# UserGuiding vs Whatfix Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Whatfix excels in providing comprehensive support, with users highlighting the effectiveness of their training videos and the active engagement of the support team. This focus on user assistance helps ensure that customers feel supported throughout their journey.
- **Users say** that UserGuiding stands out for its intuitive onboarding experience, allowing new users to familiarize themselves with the interface at their own pace. This flexibility, combined with live training options, enhances the overall onboarding process and user satisfaction.
- **Reviewers mention** that Whatfix's pop-up guidance for new users is particularly helpful, offering detailed instructions that make navigating new features easier. This feature is praised for its clarity and effectiveness in reducing the learning curve.
- **According to verified reviews** , UserGuiding is recognized for its ability to streamline communication about product updates, which was previously a challenge for many users. The product updates pages have been noted as a significant improvement, making it easier to keep users informed.
- **G2 reviewers highlight** that while Whatfix has a strong presence in the enterprise market, it may not cater as effectively to small businesses compared to UserGuiding, which is favored by a larger percentage of small business users. This difference in focus can impact the overall user experience based on company size.
- **Users report** that both platforms offer reliable customer support, but UserGuiding's ease of setup is frequently mentioned as a major advantage, making it simpler for users to get started quickly. This ease of implementation can be a deciding factor for teams looking to adopt a new tool without extensive delays.



| | UserGuiding | Whatfix | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 765 | 530 | 
| **Largest Market Segment** | Small-Business (56.6% of reviews) | Enterprise (45.5% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### UserGuiding

Pros:
- Ease of Use (177 reviews)
- Customer Support (95 reviews)

Cons:
- Limited Customization (41 reviews)
- Learning Curve (21 reviews)

### Whatfix

Pros:
- Ease of Use (75 reviews)
- Customer Support (58 reviews)

Cons:
- Learning Curve (26 reviews)
- Time-Consuming (18 reviews)

---
## Ratings Comparison
| Rating | UserGuiding | Whatfix | 
|---|---|---|
  | **Meets Requirements** | 8.9 (669 reviews) | 8.8 (356 reviews) | 
  | **Ease of Use** | 9.1 (689 reviews) | 8.6 (427 reviews) | 
  | **Ease of Setup** | 8.9 (623 reviews) | 8.3 (376 reviews) | 
  | **Ease of Admin** | 9.1 (410 reviews) | 8.5 (284 reviews) | 
  | **Quality of Support** | 9.5 (644 reviews) | 9.7 (356 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (399 reviews) | 9.5 (283 reviews) | 
  | **Product Direction (% positive)** | 9.6 (671 reviews) | 9.7 (337 reviews) | 

---
## Pricing

### UserGuiding

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: 14-day free trial, no credit-card needed!

Key Features:
- All Professional Plan Features are included in the Free Trial

[Browse all 4 editions](https://www.g2.com/products/userguiding/pricing)

#### Free Trial

Yes

### Whatfix

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | 8.5/10 | 445 |
| **Whatfix** | 8.3/10 | 237 |

#### User Analysis

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Survey Implementation** | 9.0 (401 reviews) | 8.0 (156 reviews) | 
| **Data Analysis** | 8.5 (405 reviews) | 8.0 (172 reviews) | 

#### User Support

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **User Segmentation** | 8.7 (406 reviews) | 8.2 (165 reviews) | 
| **Multi-Language Support** | 8.4 (367 reviews) | 8.0 (143 reviews) | 
| **Behavior-responsive Messaging** | 8.4 (383 reviews) | 8.0 (143 reviews) | 

#### Walkthrough Type

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.6 (383 reviews) | 8.5 (165 reviews) | 
| **Text Bubble Walkthroughs** | 9.1 (411 reviews) | 9.0 (194 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Integration** | 8.5 (99 reviews) | 8.4 (41 reviews) | 
| **Communications** | 8.8 (108 reviews) | 8.7 (53 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Analytics** | 8.1 (99 reviews) | 8.2 (43 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Customer self-service** | 8.6 (100 reviews) | 8.6 (50 reviews) | 
| **In-app guidance** | 8.6 (106 reviews) | 8.8 (61 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Adaptive Learning** | 7.4 (85 reviews) | 7.1 (28 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **Whatfix** | 7.7/10 | 57 |

#### Product Analytics

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.1 (51 reviews) | 
| **User-Level Analytics** | Not enough data | 8.1 (52 reviews) | 
| **Segmentation** | Not enough data | 7.8 (48 reviews) | 
| **Funnels** | Not enough data | 7.6 (46 reviews) | 
| **Alerts** | Not enough data | 7.5 (46 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.2 (41 reviews) | 
| **User Scoring** | Not enough data | 7.0 (36 reviews) | 
| **Integrations** | Not enough data | 7.4 (43 reviews) | 

#### Agentic AI - Product Analytics

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (5 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | 7.8/10 | 381 |
| **Whatfix** | 7.7/10 | 181 |

#### Generative AI

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **AI Text Summarization** | 6.8 (137 reviews) | 7.6 (51 reviews) | 

#### Self-Service Experience

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Knowledge Base** | 8.9 (372 reviews) | 8.9 (149 reviews) | 
| **Searchable Articles** | 8.8 (367 reviews) | 8.8 (142 reviews) | 
| **Community Forums** | 7.6 (339 reviews) | 8.2 (95 reviews) | 
| **Mobile Optimization** | Feature Not Available | 7.0 (68 reviews) | 
| **Personalization** | 8.6 (356 reviews) | 8.2 (85 reviews) | 

