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At a Glance
Market Segments
Mid-Market (55.2% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Free Per Year
WebEngage
Star Rating
(725)4.5 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansWebtrends Optimize
Star Rating
(211)4.8 out of 5
Market Segments
Small-Business (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WebEngage excels in its Email Campaigns feature, with a score of 9.0, allowing for effective email marketing strategies. In contrast, Webtrends Optimize, while strong, has a slightly lower score of 9.0, indicating it may not offer the same level of customization and effectiveness in email marketing.
- Reviewers mention that Webtrends Optimize shines in Visitor Behavior Monitoring, scoring 9.6, which provides detailed insights into user interactions. WebEngage, with a score of 8.4, may not deliver the same depth of visitor behavior analytics, making it less effective for businesses focused on user engagement.
- G2 users highlight that Webtrends Optimize's Multivariate Testing capabilities are superior, scoring 9.5, which allows for more complex testing scenarios. WebEngage, with a score of 8.6, may not support as extensive testing options, potentially limiting optimization strategies.
- Users on G2 report that Webtrends Optimize offers a more robust Reporting and Analytics feature, scoring 9.1, which provides comprehensive insights into campaign performance. WebEngage, with a score of 8.5, may not provide the same level of detail, which could impact data-driven decision-making.
- Reviewers mention that WebEngage's Push Notifications feature scores an impressive 9.1, allowing for effective real-time engagement with users. In comparison, Webtrends Optimize's push notification capabilities are not as highly rated, indicating a potential area where WebEngage excels.
- Users say that Webtrends Optimize's Customization options are highly rated at 9.1, allowing for tailored user experiences. WebEngage, while also customizable, scores slightly lower at 8.6, suggesting that users may find more flexibility and personalization options with Webtrends Optimize.
Pricing
Entry-Level Pricing
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Webtrends Optimize
For growing websites (less than 10k sessions per month)
Free
Per Year
As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
WebEngage
No trial information availableWebtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.5
618
9.5
169
Ease of Use
8.8
622
9.0
169
Ease of Setup
8.3
392
9.0
111
Ease of Admin
8.7
262
9.4
88
Quality of Support
8.6
611
9.7
170
Has the product been a good partner in doing business?
8.8
262
9.8
87
Product Direction (% positive)
9.6
596
9.4
159
Features by Category
Email Marketing
8.8
336
|
Verified
Not enough data
8.8
329
|
Verified
Not enough data
8.6
328
|
Verified
Not enough data
8.5
302
|
Verified
Not enough data
Online Marketing
8.0
258
Not enough data
8.3
308
|
Verified
Not enough data
8.6
308
|
Verified
Not enough data
8.3
308
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.3
295
|
Verified
Not enough data
8.4
294
|
Verified
Not enough data
8.7
321
|
Verified
Not enough data
8.2
270
|
Verified
Not enough data
8.5
279
|
Verified
Not enough data
8.6
299
|
Verified
Not enough data
8.4
288
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
Campaign Management
8.4
295
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
7.8
243
Not enough data
Feature Not Available
Not enough data
7.7
248
Not enough data
7.7
246
Not enough data
Reporting & Analytics
8.4
330
|
Verified
Not enough data
8.4
321
|
Verified
Not enough data
8.0
307
|
Verified
Not enough data
8.0
300
|
Verified
Not enough data
7.5
243
Not enough data
Platform
8.5
299
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
8.9
300
|
Verified
Not enough data
8.1
255
|
Verified
Not enough data
8.2
271
|
Verified
Not enough data
8.6
288
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.3
17
Not enough data
Integration
8.5
302
|
Verified
Not enough data
8.5
304
|
Verified
Not enough data
8.2
277
|
Verified
Not enough data
Administration
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Not enough data
Integrations
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Not enough data
Platform
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Not enough data
Visitor Behavior
8.4
129
|
Verified
9.6
43
|
Verified
8.7
132
|
Verified
9.8
42
|
Verified
7.9
122
|
Verified
9.5
10
Templates
8.2
119
|
Verified
8.7
31
|
Verified
8.6
125
|
