# Upwork, Thumbtack, Wonolo vs Toptal Comparison

| | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 3.4 out of 5 | 3.8 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 3,195 | 58 | 20 | 270 | 
| **Largest Market Segment** | Small-Business (95.5% of reviews) | Small-Business (77.6% of reviews) | Small-Business (75.0% of reviews) | Small-Business (85.6% of reviews) | 
| **Entry Level Price** | Free | No pricing available | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Upwork

Pros:
- Ease of Use (665 reviews)
- Job Opportunities (367 reviews)

Cons:
- Expensive (474 reviews)
- High Fees (454 reviews)

### Thumbtack

**Not enough data**

### Wonolo

**Not enough data**

### Toptal

Pros:
- Ease of Use (3 reviews)
- Job Opportunities (3 reviews)

Cons:
- Poor Communication (2 reviews)
- Financial Loss (1 reviews)

---
## Ratings Comparison
| Rating | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.8 (2383 reviews) | Not enough data | Not enough data | 9.2 (183 reviews) | 
  | **Ease of Use** | 8.9 (2434 reviews) | Not enough data | Not enough data | 9.5 (182 reviews) | 
  | **Ease of Setup** | 8.9 (1659 reviews) | Not enough data | Not enough data | 8.8 (70 reviews) | 
  | **Ease of Admin** | 8.8 (655 reviews) | Not enough data | Not enough data | 9.2 (65 reviews) | 
  | **Quality of Support** | 8.2 (2125 reviews) | Not enough data | Not enough data | 9.4 (179 reviews) | 
  | **Quality of Work** | Not enough data | 7.5 (27 reviews) | 7.2 (12 reviews) | Not enough data | 
  | **Responsiveness** | Not enough data | 8.0 (45 reviews) | 7.3 (13 reviews) | Not enough data | 
  | **Expertise of Team** | Not enough data | 7.3 (45 reviews) | 7.3 (13 reviews) | Not enough data | 
  | **Execution Ability** | Not enough data | 7.6 (45 reviews) | 7.6 (14 reviews) | Not enough data | 
  | **Communication Skills** | Not enough data | 7.4 (47 reviews) | 6.1 (14 reviews) | Not enough data | 
  | **Professionalism** | Not enough data | 7.8 (46 reviews) | 7.4 (15 reviews) | Not enough data | 
  | **Has the product been a good partner in doing business?** | 8.7 (663 reviews) | 7.3 (48 reviews) | 7.7 (14 reviews) | 9.4 (73 reviews) | 
  | **Product Direction (% positive)** | 7.3 (2257 reviews) | Not enough data | Not enough data | 8.2 (152 reviews) | 

---
## Pricing

### Upwork

#### Entry-Level Pricing

Plan: Basic

Price: Free

Description: Hire for occasional, project-based work.

Get started for free.*

Key Features:
- Marketplace access — skilled freelancers across thousands of skills
- Talent profiles — portfolios, ratings, and work history
- Hiring tools — proposals and terms in one place

[Browse all 2 editions](https://www.g2.com/products/upwork/pricing)

#### Free Trial

Yes

### Thumbtack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Wonolo

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Toptal

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Staffing Services

| Product | Score | Reviews |
|---|---|---|
| **Upwork** | N/A | N/A |
| **Thumbtack** | N/A | N/A |
| **Wonolo** | N/A | N/A |
| **Toptal** | N/A | N/A |

#### Planning

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Delivery

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Freelancer Management Systems

| Product | Score | Reviews |
|---|---|---|
| **Upwork** | 8.2/10 | 94 |
| **Thumbtack** | N/A | N/A |
| **Wonolo** | N/A | N/A |
| **Toptal** | N/A | N/A |

#### Platform Basics

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Payment** | 8.7 (67 reviews) | Not enough data | Not enough data | Not enough data | 
| **Project Management** | 7.9 (65 reviews) | Not enough data | Not enough data | Not enough data | 
| **Dashboard** | 8.3 (67 reviews) | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **AI Text Summarization** | 6.6 (56 reviews) | Not enough data | Not enough data | Not enough data | 

