# UserGuiding vs WalkMe Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WalkMe excels in providing **intuitive in-app guidance** , which has significantly reduced training time and increased user confidence. Users appreciate how quickly they can implement solutions, stating that they can go from idea to production in just days.
- **Users say** that UserGuiding shines in its **ease of setup** and user onboarding experience. Reviewers highlight how it allows new users to familiarize themselves with the interface at their own pace, making the onboarding process smoother and more effective.
- **According to verified reviews** , WalkMe has a strong reputation for **quality support** , with users noting that the platform has been a reliable partner in their digital adoption strategies. This support is crucial for organizations looking to navigate complex implementations.
- **Reviewers mention** that UserGuiding's ability to communicate product updates effectively has transformed their user engagement. The product updates pages are particularly praised for making it easier to keep users informed, which enhances overall user satisfaction.
- **G2 reviewers highlight** that while WalkMe is favored by larger enterprises, UserGuiding is more popular among small businesses, indicating that UserGuiding may be better suited for companies looking for a solution tailored to smaller teams and budgets.
- **Users report** that both platforms offer valuable features, but UserGuiding's **customer feedback collection** tools are noted for their simplicity and effectiveness, making it easier for businesses to gather insights and improve their offerings.



| | UserGuiding | WalkMe | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 764 | 560 | 
| **Largest Market Segment** | Small-Business (56.6% of reviews) | Enterprise (60.1% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### UserGuiding

Pros:
- Ease of Use (177 reviews)
- Customer Support (95 reviews)

Cons:
- Limited Customization (41 reviews)
- Learning Curve (21 reviews)

### WalkMe

Pros:
- Ease of Use (84 reviews)
- Helpful (54 reviews)

Cons:
- Learning Curve (34 reviews)
- Complexity (24 reviews)

---
## Ratings Comparison
| Rating | UserGuiding | WalkMe | 
|---|---|---|
  | **Meets Requirements** | 8.9 (669 reviews) | 8.7 (481 reviews) | 
  | **Ease of Use** | 9.1 (689 reviews) | 8.4 (491 reviews) | 
  | **Ease of Setup** | 8.9 (623 reviews) | 8.1 (400 reviews) | 
  | **Ease of Admin** | 9.1 (410 reviews) | 8.3 (364 reviews) | 
  | **Quality of Support** | 9.5 (644 reviews) | 8.8 (475 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (399 reviews) | 8.9 (361 reviews) | 
  | **Product Direction (% positive)** | 9.6 (671 reviews) | 9.0 (466 reviews) | 

---
## Pricing

### UserGuiding

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: 14-day free trial, no credit-card needed!

Key Features:
- All Professional Plan Features are included in the Free Trial

[Browse all 4 editions](https://www.g2.com/products/userguiding/pricing)

#### Free Trial

Yes

### WalkMe

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 8.1/10 | 22 |

#### User Identification

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Demographics** | Not enough data | 7.4 (17 reviews) | 
| **User Segmentation** | Not enough data | 8.5 (19 reviews) | 
| **Geolocation** | Not enough data | 8.0 (14 reviews) | 

#### Tracking & Reporting

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (18 reviews) | 
| **Real-Time Insights** | Not enough data | 8.2 (19 reviews) | 
| **Attribution** | Not enough data | 8.0 (16 reviews) | 
| **Dashboard** | Not enough data | 8.3 (20 reviews) | 
| **User Path Tracking** | Not enough data | 7.8 (18 reviews) | 
| **User Activity History** | Not enough data | 8.1 (18 reviews) | 

#### Metrics

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Engagement** | Not enough data | 8.4 (18 reviews) | 
| **Exit Tracking** | Not enough data | 8.1 (17 reviews) | 
| **Retention** | Not enough data | 8.1 (18 reviews) | 
| **Return** | Not enough data | 8.2 (16 reviews) | 
| **Conversions** | Not enough data | 8.1 (17 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | 8.5/10 | 445 |
| **WalkMe** | 8.3/10 | 358 |

