# Webflow vs Wix Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Wix excels in user-friendliness, with many users highlighting its "very broad set of features" and "easy-to-use functionality." This makes it particularly appealing for small businesses looking for a straightforward website building experience.
- **Users say** that Webflow offers a unique blend of design flexibility and technical power, often likening it to "Photoshop for website design." This allows for extensive customization, although some users note that there can be a steep learning curve involved.
- **Reviewers mention** that Wix's customer support is highly accessible, with users appreciating the ease of reaching out for help. This is a significant advantage for those who may need assistance during the website creation process.
- **According to verified reviews** , Webflow is praised for its advanced design capabilities, allowing users to create production-ready websites without needing a developer. This feature is particularly beneficial for designers who want full creative control.
- **G2 reviewers highlight** that while Wix has a higher overall satisfaction score, Webflow's users often feel that the platform is a better fit for those with design backgrounds, as it provides tools that cater to more complex design needs.
- **Users report** that Wix's drag-and-drop interface is a standout feature, making it easy to build and update websites. In contrast, while Webflow offers powerful design tools, some users find the interface less intuitive, which can slow down the initial setup process.



| | Webflow | Wix | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 993 | 1,877 | 
| **Largest Market Segment** | Small-Business (70.1% of reviews) | Small-Business (80.0% of reviews) | 
| **Entry Level Price** | Free | Free | 

---
## Top Pros & Cons

### Webflow

Pros:
- Ease of Use (246 reviews)
- Design Flexibility (158 reviews)

Cons:
- Learning Curve (102 reviews)
- Limited Features (94 reviews)

### Wix

Pros:
- Ease of Use (254 reviews)
- Easy Creation (96 reviews)

Cons:
- Limited Customization (72 reviews)
- Expensive (68 reviews)

---
## Ratings Comparison
| Rating | Webflow | Wix | 
|---|---|---|
  | **Meets Requirements** | 8.6 (794 reviews) | 8.6 (1573 reviews) | 
  | **Ease of Use** | 8.1 (838 reviews) | 8.9 (1583 reviews) | 
  | **Ease of Setup** | 8.4 (548 reviews) | 8.9 (674 reviews) | 
  | **Ease of Admin** | 8.7 (372 reviews) | 8.7 (609 reviews) | 
  | **Quality of Support** | 8.5 (701 reviews) | 8.0 (1299 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (354 reviews) | 8.4 (564 reviews) | 
  | **Product Direction (% positive)** | 8.8 (771 reviews) | 8.2 (1538 reviews) | 

---
## Pricing

### Webflow

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: For those getting started with Webflow.

Key Features:
- Webflow.io domain
- 2 pages
- 20 CMS collections

[Browse all 5 editions](https://www.g2.com/products/webflow/pricing)

#### Free Trial

No

### Wix

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started 

Key Features:
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only

[Browse all 5 editions](https://www.g2.com/products/wix/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Web Content Management

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 7.9/10 | 333 |
| **Wix** | N/A | N/A |

#### Content

| Feature | Webflow | Wix | 
|---|---|---|
| **Content Authoring** | 8.6 (312 reviews) ✓ Verified | Not enough data | 
| **Rich Text Editor** | 7.8 (317 reviews) ✓ Verified | Not enough data | 
| **Versioning** | 7.4 (217 reviews) | Not enough data | 
| **Plug-ins/Widgets/Apps** | 7.4 (290 reviews) | Not enough data | 
| **Approval Process** | 7.5 (207 reviews) | Not enough data | 
| **Content Scheduling** | 7.6 (272 reviews) ✓ Verified | Not enough data | 
| **Asset Management** | 7.8 (306 reviews) ✓ Verified | Not enough data | 
| **Internal Search** | 7.3 (285 reviews) ✓ Verified | Not enough data | 
| **Content Repository** | 8.1 (298 reviews) ✓ Verified | Not enough data | 