#### Platform Performance

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Interoperability** | 7.1 (58 reviews) | Not enough data | Not enough data | Not enough data | 
| **Performance** | 8.5 (71 reviews) | Not enough data | Not enough data | Not enough data | 
| **Monitoring** | Feature Not Available | Not enough data | Not enough data | Not enough data | 

#### Platform Content

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Contracts** | 8.3 (66 reviews) | Not enough data | Not enough data | Not enough data | 
| **Request Tool** | 7.9 (60 reviews) | Not enough data | Not enough data | Not enough data | 
| **Selection Management** | 8.1 (74 reviews) | Not enough data | Not enough data | Not enough data | 
| **Invoicing Tool** | 8.2 (58 reviews) | Not enough data | Not enough data | Not enough data | 
| **Proposal Tool** | 8.1 (59 reviews) | Not enough data | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Reporting** | 8.1 (60 reviews) | Not enough data | Not enough data | Not enough data | 
| **Mobility** | 8.4 (60 reviews) | Not enough data | Not enough data | Not enough data | 
| **Portal** | 8.2 (59 reviews) | Not enough data | Not enough data | Not enough data | 

### Freelance Platforms

| Product | Score | Reviews |
|---|---|---|
| **Upwork** | 8.3/10 | 2103 |
| **Thumbtack** | N/A | N/A |
| **Wonolo** | N/A | N/A |
| **Toptal** | 9.0/10 | 122 |

#### Hiring

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **RFP Creator** | 7.1 (1462 reviews) | Not enough data | Not enough data | 8.5 (41 reviews) | 
| **Messaging** | 8.8 (1896 reviews) | Not enough data | Not enough data | 9.1 (88 reviews) | 
| **Freelance Screening** | 8.5 (1778 reviews) | Not enough data | Not enough data | 9.3 (105 reviews) | 
| **Freelance Profiles** | 8.8 (1884 reviews) | Not enough data | Not enough data | 9.6 (107 reviews) | 

#### Project Management

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Calendar** | 7.2 (1058 reviews) | Not enough data | Not enough data | 9.2 (93 reviews) | 
| **Guidelines and Policies** | 8.1 (1683 reviews) | Not enough data | Not enough data | 9.0 (94 reviews) | 
| **Workflow Builder** | 8.5 (24 reviews) | Not enough data | Not enough data | 8.8 (57 reviews) | 
| **Digital Asset Management** | 7.7 (1589 reviews) | Not enough data | Not enough data | 8.5 (50 reviews) | 

#### Payment

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Payment Automation** | 8.8 (1847 reviews) | Not enough data | Not enough data | 9.3 (104 reviews) | 
| **Secure Payments** | 9.3 (1899 reviews) | Not enough data | Not enough data | 9.5 (106 reviews) | 
| **Multi-Currency Payments** | 8.1 (1470 reviews) | Not enough data | Not enough data | 8.2 (70 reviews) | 
| **Multiple Payment Methods** | 8.5 (1586 reviews) | Not enough data | Not enough data | 8.5 (84 reviews) | 

### B2B Services

| Product | Score | Reviews |
|---|---|---|
| **Upwork** | N/A | N/A |
| **Thumbtack** | N/A | N/A |
| **Wonolo** | N/A | N/A |
| **Toptal** | N/A | N/A |

#### Team Quality

| Feature | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Change Management Skills** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Executive Presence** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Vertical Expertise** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Technology Partnerships** | Not enough data | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Upwork (2):** [Freelancer Management Systems ](https://www.g2.com/categories/freelancer-management-systems), [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)

**Unique to Thumbtack (1):** [On-Demand Staffing Services](https://www.g2.com/categories/on-demand-staffing-services)

**Unique to Wonolo (1):** [On-Demand Staffing Services](https://www.g2.com/categories/on-demand-staffing-services)

**Unique to Toptal (1):** [Freelance Platforms](https://www.g2.com/categories/freelance-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Upwork | Thumbtack | Wonolo | Toptal | 
|---|---|---|---|---|
| **Small-Business** | 95.5% | 77.6% | 75.0% | 85.6% | 
| **Mid-Market** | 4.2% | 13.8% | 5.0% | 9.5% | 
| **Enterprise** | 0.3% | 8.6% | 20.0% | 4.9% | 