#### Self-Service Platform

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Branding** | 8.8 (364 reviews) | 8.6 (92 reviews) | 
| **Automation** | 8.5 (207 reviews) | 8.1 (89 reviews) | 
| **Artificial Intelligence** | 7.2 (189 reviews) | 7.6 (78 reviews) | 
| **Integrations** | 8.4 (352 reviews) | 8.0 (89 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | UserGuiding | Whatfix | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (49 reviews) | 7.1 (13 reviews) | 
| **Multi-step Planning** | 7.6 (48 reviews) | 7.3 (13 reviews) | 
| **Cross-system Integration** | 7.6 (46 reviews) | 6.8 (13 reviews) | 
| **Adaptive Learning** | 7.5 (48 reviews) | 7.1 (14 reviews) | 
| **Natural Language Interaction** | 7.2 (47 reviews) | 6.8 (12 reviews) | 
| **Proactive Assistance** | 7.1 (47 reviews) | 7.7 (13 reviews) | 
| **Decision Making** | 7.4 (47 reviews) | 7.1 (13 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service)


**Unique to Whatfix (1):** [Product Analytics Software](https://www.g2.com/categories/product-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | UserGuiding | Whatfix | 
|---|---|---|
| **Small-Business** | 56.6% | 17.5% | 
| **Mid-Market** | 37.1% | 37.0% | 
| **Enterprise** | 6.4% | 45.5% | 

### By Industry

#### UserGuiding

- **Computer Software:** 38.2%
- **Information Technology and Services:** 16.6%
- **Marketing and Advertising:** 4.9%
- **Accounting:** 3.8%
- **Financial Services:** 3.8%
- **Education Management:** 3.1%
- **Human Resources:** 1.5%
- **Hospital & Health Care:** 1.5%
- **Legal Services:** 1.4%
- **Construction:** 1.4%
- **Other:** 23.9%

#### Whatfix

- **Computer Software:** 15.3%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 3.8%
- **Insurance:** 3.6%
- **Banking:** 3.2%
- **Pharmaceuticals:** 3.2%
- **Automotive:** 3.0%
- **Hospital & Health Care:** 2.8%
- **Telecommunications:** 2.8%
- **Staffing and Recruiting:** 2.6%
- **Other:** 45.8%

---
## Alternatives

### Alternatives to UserGuiding

- [Userflow](https://www.g2.com/products/userflow/reviews) — 4.8/5 stars (115 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (564 reviews)
- [Product Fruits](https://www.g2.com/products/product-fruits/reviews) — 4.7/5 stars (232 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (988 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (356 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1596 reviews)

### Alternatives to Whatfix

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (988 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (564 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [Userlane](https://www.g2.com/products/userlane/reviews) — 4.7/5 stars (81 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (356 reviews)
- [EdCast MyGuide](https://www.g2.com/products/edcast-myguide/reviews) — 4.9/5 stars (22 reviews)
- [Spekit](https://www.g2.com/products/spekit/reviews) — 4.6/5 stars (301 reviews)

---
## Top Discussions

### UserGuiding

- Title: [RTL support](https://www.g2.com/discussions/34724-rtl-support) — 2 comments, 1 upvote
  > **Top comment:** "Hi Medhat! UserGuiding supports RTL text by means of theme customization. You can read more about it here:..."
- Title: [What is UserGuiding used for?](https://www.g2.com/discussions/what-is-userguiding-used-for) — 1 comment
  > **Top comment:** "User Onboarding, Product Tours, Interactive Guides, Feature Announcements, and User Education."
- Title: [Are there adoption tools for products that change often?](https://www.g2.com/discussions/are-there-adoption-tools-for-products-that-change-often) — 1 comment, 1 upvote
  > **Top comment:** "For those who understand and can code use CSS elements to tag your location and steps instead of mouse selection this will keep the guides intact firmly."

### Whatfix

- Title: [What does Whatfix do?](https://www.g2.com/discussions/what-does-whatfix-do) — 3 comments
  > **Top comment:** "What fix provides in-app help guidance, tool tips, etc and minimal analytics for (user funnel, etc) with an added ability to export guides as pdfs or videos..."
- Title: [At what rate is Whatfix growing year on year?](https://www.g2.com/discussions/at-what-rate-is-whatfix-growing-year-on-year) — 1 comment, 1 upvote
  > **Top comment:** "I don't have a number, but having a keen interest in this category I can tell you this... the digital adoption platform (DAP) market has been experiencing..."
- Title: [Which of the following is a widget of Whatfix?](https://www.g2.com/discussions/which-of-the-following-is-a-widget-of-whatfix) — 1 comment, 1 upvote
  > **Top comment:** "Whatfix is a Digital Adoption Platform. The platform has several products and features. 
Product Analytics is a product where a customer can see user..."
- Title: [Which one of them is a direct competitor of Whatfix?](https://www.g2.com/discussions/which-one-of-them-is-a-direct-competitor-of-whatfix) — 1 comment, 1 upvote
  > **Top comment:** "Digital Adoption Platforms are a category of their own. Because of the unique features and capabilities, it is hard to compare them to other types of..."
- Title: [What is the best way to showcase videos using the platform?](https://www.g2.com/discussions/23999-what-is-the-best-way-to-showcase-videos-using-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Hi Christopher

I have added a video to the self-help tab.

You can do this if you have created the video and have it saved.  I use Vimeo.   Once you..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/userguiding-vs-whatfix)