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Compare Webflow and Wix

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At a Glance
Webflow
Webflow
Star Rating
(955)4.4 out of 5
Market Segments
Small-Business (70.2% of reviews)
Information
Entry-Level Pricing
Free
Browse all 5 pricing plans
Wix
Wix
Star Rating
(1,784)4.2 out of 5
Market Segments
Small-Business (79.8% of reviews)
Information
Entry-Level Pricing
Free
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Wix excels in ease of use with a score of 8.9, making it ideal for beginners. Reviewers mention that the drag-and-drop functionality is intuitive, allowing users to create websites quickly without technical skills.
  • Reviewers mention that Webflow offers advanced customization options with a score of 8.6, appealing to users who want more control over their design. Users on G2 highlight the flexibility of the HTML and CSS editors, which allow for detailed adjustments.
  • G2 users note that Wix has a superior email marketing integration score of 9.0 compared to Webflow's 6.8. Reviewers say that Wix's built-in tools make it easy to manage email campaigns directly from the platform.
  • Users say that both platforms have similar scores for content management (8.4 for Wix and 8.6 for Webflow), but Webflow's users report a more robust system for managing complex content structures, which is beneficial for larger projects.
  • Reviewers mention that Wix's template library is extensive, scoring 8.8, which allows users to start with professionally designed templates. In contrast, Webflow's templates score lower at 8.1, with users noting fewer options available.
  • Users report that while both platforms have strong hosting capabilities (Wix at 8.5 and Webflow at 8.4), Wix's users appreciate the seamless integration of domain management, scoring 9.2, which simplifies the setup process for new users.
Pricing
Entry-Level Pricing
Webflow
Starter
Free
Browse all 5 pricing plans
Wix
Free
Free
Browse all 5 pricing plans
Free Trial
Webflow
No trial information available
Wix
No trial information available
Ratings
Meets Requirements
8.6
768
8.6
1,529
Ease of Use
8.1
809
8.9
1,536
Ease of Setup
8.4
519
8.9
629
Ease of Admin
8.7
362
8.7
580
Quality of Support
8.5
680
8.0
1,257
Has the product been a good partner in doing business?
8.9
345
8.4
535
Product Direction (% positive)
8.8
745
8.2
1,496
Features by Category
Web Content ManagementHide 23 FeaturesShow 23 Features
7.9
318
Not enough data
Content
8.6
302
|
Verified
Not enough data
7.8
309
|
Verified
Not enough data
7.4
212
Not enough data
7.4
282
Not enough data
7.5
202
Not enough data
7.6
267
|
Verified
Not enough data
7.8
299
|
Verified
Not enough data
7.3
280
|
Verified
Not enough data
8.1
291
|
Verified
Not enough data
Design
7.9
281
|
Verified
Not enough data
8.4
293
|
Verified
Not enough data
8.7
293
|
Verified
Not enough data
9.1
304
|
Verified
Not enough data
Platform
8.8
286
Not enough data
8.5
297
|
Verified
Not enough data
8.5
291
|
Verified
Not enough data
7.8
289
|
Verified
Not enough data
7.9
270
|
Verified
Not enough data
7.6
252
Not enough data
6.8
248
Not enough data
7.7
267
|
Verified
Not enough data
Agentic AI - Web Content Management
5.5
42
Not enough data
Feature Not Available
Not enough data
Digital Experience Platforms (DXP)Hide 17 FeaturesShow 17 Features
7.6
30
Not enough data
Analytics
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Not enough data
Content Management
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Not enough data
Design & Development
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Not enough data
Agentic AI - Digital Experience Platforms
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Not enough data
Website Translation ToolsHide 11 FeaturesShow 11 Features
7.1
36
Not enough data
Translation Support
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Not enough data
Visitor Customization
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
Generative AI
6.2
21
Not enough data
Feature Not Available
Not enough data
7.5
252
8.9
100
Page Customization
8.3
239
9.2
94
8.0
237
8.9
95
8.6
239
8.6
89
8.3
236
8.8
91
Page Optimization
6.9
204
Feature Not Available
8.9
241
8.8
93
7.1
221
8.9
88
8.0
235
8.7
89
Integrations
6.1
202
8.8
82
6.8
206
9.0
83
8.4
221
9.2
91
Generative AI
6.4
165
8.5
27