#### User Analysis

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Survey Implementation** | 9.0 (401 reviews) | 7.9 (288 reviews) | 
| **Data Analysis** | 8.5 (405 reviews) | 8.1 (320 reviews) | 

#### User Support

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **User Segmentation** | 8.7 (406 reviews) | 8.6 (313 reviews) | 
| **Multi-Language Support** | 8.4 (367 reviews) | 7.7 (250 reviews) | 
| **Behavior-responsive Messaging** | 8.4 (383 reviews) | 8.0 (259 reviews) | 

#### Walkthrough Type

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.6 (383 reviews) | 8.0 (267 reviews) | 
| **Text Bubble Walkthroughs** | 9.1 (411 reviews) | 9.0 (319 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Integration** | 8.5 (99 reviews) | 8.2 (51 reviews) | 
| **Communications** | 8.8 (108 reviews) | 9.1 (58 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Analytics** | 8.1 (99 reviews) | 8.6 (52 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Customer self-service** | 8.6 (100 reviews) | 9.0 (51 reviews) | 
| **In-app guidance** | 8.6 (106 reviews) | 9.4 (63 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Adaptive Learning** | 7.4 (85 reviews) | 6.9 (33 reviews) | 

### ServiceNow Store Apps

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 9.9/10 | 8 |

#### ServiceNow Apps

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **ServiceNow Integration** | Not enough data | 10.0 (7 reviews) | 
| **Value** | Not enough data | 9.8 (7 reviews) | 

#### Agentic AI - ServiceNow Store Apps

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | 7.8/10 | 381 |
| **WalkMe** | 8.0/10 | 225 |

#### Generative AI

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **AI Text Summarization** | 6.8 (137 reviews) | 7.6 (98 reviews) | 

#### Self-Service Experience

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Knowledge Base** | 8.9 (372 reviews) | 8.4 (203 reviews) | 
| **Searchable Articles** | 8.8 (367 reviews) | 8.3 (201 reviews) | 
| **Community Forums** | 7.6 (339 reviews) | 8.2 (194 reviews) | 
| **Mobile Optimization** | Feature Not Available | 6.7 (138 reviews) | 
| **Personalization** | 8.6 (356 reviews) | 8.1 (172 reviews) | 

#### Self-Service Platform

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Branding** | 8.8 (364 reviews) | 8.3 (174 reviews) | 
| **Automation** | 8.5 (207 reviews) | 8.2 (179 reviews) | 
| **Artificial Intelligence** | 7.2 (189 reviews) | 7.1 (138 reviews) | 
| **Integrations** | 8.4 (352 reviews) | 7.6 (158 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (49 reviews) | 8.3 (11 reviews) | 
| **Multi-step Planning** | 7.6 (48 reviews) | 8.6 (12 reviews) | 
| **Cross-system Integration** | 7.6 (46 reviews) | 8.3 (12 reviews) | 
| **Adaptive Learning** | 7.5 (48 reviews) | 8.3 (11 reviews) | 
| **Natural Language Interaction** | 7.2 (47 reviews) | 8.3 (12 reviews) | 
| **Proactive Assistance** | 7.1 (47 reviews) | 7.6 (12 reviews) | 
| **Decision Making** | 7.4 (47 reviews) | 8.2 (12 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 8.2/10 | 19 |

#### Metrics

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Engagement** | Not enough data | 8.4 (18 reviews) | 
| **Exit Tracking** | Not enough data | 8.1 (17 reviews) | 
| **Retention** | Not enough data | 8.1 (18 reviews) | 
| **Return** | Not enough data | 8.2 (16 reviews) | 
| **Conversions** | Not enough data | 8.1 (17 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **UserGuiding** | N/A | N/A |
| **WalkMe** | 8.2/10 | 26 |

