Compare UserTesting and Zappi 
At a Glance
Market Segments
Enterprise (41.8% of reviews)
Enterprise (46.2% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
UserTesting
Star Rating
(787)4.4 out of 5
Market Segments
Enterprise (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Browse all 2 pricing plansZappi
Star Rating
(15)4.6 out of 5
Market Segments
Enterprise (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ZappiUserTesting vs Zappi
- Reviewers felt that Zappi meets the needs of their business better than UserTesting.
- When comparing quality of ongoing product support, reviewers felt that UserTesting is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zappi over UserTesting.
Pricing
Entry-Level Pricing
UserTesting
Team-based Unlimited
Contact Us
Per Year
With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
Zappi
No pricing availableFree Trial
UserTesting
Free Trial is available
Zappi
Free Trial is available
Ratings
Meets Requirements
8.6
600
8.8
13
Ease of Use
8.4
631
9.0
13
Ease of Setup
8.6
297
Not enough data
Ease of Admin
8.7
231
Not enough data
Quality of Support
9.0
523
8.7
13
Has the product been a good partner in doing business?
8.8
226
Not enough data
Product Direction (% positive)
8.1
590
9.1
13
Features by Category
User Response Methods
7.5
317
|
Verified
Not enough data
8.7
374
|
Verified
Not enough data
8.7
296
|
Verified
Not enough data
7.1
182
|
Verified
Not enough data
8.2
352
|
Verified
Not enough data
Participant Selection
7.4
126
Not enough data
5.5
81
Not enough data
6.9
107
Not enough data
8.2
374
|
Verified
Not enough data
Insights
7.7
345
|
Verified
Not enough data
7.7
312
|
Verified
Not enough data
7.4
313
|
Verified
Not enough data
Generative AI
6.6
84
Not enough data
Feedback Source
8.0
114
Not enough data
8.4
131
Not enough data
8.4
131
Not enough data
7.7
83
Not enough data
8.3
155
Not enough data
Feedback Management
7.7
144
Not enough data
7.7
159
Not enough data
8.2
177
Not enough data
8.2
162
Not enough data
Insights
Feature Not Available
Not enough data
7.3
162
Not enough data
7.7
173
Not enough data
Agentic AI - Demo Automation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Analytics
6.8
20
Not enough data
6.7
19
Not enough data
6.8
18
Not enough data
Feature Not Available
Not enough data
Customization
6.9
18
Not enough data
6.2
17
Not enough data
6.2
18
Not enough data
5.8
17
Not enough data
Generative AI
Feature Not Available
Not enough data
7.3
19
Not enough data
Agentic AI - Experience Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
6.1
22
Feature Not Available
7.9
24
Not enough data
6.5
22
Not enough data
6.5
24
Not enough data
Survey Customization
6.0
25
Not enough data
5.8
24
Not enough data
6.5
24
Not enough data
4.9
23
Not enough data
Survey Insights
6.3
24
Not enough data
Feature Not Available
Not enough data
7.1
24
Not enough data
6.8
24
Not enough data
Agentic AI - Survey
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Brand Signals
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Brand Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.7
5
Not enough data
6.4
6
Not enough data
Survey Management
9.0
35
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.6
107
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Process Management
8.0
102
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
82
|
Verified
Not enough data
Feature Not Available
Not enough data
System Management
8.8
89
|
Verified
Not enough data
9.2
15
|
Verified
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
UserTesting and Zappi are categorized as Survey and Consumer Insights Platforms
Unique Categories
UserTesting is categorized as Consumer Video Feedback, User Research, Enterprise Feedback Management, and Experience Management
Zappi is categorized as Brand Intelligence and Market Intelligence
Reviews
Reviewers' Company Size
UserTesting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zappi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
10.3%
Computer Software
9.7%
Information Technology and Services
8.8%
Retail
6.5%
Consumer Goods
3.9%
Other
60.8%
Food & Beverages
15.4%
Computer Software
15.4%
Telecommunications
7.7%
Retail
7.7%
Restaurants
7.7%
Other
46.2%
Alternatives
Discussions
Will you consider building out videos and demos for specific prospective users?
2 Comments
SG
The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. Read more
Can you send me documentation on how iterative product design feedback is better served with 5 inter
1 Comment
LB
Depends on whether you are looking for usability issues or quantitative results (i.e., benchmarking). Both are of value.Read more
Best Practices
1 Comment
LB
I agree and we've also had this as a barrier that we have not been able to solve. Wish it would use software that they normally use.Read more
Zappi has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