#### Design

| Feature | Webflow | Wix | 
|---|---|---|
| **Breadth of Pre-Built Templates** | 7.9 (286 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.4 (299 reviews) ✓ Verified | Not enough data | 
| **Branding/Themes** | 8.7 (300 reviews) ✓ Verified | Not enough data | 
| **Customization** | 9.1 (313 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Webflow | Wix | 
|---|---|---|
| **User Community** | 8.8 (290 reviews) | Not enough data | 
| **SEO** | 8.5 (305 reviews) ✓ Verified | Not enough data | 
| **Flexible Navigation Structures** | 8.5 (297 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.8 (296 reviews) ✓ Verified | Not enough data | 
| **Enterprise Scalability** | 7.9 (277 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.6 (260 reviews) | Not enough data | 
| **Dashboards and Reports** | 6.8 (253 reviews) | Not enough data | 
| **API / Integrations** | 7.7 (276 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Web Content Management

| Feature | Webflow | Wix | 
|---|---|---|
| **Cross-system Integration** | 5.6 (45 reviews) | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 7.6/10 | 30 |
| **Wix** | N/A | N/A |

#### Analytics

| Feature | Webflow | Wix | 
|---|---|---|
| **Web Analytics** | 8.0 (27 reviews) | Not enough data | 
| **Campaign Tracking** | 7.6 (27 reviews) | Not enough data | 
| **Audience Insights** | 7.7 (27 reviews) | Not enough data | 
| **Reports & Dashboards** | 7.5 (27 reviews) | Not enough data | 
| **Personalization** | 7.8 (27 reviews) | Not enough data | 
| **Marketing Automation** | 8.2 (27 reviews) | Not enough data | 

#### Content Management

| Feature | Webflow | Wix | 
|---|---|---|
| **Customizable Templated Workflows** | 8.1 (26 reviews) | Not enough data | 
| **Asset Management** | 8.6 (27 reviews) | Not enough data | 
| **Portals and Sites** | 8.2 (27 reviews) | Not enough data | 

#### Design & Development

| Feature | Webflow | Wix | 
|---|---|---|
| **No-Code App Development** | 8.3 (27 reviews) | Not enough data | 
| **Low-Code App Development** | 8.7 (27 reviews) | Not enough data | 
| **Self-Service Capabilities** | 9.1 (27 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | Webflow | Wix | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.2 (10 reviews) | Not enough data | 
| **Decision Making** | 6.3 (10 reviews) | Not enough data | 

### Website Translation Tools

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 7.0/10 | 37 |
| **Wix** | N/A | N/A |

#### Translation Support

| Feature | Webflow | Wix | 
|---|---|---|
| **Automated Translation** | 7.9 (36 reviews) | Not enough data | 
| **Workflows** | 7.6 (35 reviews) | Not enough data | 
| **Glossary** | 6.5 (33 reviews) | Not enough data | 
| **Image Translation** | 6.2 (35 reviews) | Not enough data | 
| **Traffic Analysis** | 6.4 (32 reviews) | Not enough data | 

#### Visitor Customization 

| Feature | Webflow | Wix | 
|---|---|---|
| **Widgets** | 7.4 (33 reviews) | Not enough data | 
| **Language-Based Domains** | 7.5 (33 reviews) | Not enough data | 
| **Preferred Language Detection** | 7.8 (33 reviews) | Not enough data | 
| **Personalized Content** | 7.7 (33 reviews) | Not enough data | 

#### Generative AI

| Feature | Webflow | Wix | 
|---|---|---|
| **AI Text Summarization** | 6.2 (21 reviews) | Not enough data | 
| **AI Text-to-Speech** | Feature Not Available | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 7.5/10 | 261 |
| **Wix** | 8.7/10 | 105 |

#### Page Customization

| Feature | Webflow | Wix | 
|---|---|---|
| **Drag and Drop** | 8.3 (244 reviews) | 9.2 (97 reviews) | 
| **Templates** | 8.0 (242 reviews) | 9.0 (97 reviews) | 
| **Advanced Customization** | 8.6 (244 reviews) | 8.6 (90 reviews) | 
| **Content Library** | 8.2 (242 reviews) | 8.8 (93 reviews) | 

#### Page Optimization

| Feature | Webflow | Wix | 
|---|---|---|
| **A/B Testing** | 6.9 (208 reviews) | Feature Not Available | 
| **Mobile Responsive** | 8.9 (246 reviews) | 8.8 (95 reviews) | 
| **Web Analytics** | 7.1 (225 reviews) | 8.9 (90 reviews) | 
| **SEO** | 8.1 (239 reviews) | 8.6 (93 reviews) | 

