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Compare WhatsApp API and WhatsApp Business Platform 
Featured Products
At a Glance
Market Segments
Small-Business (61.9% of reviews)
Small-Business (64.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
WhatsApp API
Star Rating
(22)4.5 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatsApp APIWhatsApp Business Platform
Star Rating
(173)4.6 out of 5
Market Segments
Small-Business (64.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatsApp Business PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the WhatsApp Business Platform excels in ease of use with a score of 9.4, while the WhatsApp API has a slightly lower score of 8.7. Reviewers mention that the intuitive interface of the Business Platform makes it easier for small businesses to navigate and utilize effectively.
- Reviewers mention that the WhatsApp Business Platform offers superior in-app messaging capabilities, scoring 9.4 compared to the WhatsApp API's 7.8. Users say that the seamless integration of in-app messaging enhances customer engagement and satisfaction.
- G2 users highlight the WhatsApp Business Platform's strong analytics features, scoring 9.0, which allows businesses to track performance and optimize their messaging strategies. In contrast, the WhatsApp API's analytics capabilities are perceived as less robust, with a score of 7.0.
- Users on G2 report that the WhatsApp Business Platform provides better customization options, scoring 8.7, which allows businesses to tailor their messaging experience. The WhatsApp API, with a score of 7.3, is seen as more rigid in this aspect, limiting personalization opportunities.
- Reviewers mention that the WhatsApp Business Platform shines in customer support quality, scoring 8.5, compared to the WhatsApp API's 7.8. Users report that responsive support is crucial for small businesses navigating the complexities of messaging solutions.
- Users say that the WhatsApp Business Platform's automated replies feature, scoring 8.3, is more effective in managing customer inquiries compared to the WhatsApp API's score of 8.0. Reviewers mention that this functionality significantly reduces response times and improves customer satisfaction.
Pricing
Entry-Level Pricing
WhatsApp API
No pricing availableWhatsApp Business Platform
No pricing availableFree Trial
WhatsApp API
No trial information availableWhatsApp Business Platform
Free Trial is available
Ratings
Meets Requirements
8.2
17
8.9
147
Ease of Use
8.6
17
9.1
152
Ease of Setup
7.8
10
9.0
121
Ease of Admin
9.0
8
8.6
53
Quality of Support
7.9
14
8.2
145
Has the product been a good partner in doing business?
8.8
8
8.9
53
Product Direction (% positive)
9.3
17
9.3
145
Features by Category
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
76
Not enough data
7.6
71
Not enough data
7.1
72
Communication
Not enough data
8.9
113
Not enough data
9.3
114
Not enough data
7.8
106
Not enough data
9.0
113
Not enough data
8.0
106
Internal Use
Not enough data
8.5
104
Not enough data
8.8
113
Not enough data
8.5
115
Not enough data
8.6
110
Not enough data
8.9
115
Not enough data
8.7
112
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.2
34
Not enough data
8.1
36
Not enough data
8.9
38
Not enough data
8.1
36
Not enough data
8.5
35
Not enough data
8.4
37
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
7.9
35
Not enough data
7.7
36
Not enough data
8.3
35
Not enough data
8.0
36
Categories
Categories
Shared Categories
WhatsApp API and WhatsApp Business Platform share no categories
Unique Categories
WhatsApp API is categorized as Customer Communications Management
WhatsApp Business Platform is categorized as Live Chat and WhatsApp Marketing
Reviews
Reviewers' Company Size
WhatsApp API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatsApp Business Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.6%
Information Technology and Services
9.5%
Telecommunications
4.8%
Retail
4.8%
Research
4.8%
Other
47.6%
Information Technology and Services
11.8%
Computer Software
10.6%
Marketing and Advertising
8.7%
Retail
4.3%
Automotive
4.3%
Other
60.2%
Discussions
WhatsApp API has no discussions with answers
WhatsApp Business Platform has no discussions with answers
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