Verified
9.1
34
8.5
127
|
Verified
9.7
42
|
Verified
Personalization
8.3
127
|
Verified
9.6
37
|
Verified
8.2
131
|
Verified
9.6
41
|
Verified
8.6
129
|
Verified
9.4
34
|
Verified
Feature Not Available
9.0
7
8.5
125
|
Verified
9.7
39
|
Verified
8.3
119
|
Verified
9.6
36
|
Verified
8.7
123
|
Verified
9.9
45
|
Verified
8.8
128
|
Verified
9.7
40
|
Verified
Multichannel
8.6
124
9.8
41
|
Verified
8.7
125
|
Verified
Feature Not Available
8.5
126
|
Verified
9.6
40
|
Verified
Administration
8.9
126
|
Verified
9.1
37
|
Verified
8.5
128
|
Verified
9.7
43
|
Verified
8.7
127
|
Verified
9.4
40
|
Verified
8.6
127
|
Verified
9.4
37
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.7
256
Not enough data
9.0
258
Not enough data
8.8
259
Not enough data
8.8
264
Not enough data
8.9
258
Not enough data
Analytics
8.5
270
Not enough data
8.3
255
Not enough data
Optimization
8.6
233
Not enough data
8.9
260
Not enough data
8.3
238
Not enough data
8.4
231
Not enough data
Agentic AI - Push Notification
7.3
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Segmentation
Not enough data
10.0
29
Not enough data
9.6
27
Targeting
Not enough data
9.9
26
Not enough data
9.8
27
Triggered Content
Not enough data
9.9
24
Not enough data
Feature Not Available
Not enough data
10.0
23
Personalized Content
Not enough data
9.8
21
Not enough data
9.2
18
Not enough data
9.9
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
222
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
210
|
Verified
Not enough data
7.9
178
Not enough data
8.5
211
|
Verified
Not enough data
7.4
161
Not enough data
8.9
202
|
Verified
Not enough data
8.8
199
|
Verified
Not enough data
SMS Platform
8.3
223
|
Verified
Not enough data
8.8
224
|
Verified
Not enough data
7.9
150
Not enough data
Feature Not Available
Not enough data
7.9
170
Not enough data
8.7
204
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.5
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Data Sourcing
8.3
119
Not enough data
8.2
118
Not enough data
8.4
117
Not enough data
8.4
122
Not enough data
Intelligence
8.6
121
Not enough data
7.8
122
Not enough data
7.9
116
Not enough data
Platform Basics
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Not enough data
Agentic AI - Customer Journey Mapping
6.7
5
Not enough data
Platform Basics
8.5
270
|
Verified
Not enough data
8.9
271
|
Verified
Not enough data
Platform Data
8.7
279
|
Verified
Not enough data
8.4
263
|
Verified
Not enough data
8.7
275
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform Additional Functionality
8.8
271
|
Verified
Not enough data
8.7
270
|
Verified
Not enough data
8.4
265
Not enough data
Agentic AI - Customer Journey Analytics
7.8
10
Not enough data
6.8
10
Not enough data
8.0
10
Not enough data
7.7
10
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
8.4
66
Not enough data
7.3
58
Not enough data
7.7
68
Experimental Design
Not enough data
9.2
68
Not enough data
9.4
64
Not enough data
9.2
69
Analytics
Not enough data
8.8
71
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
5.7
5
Not enough data
7.5
6
Not enough data
6.4
6
Not enough data
5.3
5
WhatsApp Messaging - WhatsApp Marketing
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
121
Not enough data
8.9
130
|
Verified
Not enough data
8.2
114
Not enough data
8.4
118
Not enough data
Campaigns
8.3
111
|
Verified
Not enough data
9.1
129
|
Verified
Not enough data
8.9
119
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
120
Not enough data
8.8
123
Not enough data
Engagement
8.3
110
Not enough data
Platform
8.8
120
Not enough data
8.7
110
|
Verified
Not enough data
8.6
104
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
213
|
Verified
Not enough data
8.6
224
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Not enough data
Agentic AI - Marketing Analytics
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
Categories
Categories
Shared Categories
WebEngage and Webtrends Optimize are categorized as Personalization and E-Commerce Personalization
Unique Categories
Reviews
Reviewers' Company Size
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.6%
Leisure, Travel & Tourism
12.1%
Retail
11.7%
Marketing and Advertising
11.7%
Financial Services
5.3%
Computer Software
5.3%
Other
53.9%
Alternatives
Discussions
Can we get a detailed day to day report of a journey?
2 Comments
GS
YESRead more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
In the reporting, whats a unique view?
1 Comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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