Link copied to clipboard # Webflow vs Wix Comparison - What are their main differences? Share [ Export ](/compare/webflow/wix/export.csv) WebflowWix[+ Add Product](#) Pricing **Webflow** **Free** · Starter **Wix** Free Trial **Free** · Free **Pricing Insights** from reviews Time to Implement **Webflow** 2 months Based on 137 responses **Wix** 1 monthFaster Based on 80 responses Return on Investment **Webflow** 7 months4 months sooner Based on 128 responses **Wix** 11 months Based on 67 responses Perceived Cost **Webflow** $$$$$ **Wix** $$$$$ Average Discount **Webflow** 7% **Wix** 12%5% more ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow") ![Wix](https://images.g2crowd.com/uploads/product/hd_favicon/3d30316055622183097712f28d011a7c/wix.svg "Wix") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Webflow** [ Ease of Use (278) ](https://www.g2.com/products/webflow/reviews?filters%5Bsentiment_snippet%5D=1597717&qs=pros-and-cons#reviews)[ Design Flexibility (180) ](https://www.g2.com/products/webflow/reviews?filters%5Bsentiment_snippet%5D=1598398&qs=pros-and-cons#reviews)[ Learning Curve (109) ](https://www.g2.com/products/webflow/reviews?filters%5Bsentiment_snippet%5D=1598756&qs=pros-and-cons#reviews)[ Limited Features (105) ](https://www.g2.com/products/webflow/reviews?filters%5Bsentiment_snippet%5D=1596275&qs=pros-and-cons#reviews) **Wix** [ Ease of Use (99) ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559953&qs=pros-and-cons#reviews)[ Customer Support (50) ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1563371&qs=pros-and-cons#reviews)[ Expensive (28) ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1559911&qs=pros-and-cons#reviews)[ Limited Customization (28) ](https://www.g2.com/products/wix/reviews?filters%5Bsentiment_snippet%5D=1561002&qs=pros-and-cons#reviews) Integrations **Webflow** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e8b7928d2e1cefffe2f9fb20febf2898/algolia.png "Product Avatar Image") Algolia ](https://www.g2.com/products/algolia/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8a3619d14e0e78e0d9150be69dca67da/crowdin.png "Product Avatar Image") Crowdin ](https://www.g2.com/products/crowdin/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50ca1db5b850a506c8f2523f4ecb638e/factors-ai.png "Product Avatar Image") Factors.AI ](https://www.g2.com/products/factors-ai/reviews)[ View all ](https://www.g2.com/products/webflow/integrations) **Wix** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-lambda.jpg "Product Avatar Image") AWS Lambda ](https://www.g2.com/products/aws-lambda/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_38f0f5a25fcf7152e668f3d2fb33f797/base44.jpg "Product Avatar Image") Base44 ](https://www.g2.com/products/base44/reviews)[ View all ](https://www.g2.com/products/wix/integrations) Screenshots **Webflow** No screenshot available **Wix** ![Wix screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1681552/Wix-Harmony.png) **Ratings** from reviews Meets Requirements **Webflow** 8.6 8.6795 **Wix** 8.6 8.61,589 Ease of Use **Webflow** 8.1 8.1839 **Wix** 8.9 8.91,603 Ease of Setup **Webflow** 8.4 8.4549 **Wix** 8.9 8.9696 Ease of Admin **Webflow** 8.7 8.7372 **Wix** 8.7 8.7621 Quality of Support **Webflow** 8.5 8.5702 **Wix** 8.0 8.01,313 Has the product been a good partner in doing business? **Webflow** 8.9 8.9354 **Wix** 8.4 8.4576 Product Direction (% positive) **Webflow** 8.8 8.8772 **Wix** 8.2 8.21,548 **Features** ratings from reviews Landing Page Builders 7.5 262 8.7 107 Web Design 8.0 327 8.2 104 Website Builder 7.6 369 8.2 1,297 Website Translation Tools 7.0 37 Not enough data Personalization 5.8 14 Not enough data Digital Experience Platforms (DXP) 7.6 30 Not enough data A/B Testing 7.6 50 Not enough data Web Content Management 7.9 334 Not enough data E-Commerce Platforms Not enough data 8.3 69 Online Appointment Scheduling Not enough data 9.2 11 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 