Compare Webflow and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (70.4% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
Free
$17.00 Per Month
Webflow
Star Rating
(978)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansWix
Star Rating
(1,861)4.2 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
$17.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wix excels in user-friendliness, with many users praising its intuitive interface. One user mentioned, "I love using Wix for creating beautiful, simple interactive websites," highlighting how easy it is to navigate and utilize the platform for various projects.
- Users say that Webflow offers a more advanced feature set for web developers, particularly with its AI site builder. A reviewer noted, "The Webflow AI site builder is really helpful because it generates a layout structure," which can save significant time during the design process.
- Reviewers mention that Wix provides excellent customer support, with many users expressing satisfaction with the assistance they receive. One user stated, "I love the customer service; it truly is the best," indicating that support is a strong point for Wix.
- According to verified reviews, Webflow's design capabilities are highly regarded, especially for those looking for customization. Users appreciate the straightforward interface, with one saying, "From day one, everyone on our team who needs to use Webflow has been able to pick it up quickly," showcasing its accessibility for teams.
- G2 reviewers highlight that Wix is particularly strong in managing bookings and updates, making it a great choice for small businesses. A user shared, "Managing bookings and updating availability feels smoother once everything is set up," which is crucial for service-oriented businesses.
- Users report that while both platforms have their strengths, Webflow's learning curve can be steeper for beginners. However, those who invest the time find it rewarding, as one user noted, "The interface feels intuitive, so you can learn as you go," suggesting that Webflow is well-suited for those willing to dive deeper into web design.
Pricing
Entry-Level Pricing
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Wix
Light
$17.00
Per Month
Get the basics
- Intuitive drag and drop editor
- AI creation tools
- Free domain for 1 year
Free Trial
Webflow
No trial information availableWix
Free Trial is available
Ratings
Meets Requirements
8.6
785
8.6
1,560
Ease of Use
8.1
828
8.9
1,569
Ease of Setup
8.4
538
8.9
659
Ease of Admin
8.7
372
8.7
595
Quality of Support
8.5
695
8.0
1,286
Has the product been a good partner in doing business?
8.9
354
8.4
551
Product Direction (% positive)
8.8
762
8.2
1,528
Features by Category
Content
8.6
310
|
Verified
Not enough data
7.8
316
|
Verified
Not enough data
7.4
217
Not enough data
7.4
289
Not enough data
7.5
207
Not enough data
7.6
272
|
Verified
Not enough data
7.8
305
|
Verified
Not enough data
7.3
285
|
Verified
Not enough data
8.1
297
|
Verified
Not enough data
Design
7.9
286
|
Verified
Not enough data
8.4
298
|
Verified
Not enough data
8.7
299
|
Verified
Not enough data
9.1
312
|
Verified
Not enough data
Platform
8.8
290
Not enough data
8.5
304
|
Verified
Not enough data
8.5
296
|
Verified
Not enough data
7.8
295
|
Verified
Not enough data
7.9
277
|
Verified
Not enough data
7.6
260
Not enough data
6.8
253
Not enough data
7.7
275
|
Verified
Not enough data
Agentic AI - Web Content Management
5.6
45
Not enough data
Feature Not Available
Not enough data
Analytics
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Not enough data
Content Management
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Not enough data
Design & Development
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Not enough data
Agentic AI - Digital Experience Platforms
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Not enough data
Translation Support
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Not enough data
Visitor Customization
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
Generative AI
6.2
21
Not enough data
Feature Not Available
Not enough data
Page Customization
8.3
243
9.2
97
8.0
241
9.0
97
8.6
243
8.6
90
8.2
241
8.8
93
Page Optimization
6.9
208
Feature Not Available