#### Integrations

| Feature | Webflow | Wix | 
|---|---|---|
| **E-Commerce Integration** | 6.2 (205 reviews) | 8.8 (83 reviews) | 
| **Email Marketing Integration** | 6.8 (210 reviews) | 8.9 (84 reviews) | 
| **Domain Integration** | 8.4 (225 reviews) | 9.2 (93 reviews) | 

#### Generative AI

| Feature | Webflow | Wix | 
|---|---|---|
| **AI Text Generation** | 6.4 (169 reviews) | 8.3 (29 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Webflow | Wix | 
|---|---|---|
| **Cross-system Integration** | 6.1 (46 reviews) | 7.3 (5 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | N/A | N/A |
| **Wix** | 9.3/10 | 12 |

#### Notifications

| Feature | Webflow | Wix | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.6 (9 reviews) | 
| **Appointment Follow-Up** | Not enough data | 9.6 (9 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.6 (9 reviews) | 

#### Settings

| Feature | Webflow | Wix | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 9.4 (8 reviews) | 
| **Availability Settings** | Not enough data | 9.1 (9 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (9 reviews) | 

#### Personalization

| Feature | Webflow | Wix | 
|---|---|---|
| **Branding** | Not enough data | 9.1 (9 reviews) | 
| **Links** | Not enough data | 9.4 (8 reviews) | 

#### Integrations

| Feature | Webflow | Wix | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 9.2 (8 reviews) | 
| **Website Integration** | Not enough data | 9.1 (9 reviews) | 
| **Payment Acceptance** | Not enough data | 9.3 (9 reviews) | 
| **Video Conferencing** | Not enough data | 8.8 (7 reviews) | 
| **Communication** | Not enough data | 9.2 (8 reviews) | 

#### Generative AI

| Feature | Webflow | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 9.7 (6 reviews) | 
| **AI Text-to-Image** | Not enough data | 8.6 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 9.0 (5 reviews) | 
| **AI Image-to-Text** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Webflow | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 7.6/10 | 50 |
| **Wix** | N/A | N/A |

#### Computing

| Feature | Webflow | Wix | 
|---|---|---|
| **WYSIWYG** | 8.2 (44 reviews) | Not enough data | 
| **AI/Machine Learning** | 6.9 (45 reviews) | Not enough data | 
| **Little to No Coding** | 8.0 (48 reviews) | Not enough data | 

#### Experimental Design

| Feature | Webflow | Wix | 
|---|---|---|
| **Multivariate testing capacities** | 8.6 (46 reviews) | Not enough data | 
| **Concurrent Testing** | 8.8 (47 reviews) | Not enough data | 
| **Mobile Testing** | 8.7 (45 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Webflow | Wix | 
|---|---|---|
| **Reporting and Analytics** | 7.5 (48 reviews) | Not enough data | 
| **Heatmaps** | 6.2 (40 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Webflow | Wix | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (8 reviews) | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | N/A | N/A |
| **Wix** | 8.3/10 | 67 |

#### Headless Commerce

| Feature | Webflow | Wix | 
|---|---|---|
| **Decoupling** | Not enough data | 8.4 (40 reviews) | 
| **REST APIs** | Not enough data | 8.0 (40 reviews) | 
| **Data Orchestration** | Not enough data | 8.3 (38 reviews) | 
| **Customization** | Not enough data | 8.5 (48 reviews) | 
| **Extensibility** | Not enough data | 8.5 (41 reviews) | 

#### Generative AI

| Feature | Webflow | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (22 reviews) | 
| **AI Text Summarization** | Not enough data | 8.2 (21 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Webflow | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (5 reviews) | 
| **Decision Making** | Not enough data | 6.7 (5 reviews) | 

