# UserGuiding, WalkMe vs Apty Comparison

| | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 765 | 563 | 147 | 
| **Largest Market Segment** | Small-Business (56.6% of reviews) | Enterprise (60.2% of reviews) | Mid-Market (39.9% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | No pricing available | 

---
## Top Pros & Cons

### UserGuiding

Pros:
- Ease of Use (177 reviews)
- Customer Support (95 reviews)

Cons:
- Limited Customization (41 reviews)
- Learning Curve (21 reviews)

### WalkMe

Pros:
- Ease of Use (84 reviews)
- Helpful (54 reviews)

Cons:
- Learning Curve (34 reviews)
- Complexity (24 reviews)

### Apty

Pros:
- Ease of Use (1 reviews)
- Easy Implementation (1 reviews)

Cons:
- Compatibility Issues (1 reviews)
- Software Glitches (1 reviews)

---
## Ratings Comparison
| Rating | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (669 reviews) | 8.8 (484 reviews) | 9.2 (111 reviews) | 
  | **Ease of Use** | 9.1 (689 reviews) | 8.4 (494 reviews) | 9.1 (112 reviews) | 
  | **Ease of Setup** | 8.9 (623 reviews) | 8.1 (403 reviews) | 9.0 (89 reviews) | 
  | **Ease of Admin** | 9.1 (410 reviews) | 8.3 (364 reviews) | 9.0 (84 reviews) | 
  | **Quality of Support** | 9.5 (644 reviews) | 8.8 (478 reviews) | 9.6 (110 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (399 reviews) | 8.9 (361 reviews) | 9.5 (84 reviews) | 
  | **Product Direction (% positive)** | 9.6 (671 reviews) | 9.0 (469 reviews) | 9.5 (97 reviews) | 

---
## Pricing

### UserGuiding

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: 14-day free trial, no credit-card needed!

Key Features:
- All Professional Plan Features are included in the Free Trial

[Browse all 4 editions](https://www.g2.com/products/userguiding/pricing)

#### Free Trial

Yes

### WalkMe

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Apty

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 8.1/10 | 22 |
| **Apty** | N/A | N/A |

#### User Identification

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Demographics** | Not enough data | 7.4 (17 reviews) | Not enough data | 
| **User Segmentation** | Not enough data | 8.5 (19 reviews) | Not enough data | 
| **Geolocation** | Not enough data | 8.0 (14 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (18 reviews) | Not enough data | 
| **Real-Time Insights** | Not enough data | 8.2 (19 reviews) | Not enough data | 
| **Attribution** | Not enough data | 8.0 (16 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **User Path Tracking** | Not enough data | 7.8 (18 reviews) | Not enough data | 
| **User Activity History** | Not enough data | 8.1 (18 reviews) | Not enough data | 

#### Metrics

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 8.1 (17 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.1 (18 reviews) | Not enough data | 
| **Return** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.1 (17 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | 8.5/10 | 445 |
| **WalkMe** | 8.4/10 | 361 |
| **Apty** | 8.6/10 | 70 |

#### User Analysis

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Survey Implementation** | 9.0 (401 reviews) | 7.9 (288 reviews) | 8.6 (52 reviews) | 
| **Data Analysis** | 8.5 (405 reviews) | 8.1 (320 reviews) | 8.9 (57 reviews) | 

#### User Support

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **User Segmentation** | 8.7 (406 reviews) | 8.6 (314 reviews) | 8.9 (57 reviews) | 
| **Multi-Language Support** | 8.4 (367 reviews) | 7.7 (250 reviews) | 8.6 (46 reviews) | 
| **Behavior-responsive Messaging** | 8.4 (383 reviews) | 8.0 (260 reviews) | 8.5 (48 reviews) | 

#### Walkthrough Type

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | 8.6 (383 reviews) | 8.0 (267 reviews) | 8.8 (53 reviews) | 
| **Text Bubble Walkthroughs** | 9.1 (411 reviews) | 9.0 (319 reviews) | 9.2 (58 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Integration** | 8.5 (99 reviews) | 8.3 (53 reviews) | 8.3 (5 reviews) | 
| **Communications** | 8.8 (108 reviews) | 9.2 (61 reviews) | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Analytics** | 8.1 (99 reviews) | 8.6 (53 reviews) | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Customer self-service** | 8.6 (100 reviews) | 9.0 (51 reviews) | 8.0 (5 reviews) | 
| **In-app guidance** | 8.6 (106 reviews) | 9.4 (66 reviews) | 8.3 (5 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Adaptive Learning** | 7.4 (85 reviews) | 6.9 (33 reviews) | Not enough data | 