### By Industry

#### Upwork

- **Marketing and Advertising:** 15.1%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 9.2%
- **Writing and Editing:** 6.8%
- **Graphic Design:** 4.9%
- **Consulting:** 3.1%
- **Accounting:** 2.9%
- **Design:** 2.9%
- **Management Consulting:** 1.9%
- **Internet:** 1.8%
- **Other:** 42.1%

#### Thumbtack

- **Photography:** 8.6%
- **Construction:** 6.9%
- **Consumer Services:** 6.9%
- **Computer Software:** 5.2%
- **Real Estate:** 5.2%
- **Information Technology and Services:** 5.2%
- **Marketing and Advertising:** 5.2%
- **Hospital & Health Care:** 3.4%
- **Hospitality:** 3.4%
- **Higher Education:** 3.4%
- **Other:** 46.6%

#### Wonolo

- **Retail:** 10.0%
- **Food & Beverages:** 10.0%
- **E-Learning:** 10.0%
- **Airlines/Aviation:** 10.0%
- **Recreational Facilities and Services:** 5.0%
- **Package/Freight Delivery:** 5.0%
- **Marketing and Advertising:** 5.0%
- **Logistics and Supply Chain:** 5.0%
- **Internet:** 5.0%
- **Hospitality:** 5.0%
- **Other:** 30.0%

#### Toptal

- **Computer Software:** 36.2%
- **Information Technology and Services:** 15.0%
- **Design:** 9.2%
- **Financial Services:** 4.6%
- **Program Development:** 2.3%
- **Hospital & Health Care:** 1.9%
- **Computer Games:** 1.9%
- **Management Consulting:** 1.9%
- **Entertainment:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Other:** 23.8%

---
## Alternatives

### Alternatives to Upwork

- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (462 reviews)
- [Bark.com](https://www.g2.com/products/bark-com/reviews) — 1.6/5 stars (332 reviews)
- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Freelancer.com](https://www.g2.com/products/freelancer-com/reviews) — 4.0/5 stars (173 reviews)
- [CloudDevs.com](https://www.g2.com/products/clouddevs-com/reviews) — 4.9/5 stars (163 reviews)
- [PeoplePerHour.com](https://www.g2.com/products/peopleperhour-com/reviews) — 3.9/5 stars (96 reviews)
- [Turing.com](https://www.g2.com/products/turing-com/reviews) — 4.3/5 stars (20 reviews)
- [Guru.com](https://www.g2.com/products/guru-com/reviews) — 3.2/5 stars (20 reviews)
- [Dribbble](https://www.g2.com/products/balkan-brothers-ltd-dribbble/reviews) — 4.2/5 stars (24 reviews)
- [Pepper](https://www.g2.com/products/pepper-content-pepper/reviews) — 4.6/5 stars (496 reviews)

### Alternatives to Thumbtack

- [Upshift](https://www.g2.com/products/upshift/reviews) — 4.7/5 stars (82 reviews)
- [Taskrabbit](https://www.g2.com/products/taskrabbit/reviews) — 2.9/5 stars (31 reviews)
- [Amazon Mechanical Turk](https://www.g2.com/products/amazon-mechanical-turk/reviews) — 4.1/5 stars (30 reviews)
- [Agent Anything](https://www.g2.com/products/agent-anything/reviews) — 4.1/5 stars (5 reviews)
- [Helpware](https://www.g2.com/products/helpware/reviews) — 4.9/5 stars (30 reviews)
- [Jobble](https://www.g2.com/products/jobble/reviews) — 4.0/5 stars (3 reviews)
- [99Designs](https://www.g2.com/products/99designs/reviews) — 4.0/5 stars (32 reviews)
- [Hire with Near](https://www.g2.com/products/hire-with-near/reviews) — 4.8/5 stars (139 reviews)
- [GigSmart](https://www.g2.com/products/gigsmart/reviews) — 5.0/5 stars (3 reviews)
- [DesignCrowd](https://www.g2.com/products/designcrowd/reviews) — 2.9/5 stars (20 reviews)