#### Merchandising/Marketing

| Feature | Webflow | Wix | 
|---|---|---|
| **Storefront Design Tools** | Not enough data | 8.8 (58 reviews) | 
| **Product Visualization** | Not enough data | 8.7 (57 reviews) | 
| **Recommendations / Personalization** | Not enough data | 8.6 (59 reviews) | 
| **Promotions and Discounts** | Not enough data | 8.4 (53 reviews) | 
| **Shopping Cart Abandonment** | Not enough data | 8.3 (52 reviews) | 
| **Product Reviews** | Not enough data | 8.6 (52 reviews) | 
| **SEO** | Not enough data | 7.9 (55 reviews) | 

#### Product Catalog

| Feature | Webflow | Wix | 
|---|---|---|
| **Content Management** | Not enough data | 9.0 (57 reviews) | 
| **Product Configuration** | Not enough data | 8.9 (54 reviews) | 
| **Product Search and Filtering** | Not enough data | 8.7 (54 reviews) | 
| **Intangible Products** | Not enough data | 8.4 (45 reviews) | 

#### Order Process

| Feature | Webflow | Wix | 
|---|---|---|
| **Checkout Process** | Not enough data | 8.8 (54 reviews) | 
| **Shipping Options** | Not enough data | 8.6 (53 reviews) | 
| **Tax Display and Processing** | Not enough data | 8.6 (51 reviews) | 
| **Payment Processing** | Not enough data | 8.9 (57 reviews) | 
| **Order Management** | Not enough data | 8.8 (51 reviews) | 
| **Returns / Refunds** | Not enough data | 8.5 (49 reviews) | 
| **Inventory Management** | Not enough data | 8.6 (51 reviews) | 
| **Multi-Channel Fulfillment** | Not enough data | 8.6 (46 reviews) | 

#### Multi-Channel Support

| Feature | Webflow | Wix | 
|---|---|---|
| **Omnichannel** | Not enough data | 8.5 (45 reviews) | 
| **Mobile** | Not enough data | 8.5 (55 reviews) | 
| **Social Commerce** | Not enough data | 8.7 (50 reviews) | 
| **Customer Service** | Not enough data | 8.5 (52 reviews) | 
| **Store Locator** | Not enough data | 8.6 (49 reviews) | 
| **3rd-Party Store Integration** | Not enough data | 8.2 (44 reviews) | 
| **B2B** | Not enough data | 8.6 (48 reviews) | 

#### Platform

| Feature | Webflow | Wix | 
|---|---|---|
| **APIs** | Not enough data | 8.4 (47 reviews) | 
| **Customization** | Not enough data | 8.5 (55 reviews) | 
| **Integrations to Add-on Tools** | Not enough data | 8.7 (53 reviews) | 
| **User Management** | Not enough data | 8.7 (52 reviews) | 
| **Reporting / Analytics** | Not enough data | 8.6 (53 reviews) | 
| **Security** | Not enough data | 8.8 (52 reviews) | 
| **Multi-Site Management** | Not enough data | 8.8 (46 reviews) | 
| **Admin Access Rights** | Not enough data | 9.0 (50 reviews) | 
| **Test-to-Product Migration** | Not enough data | 8.5 (43 reviews) | 
| **Internationalization** | Not enough data | 8.4 (42 reviews) | 
| **Cross Browser Support** | Not enough data | 8.8 (48 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (52 reviews) | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 8.0/10 | 327 |
| **Wix** | 8.2/10 | 102 |

#### Platform Basics

| Feature | Webflow | Wix | 
|---|---|---|
| **Templates Library** | 8.1 (287 reviews) | 8.8 (91 reviews) | 
| **Visualization Tools** | 8.5 (291 reviews) | 8.8 (84 reviews) | 
| **HTML and CSS Editors** | 8.4 (299 reviews) | 8.3 (81 reviews) | 
| **Content Elements Libraries** | 8.2 (286 reviews) | 8.5 (80 reviews) | 

#### Platform Additional Functionalities

| Feature | Webflow | Wix | 
|---|---|---|
| **WYSIWYG Editor Integration** | 7.8 (272 reviews) | 8.5 (71 reviews) | 
| **Marketing Tools Integrations** | 7.5 (264 reviews) | 8.5 (80 reviews) | 
| **Vector Graphics Tools Importing and Integration** | 7.5 (270 reviews) | 8.5 (76 reviews) | 