70.2% Mid-Market(51-1000 emp.) 22.8% Enterprise(\> 1000 emp.) 7.0% Small-Business(50 or fewer emp.) 70.2% Mid-Market(51-1000 emp.) 22.8% Enterprise(\> 1000 emp.) 7.0% Small-Business(50 or fewer emp.) 80.4% Mid-Market(51-1000 emp.) 14.7% Enterprise(\> 1000 emp.) 4.9% Small-Business(50 or fewer emp.) 80.4% Mid-Market(51-1000 emp.) 14.7% Enterprise(\> 1000 emp.) 4.9% **Reviewers' Industry** [![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow")](https://www.g2.com/products/webflow/reviews) Webflow Design 18.1% Marketing and Advertising 13.5% Computer Software 11.8% Information Technology and Services 10.6% Financial Services 4.3% Other 41.6% [![Wix](https://images.g2crowd.com/uploads/product/hd_favicon/3d30316055622183097712f28d011a7c/wix.svg "Wix")](https://www.g2.com/products/wix/reviews) Wix Marketing and Advertising 14.5% Computer Software 6.7% Information Technology and Services 5.8% Design 3.6% Health, Wellness and Fitness 3.5% Other 65.8% Alternatives **Webflow Alternatives** ![Duda](https://images.g2crowd.com/uploads/product/hd_favicon/b82787cf3bb6ef7f95c710b6b93d956f/duda.svg "Duda") [ Duda ](/products/duda/reviews) ![Instapage](https://images.g2crowd.com/uploads/product/hd_favicon/bcae0c6cb683c95a141c9f23875507b4/instapage.svg "Instapage") [ Instapage ](/products/instapage/reviews) ![WordPress.com](https://images.g2crowd.com/uploads/product/hd_favicon/c3b94984e5b556ae9c12f0d4ac92c075/wordpress-com.svg "WordPress.com") [ WordPress.com ](/products/wordpress-com/reviews) ![Contentful](https://images.g2crowd.com/uploads/product/hd_favicon/b9b1b51e8da0cd8fb03bab3e24b9a565/contentful.svg "Contentful") [ Contentful ](/products/contentful/reviews) **Wix Alternatives** ![WordPress.com](https://images.g2crowd.com/uploads/product/hd_favicon/c3b94984e5b556ae9c12f0d4ac92c075/wordpress-com.svg "WordPress.com") [ WordPress.com ](/products/wordpress-com/reviews) ![Hostinger](https://images.g2crowd.com/uploads/product/hd_favicon/b81bb1e11cf4347107f36c928d20df03/hostinger.svg "Hostinger") [ Hostinger ](/products/hostinger/reviews) ![Duda](https://images.g2crowd.com/uploads/product/hd_favicon/b82787cf3bb6ef7f95c710b6b93d956f/duda.svg "Duda") [ Duda ](/products/duda/reviews) ![Elementor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e4510c86e6af6dd56e0734c5cb444371/elementor%282%29.gif "Elementor") [ Elementor ](/products/elementor/reviews) ## Webflow vs Wix FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Wix vs Webflow? Webflow stands out for its design flexibility and higher reviewer satisfaction, while Wix is favored for ease of use and setup. | [Wix](https://www.g2.com/products/wix/reviews) | [Webflow](https://www.g2.com/products/webflow/reviews) | | --- | --- | | 4.2/5 (1889 reviews) | 4.4/5 (995 reviews) | | Small-Business | Small-Business | | 8.9 | 8.4 | | 8.0 | 8.5 | | Ease of Use (99 all-time mentions) | Design Flexibility (158 all-time mentions) | ### How do the pricing models of Wix and Webflow compare? Wix reviewers are less satisfied with pricing than Webflow reviewers, as reflected in their respective Price/Cost satisfaction scores. - **Wix:** In recent reviews, many cite Wix as expensive, with extra charges for features and a shift away from all-inclusive pricing. - **Webflow:** Reviewers describe Webflow as expensive but note its value for advanced design and customization capabilities. - **Switching reasons:** Reviewers mention switching from Wix due to rising costs and from Webflow due to high pricing and complex plan structures. ### What are the best alternatives to Wix and Webflow? The top 3 alternatives to Wix and Webflow are Duda, WordPress.com, and Squarespace. