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Compare WebEngage and Zoho Campaigns 
At a Glance
Market Segments
Mid-Market (55.3% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Free
WebEngage
Star Rating
(729)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansZoho Campaigns
Star Rating
(1,014)4.3 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WebEngage excels in user engagement capabilities, particularly with its ability to unify user data across multiple channels. Users appreciate the straightforward segmentation and journey creation, which enhances campaign execution and visibility.
- Users say that Zoho Campaigns offers exceptional value for money, with many highlighting its simplicity and ease of use for email marketing. Reviewers find it particularly effective for managing contact lists and sending bulk emails without unnecessary complexity.
- According to verified reviews, WebEngage's recent AI enhancements have significantly improved its analytics and customer engagement features, making it a robust choice for businesses looking to leverage data-driven insights.
- Reviewers mention that Zoho Campaigns provides clear reporting and post-campaign data, which helps users track results effectively. This focus on essential features resonates well with small businesses that prioritize straightforward functionality.
- Users highlight that while WebEngage has strong customer support and integration capabilities, some find the platform's complexity a bit overwhelming, especially for smaller teams or those new to multi-channel marketing.
- G2 reviewers note that Zoho Campaigns shines in automation features, with users praising its ability to set up automated replies and bulk SMS functionalities, making it a practical choice for businesses looking to streamline their marketing efforts.
Pricing
Entry-Level Pricing
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
WebEngage
No trial information availableZoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.5
622
8.7
795
Ease of Use
8.8
626
8.5
800
Ease of Setup
8.3
396
8.5
507
Ease of Admin
8.7
264
8.6
481
Quality of Support
8.6
615
8.3
739
Has the product been a good partner in doing business?
8.8
264
8.6
470
Product Direction (% positive)
9.6
600
8.5
776
Features by Category
Email Marketing
Not enough data
8.4
613
|
Verified
Not enough data
8.5
644
|
Verified
Not enough data
8.6
570
|
Verified
Not enough data
8.5
635
|
Verified
Not enough data
8.7
627
|
Verified
Not enough data
8.3
615
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.3
280
Reporting & Analytics
Not enough data
8.3
431
|
Verified
Not enough data
8.7
585
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
7.9
15
Not enough data
7.7
15
Not enough data
7.7
15
Not enough data
8.1
15
Not enough data
7.9
15
Integration
Not enough data
8.7
401
|
Verified
Not enough data
8.4
302
|
Verified
Not enough data
8.4
298
|
Verified
Not enough data
8.7
212
|
Verified
Not enough data
8.7
200
|
Verified
Not enough data
8.4
150
|
Verified
Email Marketing
8.8
338
|
Verified
Not enough data
8.8
330
|
Verified
Not enough data
8.6
329
|
Verified
Not enough data
8.5
302
|
Verified
Not enough data
Online Marketing
8.0
258
Not enough data
8.3
308
|
Verified
Not enough data
8.6
309
|
Verified
Not enough data
8.3
308
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.3
296
|
Verified
Not enough data
8.4
294
|
Verified
Not enough data
8.7
324
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.6
300
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
Campaign Management
8.4
296
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
7.8
243
Not enough data
Feature Not Available
Not enough data
7.7
248
Not enough data
7.7
246
Not enough data
Reporting & Analytics
8.4
330
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
300
|
Verified
Not enough data
7.5
243
Not enough data
Platform
8.5
301
|
Verified
Not enough data
8.6
289
|
Verified
Not enough data
8.9
301
|
Verified
Not enough data
8.1
255
|
Verified
Not enough data
8.2
271
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.3
17
Not enough data
Integration
8.5
303
|
Verified
Not enough data
8.5
306
|
Verified
Not enough data
8.2
279
|
Verified
Not enough data
Administration
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Not enough data
Integrations
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Not enough data
Platform
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Not enough data
Visitor Behavior
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
Templates
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Not enough data
Personalization
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Not enough data
Multichannel
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
Administration
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
265
Not enough data
8.9
258
Not enough data
Analytics
8.5
270
Not enough data
8.3
255
Not enough data
Optimization
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Not enough data
Agentic AI - Push Notification
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Templates
Not enough data
8.3
204
|
Verified
Not enough data
7.7
179
|
Verified
Not enough data
8.1
187
|
Verified
Not enough data
7.9
78
Edit
Not enough data
8.0
196
|
Verified
Not enough data
8.2
100
Not enough data
8.3
188
|
Verified
Logistics
Not enough data
8.6
192
|
Verified
Not enough data
7.6
175
|
Verified
Not enough data
8.4
173
|
Verified
Not enough data
8.2
73
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
7.7
5
Not enough data
7.7
5
Text Messaging
8.8
222
|
Verified
9.1
13
Feature Not Available
Feature Not Available
8.6
210
|
Verified
9.1
13
7.9
178
8.3
12
8.5
211
|
Verified
7.6
12
7.4
161
Feature Not Available
8.9
202
|
Verified
9.2
12
8.8
199
|
Verified
Feature Not Available
SMS Platform
8.3
223
|
Verified
8.8
13
8.8
224
|
Verified
9.3
12
7.9
150
8.9
12
Feature Not Available
Feature Not Available
7.9
170
Feature Not Available
8.7
204
|
Verified
9.3
12
Agentic AI - SMS Marketing
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Data Sourcing
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Not enough data
Intelligence
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Not enough data
Platform Basics
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Not enough data
Agentic AI - Customer Journey Mapping
6.7
5
Not enough data
Platform Basics
8.6
272
|
Verified
Not enough data
8.9
273
|
Verified
Not enough data
Platform Data
8.7
280
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Not enough data
Agentic AI - Customer Journey Analytics
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Not enough data
Campaigns
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Not enough data
Engagement
8.3
110
Not enough data
Platform
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
214
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
233
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
231
|
Verified
Not enough data
8.5
237
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Not enough data
Agentic AI - Marketing Analytics
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
Categories
Categories
Shared Categories
WebEngage and Zoho Campaigns are categorized as SMS Marketing
Reviews
Reviewers' Company Size
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
58.7%
Information Technology and Services
12.0%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.6%
Other
63.6%
Alternatives
Discussions
Can we get a detailed day to day report of a journey?
2 Comments
GS
YESRead more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
GP
Hi Angelo,
It depends on your needs. Both CRM and Campigns can be the master database.
Scenario 1. If you receive leads on CRM. You can sync those...Read more
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