#### Agentic AI - Web Design

| Feature | Webflow | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 8.2 (19 reviews) | 
| **Multi-step Planning** | Feature Not Available | 7.7 (17 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.7 (17 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 7.1 (16 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.5 (16 reviews) | 

### Cloud Web Hosting

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Performance - Cloud Web Hosting

| Feature | Webflow | Wix | 
|---|---|---|
| **Caching** | Not enough data | Not enough data | 
| **Intuitive Control Panel** | Not enough data | Not enough data | 
| **Opering System** | Not enough data | Not enough data | 
| **Server Redundancy** | Not enough data | Not enough data | 

#### Support - Cloud Web Hosting

| Feature | Webflow | Wix | 
|---|---|---|
| **Free SSL** | Not enough data | Not enough data | 
| **Auto-scaling** | Not enough data | Not enough data | 
| **Flexible Pricing - Cloud Web Hosting** | Not enough data | Not enough data | 
| **Support** | Not enough data | Not enough data | 

#### Security - Cloud Web Hosting

| Feature | Webflow | Wix | 
|---|---|---|
| **Compliance and Certifications** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

### Domain Registrars

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Security - Domain Registrar

| Feature | Webflow | Wix | 
|---|---|---|
| **Advanced DNS management** | Not enough data | Not enough data | 
| **WHOIS privacy protection** | Not enough data | Not enough data | 
| **Two-factor authentication (2FA)** | Not enough data | Not enough data | 

#### Convenience and automation - Domain Registrar

| Feature | Webflow | Wix | 
|---|---|---|
| **Bulk domain management** | Not enough data | Not enough data | 
| **Domain parking** | Not enough data | Not enough data | 
| **Auto-renewal** | Not enough data | Not enough data | 

#### Support and service - Domain Registrar

| Feature | Webflow | Wix | 
|---|---|---|
| **Knowledge base and tutorials** | Not enough data | Not enough data | 
| **Domain transfer assistance** | Not enough data | Not enough data | 
| **24/7 customer support** | Not enough data | Not enough data | 

#### Advanced management and features - Domain Registrar

| Feature | Webflow | Wix | 
|---|---|---|
| **Email forwarding and hosting** | Not enough data | Not enough data | 
| **Website builder integration** | Not enough data | Not enough data | 
| **Domain auction and backordering** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 5.8/10 | 14 |
| **Wix** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Webflow | Wix | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 5.7 (14 reviews) | Not enough data | 
| **Decision Making** | 5.6 (14 reviews) | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Webflow** | 7.6/10 | 368 |
| **Wix** | 8.2/10 | 1269 |

#### Customizations

| Feature | Webflow | Wix | 
|---|---|---|
| **Templates** | 8.1 (327 reviews) | 8.7 (1161 reviews) | 
| **Drag and Drop** | 8.3 (349 reviews) | 9.0 (1163 reviews) | 
| **HTML Input** | 8.5 (343 reviews) | 7.8 (917 reviews) | 
| **Domain Name** | 8.5 (326 reviews) | 8.5 (1059 reviews) | 

#### Growth

| Feature | Webflow | Wix | 
|---|---|---|
| **SEO** | 8.1 (338 reviews) | 7.8 (945 reviews) | 
| **Site Analytics** | 6.8 (315 reviews) | 7.8 (970 reviews) | 
| **Marketing Tools** | 7.0 (307 reviews) | 7.8 (919 reviews) | 
| **E-Commerce** | 5.8 (289 reviews) | 7.8 (761 reviews) | 
| **Hosting** | 8.4 (330 reviews) | 8.5 (923 reviews) | 

#### Content

| Feature | Webflow | Wix | 
|---|---|---|
| **Email Integrations** | 6.6 (290 reviews) | 8.2 (850 reviews) | 
| **Content Management** | 8.5 (345 reviews) | 8.4 (1016 reviews) | 
| **Permissions** | 8.0 (317 reviews) | 8.5 (860 reviews) | 
| **WordPress Tool** | 5.4 (253 reviews) | 7.9 (197 reviews) | 

#### Support

| Feature | Webflow | Wix | 
|---|---|---|
| **Customer Support** | 8.2 (314 reviews) | 8.4 (248 reviews) | 

---
## Categories
**Shared Categories (3):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [Web Design Software](https://www.g2.com/categories/web-design)