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Wix](https://www.g2.com/products/wix/reviews) | 4.2/5 (1889 reviews) | Small-Business | Expensive, extra charges for features | Ease of Use | | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5 (995 reviews) | Small-Business | Expensive, but valued for design flexibility | Design Flexibility | | [Duda](https://www.g2.com/products/duda/reviews) | 4.6/5 (790 reviews) | Small-Business | — | — | | [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) | 4.4/5 (2716 reviews) | Small-Business | — | — | ### Which Website Builder features should I prioritize when comparing Wix and Webflow? Buyers comparing Wix and Webflow should prioritize Templates, Design Flexibility, Integrations, Ease of Use, and Pricing. - **Templates:** Wix (26 all-time mentions), Webflow (template quality cited in recent reviews) - **Design Flexibility:** Wix (38 all-time mentions), Webflow (158 all-time mentions) - **Integrations:** Wix (Certifier, recent reviews), Webflow (Make: 367 all-time mentions, Figma: 34 all-time mentions, Memberstack: recent reviews) - **Ease of Use:** Wix (8.9), Webflow (8.1) - **Pricing:** Wix (Expensive: 28 all-time mentions), Webflow (Expensive: 82 all-time mentions) ### What are the pros and cons of Wix vs Webflow? Wix's headline strength is ease of use, while Webflow's is design flexibility. - **Wix strengths:** Ease of Use (99 all-time mentions), Customer Support (50), Customization (38), User-Friendly (37), Drag-and-Drop Functionality (27), Template Variety (26) - **Wix trade-offs:** Expensive (28), Limited Customization (28), mobile and desktop sites edited separately, support quality concerns in recent reviews - **Webflow strengths:** Design Flexibility (158), Features (170), Customization (127), No Coding (125), Intuitive (149), Speed (85) - **Webflow trade-offs:** Learning Curve (109), Limited Features (105), Expensive (82), advanced workflows require technical knowledge ### Is Wix or Webflow better for small businesses? Wix is the better fit for small businesses, supported by its largest segment and reviewer sentiment. - **Wix:** Small-Business is the largest segment, with reviewers consistently highlighting ease of use and fast setup for small business needs. - **Webflow:** Small-Business is also the largest segment, but reviewers note a steeper learning curve and more advanced features that may be less accessible for small teams. ### Which Website Builder platform has better integrations? Webflow is favored for integrations, with more reviewer-cited integration mentions and broader tool support. - **Wix:** Certifier is mentioned in recent reviews, but with limited all-time mentions. - **Webflow:** Make (367 all-time mentions), Figma (34 all-time mentions), Memberstack (recent reviews) are cited as key integrations. ### How do Wix and Webflow compare on customer support? Webflow scores higher on Quality of Support (8.5 vs 8.0), a material difference per the Delta Rule. - **Wix:** Reviewers describe mixed support experiences, with some citing helpful chat service and others reporting slow or unresponsive support and issues with refunds. - **Webflow:** Reviewers consistently praise knowledgeable and dedicated support, including custom troubleshooting and fast resolution of technical issues. ### Which is easier to implement, Wix or Webflow? Wix and Webflow score within 0.5 points on Ease of Setup (8.9 vs 8.4), indicating near parity, with Wix slightly ahead. - **Wix:** Reviewers highlight fast, intuitive setup, especially for non-technical users, with many citing the drag-and-drop editor and easy onboarding. - **Webflow:** Reviewers note a steeper initial learning curve but report that setup becomes straightforward after initial familiarization, especially for those with design experience. ### Which product has better Templates? Wix and Webflow both receive strong reviewer attention for Templates, with Wix leading in all-time mention counts. - **Wix:** Template Variety (26 all-time mentions), reviewers highlight the wide selection and ease of customization. - **Webflow:** Templates are praised in recent reviews for quality and professional design, with reviewers noting advanced customization options.