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Compare UTM.io and YOURLS 
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At a Glance
Market Segments
Small-Business (66.7% of reviews)
Mid-Market (46.2% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
Free Per Year
No pricing available
UTM.io
Star Rating
(12)4.8 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Per Year
Browse all 4 pricing plansYOURLS
Star Rating
(14)4.6 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about YOURLSSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that YOURLS excels in providing "Branded Shortlinks" with a high satisfaction score of 9.3, allowing businesses to create custom links that enhance brand visibility. In contrast, UTM.io also offers branded links but does not highlight this feature as prominently in user reviews.
- Reviewers mention that YOURLS has a strong performance in "Link Analytics," scoring 9.3, which helps users track the effectiveness of their links. UTM.io, while also providing analytics, has a slightly lower score of 8.7, indicating that users may find YOURLS' analytics more comprehensive.
- G2 users highlight that YOURLS has a more user-friendly experience with an "Ease of Use" score of 9.2, making it easier for users to navigate and utilize its features. Conversely, UTM.io's score of 8.7 suggests that some users may face challenges in its usability.
- Users on G2 report that YOURLS has a lower score of 7.3 for "Historical Shortlink Tracking," indicating that while it offers this feature, it may not be as robust as UTM.io, which is designed specifically for tracking UTM parameters and may provide better historical insights.
- Reviewers mention that UTM.io shines in "Real-Time Reporting," with a focus on providing immediate insights into campaign performance, which is crucial for marketers. YOURLS does not emphasize this feature as strongly, which may be a drawback for users needing instant data.
- Users say that the "Quality of Support" for UTM.io is rated higher at 8.3 compared to YOURLS' 7.6, suggesting that UTM.io may offer more responsive and helpful customer service, which can be a significant factor for businesses relying on timely assistance.
Pricing
Entry-Level Pricing
UTM.io
Free
Free
Per Year
Free forever. A powerful alternative for spreadsheets. Say goodbye to clunky spreadsheets and hello to the efficient effort!
- Please see pricing on our website for full details.
YOURLS
No pricing availableFree Trial
UTM.io
Free Trial is available
YOURLS
No trial information availableRatings
Meets Requirements
9.1
9
9.0
12
Ease of Use
8.7
9
9.2
12
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
8.3
7
7.6
11
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
10.0
8
7.9
11
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Unified Threat Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Agentic AI - Digital Sales Room
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Penetration Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
UTM.io and YOURLS are categorized as URL Shortener
Unique Categories
UTM.io is categorized as Unified Threat Management (UTM), Digital Analytics, Tag Management Systems, and QR Code Generator
YOURLS has no unique categories
Reviews
Reviewers' Company Size
UTM.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
YOURLS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
33.3%
Marketing and Advertising
16.7%
Professional Training & Coaching
8.3%
Internet
8.3%
Health, Wellness and Fitness
8.3%
Other
25.0%
Computer Software
23.1%
Real Estate
15.4%
Internet
15.4%
Religious Institutions
7.7%
Non-Profit Organization Management
7.7%
Other
30.8%
Discussions
What is a UTM tool?
1 Comment
Official Response from UTM.io
A UTM tool is a software or online service that allows marketers to easily create, manage, and track UTM codes for their marketing campaigns. These tools...Read more
How do I generate a UTM code?
1 Comment
Official Response from UTM.io
Generating a UTM code involves adding UTM parameters to your destination URL. Here are the steps to create a UTM code:
1. Go to a UTM generator tool...Read more
What is UTM in Google?
1 Comment
Official Response from UTM.io
UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign...Read more
YOURLS has no discussions with answers
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