**Unique to Webflow (6):** [Personalization Software](https://www.g2.com/categories/personalization), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Web Content Management Software](https://www.g2.com/categories/web-content-management), [Managed Hosting Platforms](https://www.g2.com/categories/managed-hosting), [Website Translation Tools](https://www.g2.com/categories/website-translation-tools)

**Unique to Wix (4):** [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Cloud Web Hosting Platforms](https://www.g2.com/categories/cloud-web-hosting), [Domain Registrars](https://www.g2.com/categories/domain-registrars)


---
## Reviewer Demographics

### By Company Size

| Segment | Webflow | Wix | 
|---|---|---|
| **Small-Business** | 70.1% | 80.0% | 
| **Mid-Market** | 22.9% | 14.9% | 
| **Enterprise** | 7.0% | 5.1% | 

### By Industry

#### Webflow

- **Design:** 18.1%
- **Marketing and Advertising:** 13.4%
- **Computer Software:** 11.8%
- **Information Technology and Services:** 10.6%
- **Financial Services:** 4.4%
- **Graphic Design:** 3.8%
- **Internet:** 3.1%
- **Health, Wellness and Fitness:** 2.3%
- **Hospitality:** 1.7%
- **Non-Profit Organization Management:** 1.6%
- **Other:** 29.2%

#### Wix

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.9%
- **Design:** 3.6%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 3.2%
- **Retail:** 3.0%
- **Entertainment:** 2.6%
- **Graphic Design:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 52.5%

---
## Alternatives

### Alternatives to Webflow

- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (811 reviews)
- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2711 reviews)
- [Contentful](https://www.g2.com/products/contentful/reviews) — 4.3/5 stars (326 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (141 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (416 reviews)
- [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews) — 4.5/5 stars (2011 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (811 reviews)
- [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (573 reviews)
- [Umbraco](https://www.g2.com/products/umbraco/reviews) — 4.5/5 stars (969 reviews)

### Alternatives to Wix

- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2711 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (811 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (811 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (416 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (141 reviews)
- [SiteGround](https://www.g2.com/products/siteground/reviews) — 4.2/5 stars (293 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1121 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48046 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14773 reviews)

---
## Top Discussions

### Webflow

- Title: [Is Webflow good for developers?](https://www.g2.com/discussions/is-webflow-good-for-developers) — 2 comments
  > **Top comment:** "Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit."
- Title: [What framework does Webflow use?](https://www.g2.com/discussions/what-framework-does-webflow-use) — 2 comments
  > **Top comment:** "Webflow uses its own proprietary framework"
- Title: [What is Webflow good for?](https://www.g2.com/discussions/what-is-webflow-good-for) — 2 comments
  > **Top comment:** "Building beautiful and professional websites."
- Title: [How do I get email notifications about purchases sent to my client and not to me?](https://www.g2.com/discussions/14474-how-do-i-get-email-notifications-about-purchases-sent-to-my-client-and-not-to-me) — 2 comments, 1 upvote
  > **Top comment:** "In Forms it works lie this: go to Project Settings > Forms > Form Notifications and change the email in the field "Send form submissions to" to your client's..."
- Title: [What is Webflow used for?](https://www.g2.com/discussions/what-is-webflow-used-for) — 1 comment
  > **Top comment:** "Webflow is a highly versatile web design tool that serves a broad range of web development needs, from creating single-page landing pages to developing..."

### Wix

- Title: [How do I add the ability for little games on my website?](https://www.g2.com/discussions/13696-how-do-i-add-the-ability-for-little-games-on-my-website) — 6 comments, 1 upvote
  > **Top comment:** "It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to..."
- Title: [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) — 3 comments, 2 upvotes
  > **Top comment:** "You can add a link to your LinkedIn account, under social media bar."
- Title: [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) — 2 comments
  > **Top comment:** "yes"
- Title: [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) — 2 comments, 2 upvotes
  > **Top comment:** "Yes he has it "
- Title: [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) — 1 comment
  > **Top comment:** "In fact, you don't need to know much. Thanks to Wix's new AI technology and integration, you can quickly produce solutions to all your demands by answering..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/webflow-vs-wix)