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At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
Contact Us
Free
VWO Testing
Star Rating
(928)4.4 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansWebflow
Star Rating
(957)4.4 out of 5
Market Segments
Small-Business (70.1% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its Quality of Support, scoring 9.0, with many reviewers mentioning prompt responses and helpful guidance, while Webflow's support, scoring 8.5, is noted to be slower at times, particularly for complex queries.
- Reviewers mention that VWO Testing offers robust Reporting and Analytics features, scoring 8.2, which help in making data-driven decisions. In contrast, Webflow's reporting capabilities, scoring 7.5, are seen as less comprehensive, with users wishing for more in-depth insights.
- Users on G2 highlight that VWO Testing's Heatmaps feature, scoring 7.6, provides valuable visual insights into user behavior, whereas Webflow's Heatmaps, scoring only 6.0, are considered basic and lacking in detail.
- Reviewers say that both VWO Testing and Webflow have strong Multivariate Testing capacities, both scoring 8.4, but users report that VWO Testing's interface is more intuitive, making it easier to set up complex tests.
- G2 users mention that Webflow shines in its WYSIWYG editor, scoring 8.1, which allows for easy drag-and-drop design, while VWO Testing's score of 8.0 indicates it is slightly less user-friendly in this area, particularly for those unfamiliar with coding.
- Users report that VWO Testing's AI/Machine Learning capabilities, scoring 6.7, are less advanced compared to Webflow's 7.0, with reviewers noting that Webflow's features provide better automated insights for optimizing designs.
Pricing
Entry-Level Pricing
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Free Trial
VWO Testing
Free Trial is available
Webflow
No trial information availableRatings
Meets Requirements
8.5
795
8.6
772
Ease of Use
8.3
804
8.1
813
Ease of Setup
8.6
526
8.4
523
Ease of Admin
8.7
363
8.7
365
Quality of Support
9.0
767
8.5
684
Has the product been a good partner in doing business?
8.9
360
8.9
348
Product Direction (% positive)
9.0
791
8.8
749
Features by Category
Content
Not enough data
8.6
305
|
Verified
Not enough data
7.8
312
|
Verified
Not enough data
7.4
215
Not enough data
7.4
285
Not enough data
7.5
205
Not enough data
7.6
270
|
Verified
Not enough data
7.8
302
|
Verified
Not enough data
7.3
283
|
Verified
Not enough data
8.1
294
|
Verified
Design
Not enough data
7.9
284
|
Verified
Not enough data
8.4
296
|
Verified
Not enough data
8.7
296
|
Verified
Not enough data
9.1
307
|
Verified
Platform
Not enough data
8.8
289
Not enough data
8.5
300
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
7.8
292
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
7.6
255
Not enough data
6.9
251
Not enough data
7.7
270
|
Verified
Agentic AI - Web Content Management
Not enough data
5.6
45
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Content Management
Not enough data
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Design & Development
Not enough data
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Agentic AI - Digital Experience Platforms
Not enough data
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Visitor Behavior
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Not enough data
Templates
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Not enough data
Personalization
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Not enough data
Multichannel
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Not enough data
Administration
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Not enough data
Agentic AI - E-Commerce Personalization
7.2
10
Not enough data
8.0
10
Not enough data
Segmentation
8.8
11
Not enough data
7.9
8
Not enough data
Targeting
8.7
10
Not enough data
8.3
10
Not enough data
Triggered Content
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Personalized Content
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Translation Support
Not enough data
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Visitor Customization
Not enough data
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Generative AI
Not enough data
6.2
21
Not enough data
Feature Not Available
Management
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Not enough data
Functionality
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Not enough data
Page Customization
Not enough data
8.3
242
Not enough data
8.0
240
Not enough data
8.6
242
Not enough data
8.3
239
Page Optimization
Not enough data
6.9
207
Not enough data
8.9
244
Not enough data
7.1
224
Not enough data
8.1
238
Integrations
Not enough data
6.2
205
Not enough data
6.8
209
Not enough data
8.4
223
Generative AI
Not enough data
6.4
168
Agentic AI - Landing Page Builders
Not enough data
6.0
45
Computing
8.0
436
8.1
43
6.7
390
6.9
45
7.6
468
8.0
46
Experimental Design
8.4
465
8.6
46
8.6
457
8.8
47
8.2
449
8.7
45
Analytics
8.2
515
7.5
48
7.6
478
6.2
40
Agentic AI - A/B Testing
6.4
80
7.7
8
7.1
79
7.7
8
6.7
79
6.5
8
7.2
79
6.0
8
Platform Basics
Not enough data
8.0
278
Not enough data
8.5
283
Not enough data
8.4
289
Not enough data
8.2
281
Platform Additional Functionalities
Not enough data
7.7
259
Not enough data
7.5
256
Not enough data
7.5
267
Agentic AI - Web Design
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Personalization
7.2
13
5.6
14
7.2
13
6.4
14
6.9
13
5.8
14
6.9
13
Feature Not Available
6.7
13
5.7
14
7.4
13
5.6
14
Customizations
Not enough data
8.1
322
Not enough data
8.3
343
Not enough data
8.5
341
Not enough data
8.5
323
Growth
Not enough data
8.1
336
Not enough data
6.8
314
Not enough data
7.0
306
Not enough data
5.8
288
Not enough data
8.5
325
Content
Not enough data
6.6
289
Not enough data
8.6
343
Not enough data
8.0
316
Not enough data
5.4
253
Support
Not enough data
8.2
314
Variation Testing
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Not enough data
Reporting
8.6
29
Not enough data
8.6
32
Not enough data
Personalization
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Not enough data
Administration
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Not enough data
Categories
Categories
Shared Categories
VWO Testing and Webflow are categorized as Personalization and A/B Testing
Unique Categories
VWO Testing is categorized as Feature Management, Personalization Engines, Mobile App Optimization, and E-Commerce Personalization
Webflow is categorized as Digital Experience Platforms (DXP), Landing Page Builders, Website Builder, Web Design, Web Content Management, Managed Hosting, and Website Translation Tools
Reviews
Reviewers' Company Size
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
59.0%
Design
18.2%
Marketing and Advertising
13.7%
Computer Software
11.8%
Information Technology and Services
10.7%
Financial Services
4.6%
Other
40.9%
Discussions
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
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