### ServiceNow Store Apps

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 9.9/10 | 8 |
| **Apty** | N/A | N/A |

#### ServiceNow Apps

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **ServiceNow Integration** | Not enough data | 10.0 (7 reviews) | Not enough data | 
| **Value** | Not enough data | 9.8 (7 reviews) | Not enough data | 

#### Agentic AI - ServiceNow Store Apps

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | 7.8/10 | 381 |
| **WalkMe** | 8.0/10 | 225 |
| **Apty** | 8.4/10 | 35 |

#### Generative AI

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **AI Text Summarization** | 6.8 (137 reviews) | 7.6 (98 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Knowledge Base** | 8.9 (372 reviews) | 8.4 (203 reviews) | 9.1 (29 reviews) | 
| **Searchable Articles** | 8.8 (367 reviews) | 8.3 (201 reviews) | 8.9 (27 reviews) | 
| **Community Forums** | 7.6 (339 reviews) | 8.2 (194 reviews) | 8.6 (23 reviews) | 
| **Mobile Optimization** | Feature Not Available | 6.7 (138 reviews) | 8.0 (9 reviews) | 
| **Personalization** | 8.6 (356 reviews) | 8.1 (172 reviews) | 8.2 (13 reviews) | 

#### Self-Service Platform

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Branding** | 8.8 (364 reviews) | 8.3 (174 reviews) | 8.8 (14 reviews) | 
| **Automation** | 8.5 (207 reviews) | 8.2 (179 reviews) | 7.6 (13 reviews) | 
| **Artificial Intelligence** | 7.2 (189 reviews) | 7.1 (138 reviews) | 7.4 (11 reviews) | 
| **Integrations** | 8.4 (352 reviews) | 7.6 (158 reviews) | 8.8 (12 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (49 reviews) | 8.3 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (48 reviews) | 8.6 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (46 reviews) | 8.3 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (48 reviews) | 8.3 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (47 reviews) | 8.3 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (47 reviews) | 7.6 (12 reviews) | Not enough data | 
| **Decision Making** | 7.4 (47 reviews) | 8.2 (12 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 8.2/10 | 19 |
| **Apty** | N/A | N/A |

#### Metrics

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.4 (18 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 8.1 (17 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.1 (18 reviews) | Not enough data | 
| **Return** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.1 (17 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 8.2/10 | 26 |
| **Apty** | N/A | N/A |

#### Variation Testing

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 7.9 (16 reviews) | Not enough data | 
| **WYSIWYG Editor** | Not enough data | 8.3 (20 reviews) | Not enough data | 
| **Conversion Goal** | Not enough data | 8.1 (18 reviews) | Not enough data | 
| **Percentage of Traffic** | Not enough data | 7.9 (21 reviews) | Not enough data | 
| **Confidence Level** | Not enough data | 8.1 (21 reviews) | Not enough data | 
| **Multivariant Testing** | Not enough data | 8.5 (17 reviews) | Not enough data | 

#### Reporting

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Segmentation** | Not enough data | 8.1 (23 reviews) | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.2 (24 reviews) | Not enough data | 

#### Personalization

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | 8.4 (22 reviews) | Not enough data | 
| **Custom Targeting** | Not enough data | 8.1 (21 reviews) | Not enough data | 
| **Data Segmentation** | Not enough data | 8.1 (19 reviews) | Not enough data | 

#### Administration

| Feature | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (18 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.1 (19 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.2 (24 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.6 (24 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service)


**Unique to WalkMe (3):** [ServiceNow Marketplace Apps](https://www.g2.com/categories/servicenow-store-apps), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)



---
## Reviewer Demographics

### By Company Size

| Segment | UserGuiding | WalkMe | Apty | 
|---|---|---|---|
| **Small-Business** | 56.6% | 12.3% | 22.5% | 
| **Mid-Market** | 37.1% | 27.5% | 39.9% | 
| **Enterprise** | 6.4% | 60.2% | 37.7% | 

### By Industry

#### UserGuiding

- **Computer Software:** 38.2%
- **Information Technology and Services:** 16.6%
- **Marketing and Advertising:** 4.9%
- **Accounting:** 3.8%
- **Financial Services:** 3.8%
- **Education Management:** 3.1%
- **Human Resources:** 1.5%
- **Hospital & Health Care:** 1.5%
- **Legal Services:** 1.4%
- **Construction:** 1.4%
- **Other:** 23.9%

