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Compare Webflow and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (70.2% of reviews)
Small-Business (79.8% of reviews)
Entry-Level Pricing
Free
Free
Webflow
Star Rating
(966)4.4 out of 5
Market Segments
Small-Business (70.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansWix
Star Rating
(1,817)4.2 out of 5
Market Segments
Small-Business (79.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wix excels in user-friendliness, making it a top choice for beginners. Users appreciate its intuitive interface, stating, "I love Wix because it allowed me to build my first website without needing any coding background."
- According to verified reviews, Webflow stands out for its advanced capabilities, particularly in ecommerce. Users highlight its ability to create dynamic pages at scale, with one reviewer noting, "Webflow distinguishes itself with its scalability and collaborative capabilities."
- Users say that Wix offers a smoother setup experience, with many praising its straightforward menus and helpful support team. One user mentioned, "I find Wix easy to use with functions that are not hard to figure out."
- Reviewers mention that Webflow's WYSIWYG editor is a significant advantage, often preferred over other platforms like WordPress. This feature allows for greater design flexibility, which users find beneficial for managing complex content.
- G2 reviewers highlight that while Wix has a larger market presence, Webflow's focus on professional and scalable solutions makes it a strong contender for businesses looking to grow. Users appreciate the custom content structure that Webflow provides for managing dynamic content.
- According to recent user feedback, Wix's drag-and-drop functionality is a major plus, with users enjoying the ease of building responsive websites. In contrast, some Webflow users find the learning curve steeper, which can be a barrier for those new to web design.
Pricing
Entry-Level Pricing
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Wix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Webflow
No trial information availableWix
No trial information availableRatings
Meets Requirements
8.6
777
8.6
1,540
Ease of Use
8.1
819
8.9
1,549
Ease of Setup
8.4
529
8.9
641
Ease of Admin
8.7
369
8.7
584
Quality of Support
8.5
689
8.0
1,267
Has the product been a good partner in doing business?
8.9
351
8.4
539
Product Direction (% positive)
8.8
754
8.2
1,508
Features by Category
Content
8.6
307
|
Verified
Not enough data
7.8
314
|
Verified
Not enough data
7.4
216
Not enough data
7.3
287
Not enough data
7.5
206
Not enough data
7.6
271
|
Verified
Not enough data
7.8
303
|
Verified
Not enough data
7.3
284
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
Design
7.9
285
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.7
297
|
Verified
Not enough data
9.1
309
|
Verified
Not enough data
Platform
8.8
290
Not enough data
8.5
302
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
7.8
293
|
Verified
Not enough data
7.9
275
|
Verified
Not enough data
7.6
257
Not enough data
6.9
252
Not enough data
7.7
272
|
Verified
Not enough data
Agentic AI - Web Content Management
5.6
45
Not enough data
Feature Not Available
Not enough data
Analytics
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Not enough data
Content Management
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Not enough data
Design & Development
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Not enough data
Agentic AI - Digital Experience Platforms
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Not enough data
Translation Support
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Not enough data
Visitor Customization
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
Generative AI
6.2
21
Not enough data
Feature Not Available
Not enough data
Page Customization
8.3
242
9.2
94
8.0
240
8.9
95
8.6
242
8.6
89
8.3
240
8.8
91
Page Optimization
6.9
208
Feature Not Available
8.9
244
8.8
93
7.1
224
8.9
88
8.1
239
8.7
89
Integrations
6.2
205
8.8
82
6.8
210
9.0
83
8.4
224
9.2
91
Generative AI
6.4
169
8.5
27
Agentic AI - Landing Page Builders
6.0
45
Not enough data
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.1
43
Not enough data
6.9
45
Not enough data
7.9
47
Not enough data
Experimental Design
8.6
46
Not enough data
8.8
47
Not enough data
8.7
45
Not enough data
Analytics
7.5
48
Not enough data
6.2
40
Not enough data
Agentic AI - A/B Testing
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
Headless Commerce
Not enough data
8.4
39
Not enough data
8.1
39
Not enough data
8.4
37
Not enough data
8.5
46
Not enough data
8.6
40
Generative AI
Not enough data
8.6
21
Not enough data
8.3
20
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
Not enough data
8.8
55
Not enough data
8.7
55
Not enough data
8.6
56
Not enough data
8.4
52
Not enough data
8.3
50
Not enough data
8.7
50
Not enough data
7.9
51
Product Catalog
Not enough data
9.0
54
Not enough data
8.9
52
Not enough data
8.7
52
Not enough data
8.5
44
Order Process
Not enough data
8.8
52
Not enough data
8.7
52
Not enough data
8.6
50
Not enough data
9.0
54
Not enough data
8.9
50
Not enough data
8.5
48
Not enough data
8.6
49
Not enough data
8.6
45
Multi-Channel Support
Not enough data
8.5
44
Not enough data
8.6
52
Not enough data
8.7
49
Not enough data
8.6
51
Not enough data
8.5
48
Not enough data
8.2
43
Not enough data
8.7
47
Platform
Not enough data
8.4
46
Not enough data
8.5
51
Not enough data
8.8
51
Not enough data
8.8
51
Not enough data
8.7
51
Not enough data
8.8
50
Not enough data
8.9
45
Not enough data
9.0
49
Not enough data
8.6
42
Not enough data
8.4
41
Not enough data
8.9
47
Not enough data
8.9
50
Platform Basics
8.0
280
8.8
87
8.5
285
8.8
82
8.4
291
8.2
79
8.2
283
8.5
78
Platform Additional Functionalities
7.7
261
8.5
69
7.5
257
8.5
77
7.5
269
8.5
74
Agentic AI - Web Design
Feature Not Available
8.1
17
Feature Not Available
7.6
15
Feature Not Available
7.6
15
Feature Not Available
6.9
14
Feature Not Available
7.5
14
Agentic AI - Personalization
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Not enough data
Customizations
8.1
323
8.7
1148
8.3
345
9.0
1152
8.5
342
7.8
913
8.5
324
8.5
1049
Growth
8.1
338
7.8
935
6.8
315
7.7
960
7.0
307
7.8
911
5.8
289
7.8
754
8.4
326
8.5
911
Content
6.6
290
8.2
841
8.5
344
8.4
1002
8.0
317
8.5
855
5.4
253
8.0
192
Support
8.2
314
8.5
236
Categories
Categories
Shared Categories
Webflow and Wix are categorized as Landing Page Builders, Website Builder, and Web Design
Unique Categories
Webflow is categorized as Personalization, Digital Experience Platforms (DXP), A/B Testing, Web Content Management, Managed Hosting, and Website Translation Tools
Wix is categorized as E-Commerce Platforms and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Design
18.1%
Marketing and Advertising
13.6%
Computer Software
11.8%
Information Technology and Services
10.7%
Financial Services
4.5%
Other
41.3%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.3%
Other
65.7%
Discussions
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
What framework does Webflow use?
2 Comments
MG
Webflow has it's own unique framework that leverages it's own breakpoints, CSS grid, flexbox, etc. At the end of the day, the code generated is just clean...Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
How do I add the ability for little games on my website?
6 Comments
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
2 Comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
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