

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | 8.5 (9 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Website Translation Tools

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | N/A | N/A |
| **Webflow** | 7.0/10 | 37 |

#### Translation Support

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Automated Translation** | Not enough data | 7.9 (36 reviews) | 
| **Workflows** | Not enough data | 7.6 (35 reviews) | 
| **Glossary** | Not enough data | 6.5 (33 reviews) | 
| **Image Translation** | Not enough data | 6.2 (35 reviews) | 
| **Traffic Analysis** | Not enough data | 6.4 (32 reviews) | 

#### Visitor Customization 

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Widgets** | Not enough data | 7.4 (33 reviews) | 
| **Language-Based Domains** | Not enough data | 7.5 (33 reviews) | 
| **Preferred Language Detection** | Not enough data | 7.8 (33 reviews) | 
| **Personalized Content** | Not enough data | 7.7 (33 reviews) | 

#### Generative AI

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.2 (21 reviews) | 
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | 8.1/10 | 71 |
| **Webflow** | N/A | N/A |

#### Management

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Flag Management** | 7.8 (53 reviews) | Not enough data | 
| **Rollout & Rollback Control** | 7.8 (55 reviews) | Not enough data | 
| **Monitoring** | 8.4 (62 reviews) | Not enough data | 

#### Functionality

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Multi-Environment Control** | 8.0 (57 reviews) | Not enough data | 
| **Feature Testing** | 8.5 (65 reviews) | Not enough data | 
| **Low-Code Interface** | 8.0 (62 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | N/A | N/A |
| **Webflow** | 7.5/10 | 261 |

#### Page Customization

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Drag and Drop** | Not enough data | 8.3 (244 reviews) | 
| **Templates** | Not enough data | 8.0 (242 reviews) | 
| **Advanced Customization** | Not enough data | 8.6 (244 reviews) | 
| **Content Library** | Not enough data | 8.2 (242 reviews) | 

#### Page Optimization

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.9 (208 reviews) | 
| **Mobile Responsive** | Not enough data | 8.9 (246 reviews) | 
| **Web Analytics** | Not enough data | 7.1 (225 reviews) | 
| **SEO** | Not enough data | 8.1 (239 reviews) | 

#### Integrations

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 6.2 (205 reviews) | 
| **Email Marketing Integration** | Not enough data | 6.8 (210 reviews) | 
| **Domain Integration** | Not enough data | 8.4 (225 reviews) | 

#### Generative AI

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (169 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.1 (46 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | 7.6/10 | 542 |
| **Webflow** | 7.6/10 | 50 |

#### Computing

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **WYSIWYG** | 8.0 (436 reviews) | 8.2 (44 reviews) | 
| **AI/Machine Learning** | 6.7 (389 reviews) | 6.9 (45 reviews) | 
| **Little to No Coding** | 7.6 (468 reviews) | 8.0 (48 reviews) | 

#### Experimental Design

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Multivariate testing capacities** | 8.4 (464 reviews) | 8.6 (46 reviews) | 
| **Concurrent Testing** | 8.6 (456 reviews) | 8.8 (47 reviews) | 
| **Mobile Testing** | 8.2 (448 reviews) | 8.7 (45 reviews) | 

#### Analytics

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Reporting and Analytics** | 8.2 (515 reviews) | 7.5 (48 reviews) | 
| **Heatmaps** | 7.6 (477 reviews) | 6.2 (40 reviews) | 

#### Agentic AI - A/B Testing

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (79 reviews) | 7.7 (8 reviews) | 
| **Cross-system Integration** | 7.1 (78 reviews) | 7.7 (8 reviews) | 
| **Adaptive Learning** | 6.8 (78 reviews) | 6.5 (8 reviews) | 
| **Proactive Assistance** | 7.2 (78 reviews) | 6.0 (8 reviews) | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | N/A | N/A |
| **Webflow** | 8.0/10 | 327 |

#### Platform Basics

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Templates Library** | Not enough data | 8.1 (287 reviews) | 
| **Visualization Tools** | Not enough data | 8.5 (291 reviews) | 
| **HTML and CSS Editors** | Not enough data | 8.4 (299 reviews) | 
| **Content Elements Libraries** | Not enough data | 8.2 (286 reviews) | 

#### Platform Additional Functionalities

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **WYSIWYG Editor Integration** | Not enough data | 7.8 (272 reviews) | 
| **Marketing Tools Integrations** | Not enough data | 7.5 (264 reviews) | 
| **Vector Graphics Tools Importing and Integration** | Not enough data | 7.5 (270 reviews) | 

#### Agentic AI - Web Design

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | 7.1/10 | 13 |
| **Webflow** | 5.8/10 | 14 |

#### Agentic AI - Personalization

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (13 reviews) | 5.6 (14 reviews) | 
| **Cross-system Integration** | 7.2 (13 reviews) | 6.4 (14 reviews) | 
| **Adaptive Learning** | 6.9 (13 reviews) | 5.8 (14 reviews) | 
| **Natural Language Interaction** | 6.9 (13 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.7 (13 reviews) | 5.7 (14 reviews) | 
| **Decision Making** | 7.4 (13 reviews) | 5.6 (14 reviews) | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | N/A | N/A |
| **Webflow** | 7.6/10 | 368 |

#### Customizations

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Templates** | Not enough data | 8.1 (327 reviews) | 
| **Drag and Drop** | Not enough data | 8.3 (349 reviews) | 
| **HTML Input** | Not enough data | 8.5 (343 reviews) | 
| **Domain Name** | Not enough data | 8.5 (326 reviews) | 