Agentic AI - Landing Page Builders
6.0
43
Not enough data
Online Appointment SchedulingHide 21 FeaturesShow 21 Features
Not enough data
9.2
10
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.6
48
Not enough data
Computing
8.1
43
Not enough data
6.9
45
Not enough data
8.0
46
Not enough data
Experimental Design
8.6
46
Not enough data
8.8
47
Not enough data
8.7
45
Not enough data
Analytics
7.5
48
Not enough data
6.2
40
Not enough data
Agentic AI - A/B Testing
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
Not enough data
8.6
56
Headless Commerce
Not enough data
8.4
39
Not enough data
8.1
39
Not enough data
8.4
37
Not enough data
8.5
46
Not enough data
8.6
40
Generative AI
Not enough data
8.5
20
Not enough data
8.3
20
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
Not enough data
8.7
52
Not enough data
8.6
52
Not enough data
8.5
54
Not enough data
8.4
50
Not enough data
8.3
49
Not enough data
8.7
49
Not enough data
7.9
49
Product Catalog
Not enough data
9.0
52
Not enough data
8.9
51
Not enough data
8.7
50
Not enough data
8.5
44
Order Process
Not enough data
8.7
50
Not enough data
8.6
50
Not enough data
8.6
50
Not enough data
8.9
52
Not enough data
8.9
49
Not enough data
8.4
47
Not enough data
8.6
47
Not enough data
8.6
45
Multi-Channel Support
Not enough data
8.5
44
Not enough data
8.6
52
Not enough data
8.7
48
Not enough data
8.5
50
Not enough data
8.5
48
Not enough data
8.1
42
Not enough data
8.7
47
Platform
Not enough data
8.3
44
Not enough data
8.5
49
Not enough data
8.7
49
Not enough data
8.7
50
Not enough data
8.6
49
Not enough data
8.7
49
Not enough data
8.9
44
Not enough data
9.0
48
Not enough data
8.5
41
Not enough data
8.4
41
Not enough data
8.8
46
Not enough data
8.8
49
Platform Basics
8.0
274
8.8
86
8.5
279
8.8
82
8.4
285
8.2
79
8.2
277
8.5
77
Platform Additional Functionalities
7.6
255
8.5
67
7.4
252
8.5
77
7.5
263
8.5
74
Agentic AI - Web Design
Feature Not Available
8.0
16
Feature Not Available
7.6
15
Feature Not Available
7.4
14
Feature Not Available
6.9
14
Feature Not Available
7.5
14
5.8
14
Not enough data
Agentic AI - Personalization
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Not enough data
7.6
355
8.2
1,211
Customizations
8.1
319
8.7
1141
8.3
340
9.0
1145
8.5
338
7.8
911
8.5
320
8.5
1045
Growth
8.0
333
7.8
930
6.8
311
7.7
954
7.0
303
7.8
906
5.8
285
7.8
747
8.4
322
8.5
907
Content
6.6
286
8.2
838
8.5
340
8.4
998
8.0
313
8.5
852
5.4
250
7.9
190
Support
8.2
311
8.5
232
Categories
Categories
Shared Categories
Webflow
Webflow
Wix
Wix
Webflow and Wix are categorized as Landing Page Builders, Website Builder, and Web Design
Reviews
Reviewers' Company Size
Webflow
Webflow
Small-Business(50 or fewer emp.)
70.2%
Mid-Market(51-1000 emp.)
22.8%
Enterprise(> 1000 emp.)
7.1%
Wix
Wix
Small-Business(50 or fewer emp.)
79.8%
Mid-Market(51-1000 emp.)
15.0%
Enterprise(> 1000 emp.)
5.1%
Reviewers' Industry
Webflow
Webflow
Design
18.3%
Marketing and Advertising
13.7%
Computer Software
11.8%
Information Technology and Services
10.5%
Financial Services
4.6%
Other
41.1%
Wix
Wix
Marketing and Advertising
14.5%
Computer Software
6.9%
Information Technology and Services
6.0%
Design
3.5%
Health, Wellness and Fitness
3.4%
Other
65.7%
Alternatives
Webflow
Webflow Alternatives
Duda
Duda
Add Duda
WordPress.com
WordPress.com
Add WordPress.com
Contentful
Contentful
Add Contentful
Instapage
Instapage
Add Instapage
Wix
Wix Alternatives
Duda
Duda
Add Duda
Framer
Framer
Add Framer
WordPress.com
WordPress.com
Add WordPress.com
Square Online (formerly Weebly)
Square Online (formerly Weebly)
Add Square Online (formerly Weebly)
Discussions
Webflow
Webflow Discussions
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
Karen  B.
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
What framework does Webflow use?
2 Comments
Matt G.
MG
Webflow has it's own unique framework that leverages it's own breakpoints, CSS grid, flexbox, etc. At the end of the day, the code generated is just clean...Read more
Is Webflow good for developers?
2 Comments
Preston  L.
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
Wix
Wix Discussions
How do I add the ability for little games on my website?
5 Comments
Vitto F.
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
2 Comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
Does Wix have a booking feature?
2 Comments