#### Variation Testing

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.9 (16 reviews) | 
| **WYSIWYG Editor** | Not enough data | 8.3 (20 reviews) | 
| **Conversion Goal** | Not enough data | 8.1 (18 reviews) | 
| **Percentage of Traffic** | Not enough data | 7.9 (21 reviews) | 
| **Confidence Level** | Not enough data | 8.1 (21 reviews) | 
| **Multivariant Testing** | Not enough data | 8.5 (17 reviews) | 

#### Reporting

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Segmentation** | Not enough data | 8.1 (23 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.2 (24 reviews) | 

#### Personalization

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **Standard Targeting** | Not enough data | 8.4 (22 reviews) | 
| **Custom Targeting** | Not enough data | 8.1 (21 reviews) | 
| **Data Segmentation** | Not enough data | 8.1 (19 reviews) | 

#### Administration

| Feature | UserGuiding | WalkMe | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (18 reviews) | 
| **QA Testing** | Not enough data | 8.1 (19 reviews) | 
| **Performance and Reliability** | Not enough data | 8.2 (24 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (24 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service)


**Unique to WalkMe (3):** [ServiceNow Marketplace Apps](https://www.g2.com/categories/servicenow-store-apps), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | UserGuiding | WalkMe | 
|---|---|---|
| **Small-Business** | 56.6% | 12.4% | 
| **Mid-Market** | 37.0% | 27.5% | 
| **Enterprise** | 6.4% | 60.1% | 

### By Industry

#### UserGuiding

- **Computer Software:** 38.2%
- **Information Technology and Services:** 16.6%
- **Marketing and Advertising:** 4.9%
- **Accounting:** 3.8%
- **Financial Services:** 3.8%
- **Education Management:** 3.1%
- **Human Resources:** 1.5%
- **Hospital & Health Care:** 1.5%
- **Legal Services:** 1.4%
- **Construction:** 1.4%
- **Other:** 23.9%

#### WalkMe

- **Computer Software:** 11.4%
- **Financial Services:** 8.0%
- **Information Technology and Services:** 8.0%
- **Hospital & Health Care:** 5.4%
- **Insurance:** 4.3%
- **Telecommunications:** 3.7%
- **Banking:** 3.4%
- **Pharmaceuticals:** 2.4%
- **Consulting:** 2.4%
- **Consumer Goods:** 2.2%
- **Other:** 48.6%

---
## Alternatives

### Alternatives to UserGuiding

- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (529 reviews)
- [Userflow](https://www.g2.com/products/userflow/reviews) — 4.8/5 stars (115 reviews)
- [Product Fruits](https://www.g2.com/products/product-fruits/reviews) — 4.7/5 stars (228 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (985 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (354 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1591 reviews)

### Alternatives to WalkMe

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1790 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (529 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (354 reviews)
- [Userlane](https://www.g2.com/products/userlane/reviews) — 4.7/5 stars (81 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (985 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)

---
## Top Discussions

### UserGuiding

- Title: [RTL support](https://www.g2.com/discussions/34724-rtl-support) — 2 comments, 1 upvote
  > **Top comment:** "Hi Medhat! UserGuiding supports RTL text by means of theme customization. You can read more about it here:..."
- Title: [What is UserGuiding used for?](https://www.g2.com/discussions/what-is-userguiding-used-for) — 1 comment
  > **Top comment:** "User Onboarding, Product Tours, Interactive Guides, Feature Announcements, and User Education."
- Title: [Are there adoption tools for products that change often?](https://www.g2.com/discussions/are-there-adoption-tools-for-products-that-change-often) — 1 comment, 1 upvote
  > **Top comment:** "For those who understand and can code use CSS elements to tag your location and steps instead of mouse selection this will keep the guides intact firmly."

### WalkMe

- Title: [What is the one greatest solution you have used WalkMe for?](https://www.g2.com/discussions/what-is-the-one-greatest-solution-you-have-used-walkme-for) — 3 comments, 2 upvotes
  > **Top comment:** "Our first solution using WalkMe as our Digital Adoption Platform (DAP) provided guidance, insights, engagement, and automation in one seamless package for a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/userguiding-vs-walkme)