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Compare Viant Technology and WideOrbit 
Featured Products
At a Glance
Market Segments
Mid-Market (40.2% of reviews)
Mid-Market (43.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Viant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologyWideOrbit
Star Rating
(51)4.1 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about WideOrbitViant Technology vs WideOrbit
When assessing the two solutions, reviewers found Viant Technology easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with WideOrbit.
- Reviewers felt that Viant Technology meets the needs of their business better than WideOrbit.
- When comparing quality of ongoing product support, reviewers felt that Viant Technology is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Viant Technology over WideOrbit.
Pricing
Entry-Level Pricing
Viant Technology
No pricing availableWideOrbit
No pricing availableFree Trial
Viant Technology
No trial information availableWideOrbit
No trial information availableRatings
Meets Requirements
8.1
249
8.0
45
Ease of Use
7.9
253
7.8
45
Ease of Setup
8.0
146
7.6
7
Ease of Admin
8.1
129
8.3
6
Quality of Support
9.0
243
8.3
42
Has the product been a good partner in doing business?
9.0
137
8.7
5
Product Direction (% positive)
8.3
243
6.4
42
Features by Category
Channel Functionality
8.3
160
7.4
13
Platform Interoperability
7.5
86
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
149
7.8
15
|
Verified
7.9
149
7.0
11
|
Verified
8.1
147
7.6
14
|
Verified
7.5
138
6.9
13
|
Verified
7.5
130
6.2
10
|
Verified
8.3
144
7.3
8
|
Verified
8.1
138
7.5
8
|
Verified
8.3
145
7.0
11
|
Verified
8.1
146
7.4
14
|
Verified
7.7
131
6.2
13
|
Verified
7.5
118
6.3
9
|
Verified
7.6
139
7.3
8
|
Verified
7.4
131
7.9
7
|
Verified
Targeting
8.5
150
6.8
11
|
Verified
8.2
137
6.5
9
|
Verified
8.4
145
6.9
9
|
Verified
8.1
136
7.3
8
|
Verified
Platform
7.4
117
6.2
13
|
Verified
7.8
138
7.9
23
|
Verified
8.2
141
Feature Not Available
8.0
144
7.3
26
|
Verified
8.0
124
7.4
11
|
Verified
7.6
129
7.8
24
|
Verified
7.8
129
7.8
25
|
Verified
7.5
104
7.4
18
|
Verified
7.3
122
7.5
17
|
Verified
Platform Interoperability
7.3
53
Not enough data
Mobile Functionality
8.3
101
6.0
8
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
149
7.8
15
|
Verified
7.9
149
7.0
11
|
Verified
8.1
147
7.6
14
|
Verified
7.5
138
6.9
13
|
Verified
7.5
130
6.2
10
|
Verified
8.3
144
7.3
8
|
Verified
8.1
138
7.5
8
|
Verified
8.3
145
7.0
11
|
Verified
8.1
146
7.4
14
|
Verified
7.7
131
6.2
13
|
Verified
7.5
118
6.3
9
|
Verified
7.6
139
7.3
8
|
Verified
7.4
131
7.9
7
|
Verified
Targeting
8.5
150
6.8
11
|
Verified
8.2
137
6.5
9
|
Verified
8.4
145
6.9
9
|
Verified
8.1
136
7.3
8
|
Verified
Mobile
7.9
89
6.0
5
7.6
139
7.3
8
|
Verified
7.4
131
7.9
7
|
Verified
Platform
7.4
117
6.2
13
|
Verified
7.8
138
7.9
23
|
Verified
8.2
141
Feature Not Available
8.0
144
7.3
26
|
Verified
8.0
124
7.4
11
|
Verified
7.6
129
7.8
24
|
Verified
7.8
129
7.8
25
|
Verified
7.5
104
7.4
18
|
Verified
7.3
122
7.5
17
|
Verified
Platform Interoperability
7.4
73
Not enough data
Video Functionality
8.4
132
7.0
10
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
149
7.8
15
|
Verified
7.9
149
7.0
11
|
Verified
8.1
147
7.6
14
|
Verified
7.5
138
6.9
13
|
Verified
7.5
130
6.2
10
|
Verified
8.3
144
7.3
8
|
Verified
8.1
138
7.5
8
|
Verified
8.3
145
7.0
11
|
Verified
8.1
146
7.4
14
|
Verified
7.7
131
6.2
13
|
Verified
7.5
118
6.3
9
|
Verified
7.6
139
7.3
8
|
Verified
7.4
131
7.9
7
|
Verified
Targeting
8.5
150
6.8
11
|
Verified
8.2
137
6.5
9
|
Verified
8.4
145
6.9
9
|
Verified
8.1
136
7.3
8
|
Verified
Platform
7.4
117
6.2
13
|
Verified
7.8
138
7.9
23
|
Verified
8.2
141
Feature Not Available
8.0
144
7.3
26
|
Verified
8.0
124
7.4
11
|
Verified
7.6
129
7.8
24
|
Verified
7.8
129
7.8
25
|
Verified
7.5
104
7.4
18
|
Verified
7.3
122
7.5
17
|
Verified
Demand Side Platforms
8.4
140
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
149
7.8
15
|
Verified
7.9
149
7.0
11
|
Verified
8.1
147
7.6
14
|
Verified
7.5
138
6.9
13
|
Verified
7.5
130
6.2
10
|
Verified
8.3
144
7.3
8
|
Verified
8.1
138
7.5
8
|
Verified
8.3
145
7.0
11
|
Verified
8.1
146
7.4
14
|
Verified
7.7
131
6.2
13
|
Verified
7.5
118
6.3
9
|
Verified
7.6
139
7.3
8
|
Verified
7.4
131
7.9
7
|
Verified
Targeting
8.5
150
6.8
11
|
Verified
8.2
137
6.5
9
|
Verified
8.4
145
6.9
9
|
Verified
8.1
136
7.3
8
|
Verified
Demand Side Platforms
7.7
156
Not enough data
7.3
160
Not enough data
8.1
164
Not enough data
Platform
7.4
117
6.2
13
|
Verified
7.8
138
7.9
23
|
Verified
8.2
141
Feature Not Available
8.0
144
7.3
26
|
Verified
8.0
124
7.4
11
|
Verified
7.6
129
7.8
24
|
Verified
7.8
129
7.8
25
|
Verified
7.5
104
7.4
18
|
Verified
7.3
122
7.5
17
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.6
18
Not enough data
8.6
18
Not enough data
8.2
18
Not enough data
8.2
19
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.4
19
Not enough data
8.3
18
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Viant Technology and WideOrbit are categorized as Demand Side Platform (DSP), Mobile Advertising, Display Advertising, Video Advertising, and Cross-Channel Advertising
Unique Categories
Viant Technology is categorized as Native Advertising and Connected TV (CTV) Advertising Platforms
WideOrbit is categorized as Supply Side Platform (SSP)
Reviews
Reviewers' Company Size
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WideOrbit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Food & Beverages
2.4%
Other
26.0%
Broadcast Media
51.0%
Marketing and Advertising
15.7%
Entertainment
7.8%
Telecommunications
5.9%
Sports
3.9%
Other
15.7%
Alternatives
Discussions
Is Adelphic a DSP?
3 Comments
SB
Hi,
I’m Biswas, and I help companies grow on G2, Capterra, Trustpilot, Clutch & SaaS through verified, high-quality reviews. I’ve successfully completed...Read more
Viant Technology has no more discussions with answers
WideOrbit has no discussions with answers
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