#### Growth

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **SEO** | Not enough data | 8.1 (338 reviews) | 
| **Site Analytics** | Not enough data | 6.8 (315 reviews) | 
| **Marketing Tools** | Not enough data | 7.0 (307 reviews) | 
| **E-Commerce** | Not enough data | 5.8 (289 reviews) | 
| **Hosting** | Not enough data | 8.4 (330 reviews) | 

#### Content

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Email Integrations** | Not enough data | 6.6 (290 reviews) | 
| **Content Management** | Not enough data | 8.5 (345 reviews) | 
| **Permissions** | Not enough data | 8.0 (317 reviews) | 
| **WordPress Tool** | Not enough data | 5.4 (253 reviews) | 

#### Support

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Customer Support** | Not enough data | 8.2 (314 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **VWO Testing** | 8.6/10 | 33 |
| **Webflow** | N/A | N/A |

#### Variation Testing

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **A/B Testing** | 9.3 (32 reviews) | Not enough data | 
| **WYSIWYG Editor** | 8.1 (27 reviews) | Not enough data | 
| **Conversion Goal** | 8.7 (30 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.8 (30 reviews) | Not enough data | 
| **Confidence Level** | 8.3 (30 reviews) | Not enough data | 
| **Multivariant Testing** | 8.5 (28 reviews) | Not enough data | 

#### Reporting

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Segmentation** | 8.6 (29 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.6 (32 reviews) | Not enough data | 

#### Personalization

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **Standard Targeting** | 8.3 (27 reviews) | Not enough data | 
| **Custom Targeting** | 8.1 (26 reviews) | Not enough data | 
| **Data Segmentation** | 8.5 (24 reviews) | Not enough data | 

#### Administration

| Feature | VWO Testing | Webflow | 
|---|---|---|
| **API / Integrations** | 8.5 (24 reviews) | Not enough data | 
| **QA Testing** | 8.3 (22 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (29 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (28 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Personalization Software](https://www.g2.com/categories/personalization), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to VWO Testing (4):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)

**Unique to Webflow (7):** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [Web Design Software](https://www.g2.com/categories/web-design), [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Managed Hosting Platforms](https://www.g2.com/categories/managed-hosting), [Website Translation Tools](https://www.g2.com/categories/website-translation-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | VWO Testing | Webflow | 
|---|---|---|
| **Small-Business** | 25.5% | 70.1% | 
| **Mid-Market** | 56.7% | 22.9% | 
| **Enterprise** | 17.8% | 7.0% | 

### By Industry

#### VWO Testing

- **Computer Software:** 11.7%
- **Marketing and Advertising:** 9.9%
- **Retail:** 8.3%
- **Information Technology and Services:** 6.5%
- **Leisure, Travel & Tourism:** 4.6%
- **Internet:** 4.1%
- **Financial Services:** 4.1%
- **Consumer Goods:** 3.9%
- **Health, Wellness and Fitness:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Other:** 40.0%

#### Webflow

- **Design:** 18.1%
- **Marketing and Advertising:** 13.4%
- **Computer Software:** 11.8%
- **Information Technology and Services:** 10.6%
- **Financial Services:** 4.4%
- **Graphic Design:** 3.8%
- **Internet:** 3.1%
- **Health, Wellness and Fitness:** 2.3%
- **Hospitality:** 1.7%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 29.2%

---
## Alternatives

### Alternatives to VWO Testing

- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (217 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) — 4.0/5 stars (70 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (732 reviews)

### Alternatives to Webflow

- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (806 reviews)
- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2709 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1874 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (141 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (805 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (572 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews)

---
## Top Discussions

### VWO Testing

- Title: [How do you use a VWO?](https://www.g2.com/discussions/how-do-you-use-a-vwo) — 1 comment
  > **Top comment:** "For CRO (conversion rate optimization), for testing new features and new designs."
- Title: [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) — 1 comment, 1 upvote
  > **Top comment:** "Hi Nirnai, the elements showing up after signup or login will be tracked by default. In order to see the heatmap clicks, you can use 'Navigate' option, enter..."
- Title: [How can I  get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) — 1 comment, 1 upvote
  > **Top comment:** "Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present..."
- Title: [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) — 1 comment, 1 upvote
  > **Top comment:** "A general  ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of..."

### Webflow

- Title: [Is Webflow good for developers?](https://www.g2.com/discussions/is-webflow-good-for-developers) — 2 comments
  > **Top comment:** "Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit."
- Title: [What framework does Webflow use?](https://www.g2.com/discussions/what-framework-does-webflow-use) — 2 comments
  > **Top comment:** "Webflow uses its own proprietary framework"
- Title: [What is Webflow good for?](https://www.g2.com/discussions/what-is-webflow-good-for) — 2 comments
  > **Top comment:** "Building beautiful and professional websites."
- Title: [How do I get email notifications about purchases sent to my client and not to me?](https://www.g2.com/discussions/14474-how-do-i-get-email-notifications-about-purchases-sent-to-my-client-and-not-to-me) — 2 comments, 1 upvote
  > **Top comment:** "In Forms it works lie this: go to Project Settings > Forms > Form Notifications and change the email in the field "Send form submissions to" to your client's..."
- Title: [What is Webflow used for?](https://www.g2.com/discussions/what-is-webflow-used-for) — 1 comment
  > **Top comment:** "Webflow is a highly versatile web design tool that serves a broad range of web development needs, from creating single-page landing pages to developing..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/wingify-vwo-testing-vs-webflow)