#### WalkMe

- **Computer Software:** 11.3%
- **Financial Services:** 8.0%
- **Information Technology and Services:** 8.0%
- **Hospital & Health Care:** 5.4%
- **Insurance:** 4.5%
- **Telecommunications:** 3.7%
- **Banking:** 3.3%
- **Consulting:** 2.8%
- **Pharmaceuticals:** 2.4%
- **Consumer Goods:** 2.2%
- **Other:** 48.3%

#### Apty

- **Information Technology and Services:** 42.8%
- **Computer Software:** 10.1%
- **Construction:** 4.3%
- **Financial Services:** 2.9%
- **Real Estate:** 2.9%
- **Consulting:** 2.2%
- **Telecommunications:** 2.2%
- **Oil & Energy:** 2.2%
- **Marketing and Advertising:** 2.2%
- **Commercial Real Estate:** 1.4%
- **Other:** 26.8%

---
## Alternatives

### Alternatives to UserGuiding

- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (529 reviews)
- [Userflow](https://www.g2.com/products/userflow/reviews) — 4.8/5 stars (115 reviews)
- [Product Fruits](https://www.g2.com/products/product-fruits/reviews) — 4.7/5 stars (232 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (987 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (355 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1595 reviews)
- [Tango](https://www.g2.com/products/tango-tango/reviews) — 4.7/5 stars (502 reviews)

### Alternatives to WalkMe

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (529 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (355 reviews)
- [Userlane](https://www.g2.com/products/userlane/reviews) — 4.7/5 stars (81 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (987 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [EdCast MyGuide](https://www.g2.com/products/edcast-myguide/reviews) — 4.9/5 stars (22 reviews)

### Alternatives to Apty

- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (529 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (987 reviews)
- [Userlane](https://www.g2.com/products/userlane/reviews) — 4.7/5 stars (81 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (355 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1595 reviews)
- [Spekit](https://www.g2.com/products/spekit/reviews) — 4.7/5 stars (301 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2468 reviews)

---
## Top Discussions

### UserGuiding

- Title: [RTL support](https://www.g2.com/discussions/34724-rtl-support) — 2 comments, 1 upvote
  > **Top comment:** "Hi Medhat! UserGuiding supports RTL text by means of theme customization. You can read more about it here:..."
- Title: [What is UserGuiding used for?](https://www.g2.com/discussions/what-is-userguiding-used-for) — 1 comment
  > **Top comment:** "User Onboarding, Product Tours, Interactive Guides, Feature Announcements, and User Education."
- Title: [Are there adoption tools for products that change often?](https://www.g2.com/discussions/are-there-adoption-tools-for-products-that-change-often) — 1 comment, 1 upvote
  > **Top comment:** "For those who understand and can code use CSS elements to tag your location and steps instead of mouse selection this will keep the guides intact firmly."

### WalkMe

- Title: [What is the one greatest solution you have used WalkMe for?](https://www.g2.com/discussions/what-is-the-one-greatest-solution-you-have-used-walkme-for) — 3 comments, 2 upvotes
  > **Top comment:** "Our first solution using WalkMe as our Digital Adoption Platform (DAP) provided guidance, insights, engagement, and automation in one seamless package for a..."

### Apty

- Title: [We have our own internal application.  Will Apty work on it?](https://www.g2.com/discussions/we-have-our-own-internal-application-will-apty-work-on-it) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Apty can support almost all applications you access through a web browser.  

Contact us to schedule a  Free Demo Today! Our Team will be more than happy..."
- Title: [Does Apty Support multiple applications?  Is there flexibility to link between applications?](https://www.g2.com/discussions/does-apty-support-multiple-applications-is-there-flexibility-to-link-between-applications) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes!   Apty supports cross-application linking – meaning a user can start a workflow in one application and complete the task in another. 

For example, if..."
- Title: [Can your product send emails](https://www.g2.com/discussions/26645-can-your-product-send-emails) — 1 comment, 1 upvote
  > **Top comment:** "Hi Helen, 

Thanks for reaching out. We understand that in-app engagement can be low and disruptive and our customers work the same in the following..."
- Title: [Does Apty Support Mobile Apps?](https://www.g2.com/discussions/does-apty-support-mobile-apps) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes!    Apty can integrate with most mobile applications. Some features may work differently depending on the application. Schedule your Free Demo Today to..."
- Title: [Is there any way through which I can go back to the Previous Step??](https://www.g2.com/discussions/15131-is-there-any-way-through-which-i-can-go-back-to-the-previous-step) — 1 comment, 1 upvote
  > **Top comment:** "Hi Abhinav,

You can use ALT+P to take a workflow one step backwards. However, please note that this does not work 100% of the time as the underlying..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/userguiding-vs-walkme-vs-apty)