8.9
245
8.8
95
7.1
224
8.9
90
8.1
239
8.6
92
Integrations
6.2
205
8.8
83
6.8
210
8.9
84
8.4
224
9.2
93
Generative AI
6.4
169
8.3
29
Agentic AI - Landing Page Builders
6.0
45
7.3
5
Notifications
Not enough data
9.6
9
Not enough data
9.6
9
Not enough data
9.6
9
Settings
Not enough data
9.4
8
Not enough data
9.1
9
Not enough data
8.9
9
Personalization
Not enough data
9.1
9
Not enough data
9.4
8
Integrations
Not enough data
9.2
8
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
8.8
7
Not enough data
9.2
8
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
6
Not enough data
9.0
5
Not enough data
9.2
6
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.2
44
Not enough data
6.9
45
Not enough data
8.0
48
Not enough data
Experimental Design
8.6
46
Not enough data
8.8
47
Not enough data
8.7
45
Not enough data
Analytics
7.5
48
Not enough data
6.2
40
Not enough data
Agentic AI - A/B Testing
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
Headless Commerce
Not enough data
8.4
40
Not enough data
8.0
40
Not enough data
8.3
38
Not enough data
8.5
48
Not enough data
8.5
41
Generative AI
Not enough data
8.5
22
Not enough data
8.2
21
Agentic AI - E-Commerce Platforms
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.7
5
Merchandising/Marketing
Not enough data
8.8
56
Not enough data
8.7
57
Not enough data
8.6
58
Not enough data
8.4
53
Not enough data
8.3
52
Not enough data
8.6
52
Not enough data
7.8
54
Product Catalog
Not enough data
9.0
56
Not enough data
8.9
54
Not enough data
8.7
54
Not enough data
8.4
45
Order Process
Not enough data
8.8
54
Not enough data
8.6
53
Not enough data
8.6
51
Not enough data
8.9
57
Not enough data
8.8
51
Not enough data
8.5
49
Not enough data
8.6
51
Not enough data
8.6
46
Multi-Channel Support
Not enough data
8.5
45
Not enough data
8.5
54
Not enough data
8.7
50
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.2
44
Not enough data
8.6
48
Platform
Not enough data
8.4
47
Not enough data
8.5
54
Not enough data
8.7
53
Not enough data
8.7
52
Not enough data
8.6
52
Not enough data
8.8
52
Not enough data
8.8
46
Not enough data
9.0
50
Not enough data
8.5
43
Not enough data
8.4
42
Not enough data
8.8
48
Not enough data
8.9
52
Platform Basics
8.1
284
8.8
89
8.5
288
8.8
83
8.4
296
8.2
80
8.2
285
8.5
79
Platform Additional Functionalities
7.7
265
8.5
70
7.5
259
8.5
78
7.5
269
8.5
75
Agentic AI - Web Design
Feature Not Available
8.1
18
Feature Not Available
7.6
16
Feature Not Available
7.6
16
Feature Not Available
6.9
15
Feature Not Available
7.3
15
Performance - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Convenience and automation - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support and service - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced management and features - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Not enough data
Customizations
8.1
326
8.7
1157
8.3
349
9.0
1161
8.5
343
7.8
916
8.5
325
8.5
1056
Growth
8.1
338
7.8
942
6.8
315
7.8
967
7.0
307
7.8
917
5.8
289
7.8
760
8.4
329
8.5
920
Content
6.6
290
8.2
848
8.5
345
8.4
1011
8.0
317
8.5
859
5.4
253
7.9
197
Support
8.2
314
8.4
244
Categories
Categories
Shared Categories
Webflow and Wix are categorized as Landing Page Builders, Website Builder, and Web Design
Unique Categories
Webflow is categorized as Personalization, Digital Experience Platforms (DXP), A/B Testing, Web Content Management, Managed Hosting, and Website Translation Tools
Wix is categorized as Online Appointment Scheduling, E-Commerce Platforms, Cloud Web Hosting, and Domain Registrars
Reviews
Reviewers' Company Size
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Design
18.1%
Marketing and Advertising
13.6%
Computer Software
12.0%
Information Technology and Services
10.6%
Financial Services
4.5%
Other
41.3%
Marketing and Advertising
14.6%
Computer Software
6.7%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.4%
Other
65.8%
Discussions
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
How do I add the ability for little games on my website?
6 Comments
JK
It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to...Read more
Can l link wix to linkedin
3 Comments
EM
You can add a link to your LinkedIn account, under social media bar.Read more
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