### Alternatives to Wonolo

- [Upshift](https://www.g2.com/products/upshift/reviews) — 4.7/5 stars (82 reviews)
- [Taskrabbit](https://www.g2.com/products/taskrabbit/reviews) — 2.9/5 stars (31 reviews)
- [Amazon Mechanical Turk](https://www.g2.com/products/amazon-mechanical-turk/reviews) — 4.1/5 stars (30 reviews)
- [Jobble](https://www.g2.com/products/jobble/reviews) — 4.0/5 stars (3 reviews)
- [Helpware](https://www.g2.com/products/helpware/reviews) — 4.9/5 stars (30 reviews)
- [Agent Anything](https://www.g2.com/products/agent-anything/reviews) — 4.1/5 stars (5 reviews)
- [Hire with Near](https://www.g2.com/products/hire-with-near/reviews) — 4.8/5 stars (139 reviews)
- [99Designs](https://www.g2.com/products/99designs/reviews) — 4.0/5 stars (32 reviews)
- [GigSmart](https://www.g2.com/products/gigsmart/reviews) — 5.0/5 stars (3 reviews)
- [Bruntwork](https://www.g2.com/products/bruntwork/reviews) — 4.8/5 stars (69 reviews)

### Alternatives to Toptal

- [Fiverr](https://www.g2.com/products/fiverr/reviews) — 4.3/5 stars (462 reviews)
- [CloudDevs.com](https://www.g2.com/products/clouddevs-com/reviews) — 4.9/5 stars (163 reviews)
- [lemon.io](https://www.g2.com/products/lemon-io/reviews) — 4.6/5 stars (58 reviews)
- [Turing.com](https://www.g2.com/products/turing-com/reviews) — 4.3/5 stars (20 reviews)
- [Gun.io](https://www.g2.com/products/gun-io/reviews) — 4.5/5 stars (16 reviews)
- [Freelancer.com](https://www.g2.com/products/freelancer-com/reviews) — 4.0/5 stars (173 reviews)
- [Bark.com](https://www.g2.com/products/bark-com/reviews) — 1.6/5 stars (332 reviews)
- [Skyword360](https://www.g2.com/products/skyword360/reviews) — 4.3/5 stars (197 reviews)
- [Revelo](https://www.g2.com/products/revelo/reviews) — 4.7/5 stars (130 reviews)
- [Braintrust AIR](https://www.g2.com/products/braintrust-air/reviews) — 4.4/5 stars (707 reviews)

---
## Top Discussions

### Upwork

- Title: [Is Upwork better or Fiverr?](https://www.g2.com/discussions/upwork-is-upwork-better-or-fiverr) — 3 comments, 4 upvotes
  > **Top comment:** "Upwork"
- Title: [As a new user of Upwork, how can I effectively use its proposal bidding system to increase my chances of winning projects?](https://www.g2.com/discussions/as-a-new-user-of-upwork-how-can-i-effectively-use-its-proposal-bidding-system-to-increase-my-chances-of-winning-projects) — 2 comments, 1 upvote
  > **Top comment:** "Describe your expertise and show some samples. Try to bid first. Deliver projects on time. Be pricing competitive. Then done. You will grow soon."
- Title: [What is Upwork used for?](https://www.g2.com/discussions/what-is-upwork-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Upwork is a global freelancing platform that connects businesses or individuals (clients) with skilled professionals (freelancers). It’s used for both hiring..."
- Title: [What is Upwork platform?](https://www.g2.com/discussions/what-is-upwork-platform) — 2 comments
  > **Top comment:** "Simple one word will give you option to get business from world clients"
- Title: [How Can I grow more on Upwork?](https://www.g2.com/discussions/how-can-i-grow-more-on-upwork) — 1 comment, 1 upvote
  > **Top comment:** "You can Grow on Upwork by learning more new and advanced skills to offer them for selling purposes and earn more and grow, Because, Upwork is the most..."

### Thumbtack

- Title: [Why are Thumbtack leads so expensive?](https://www.g2.com/discussions/why-are-thumbtack-leads-so-expensive) — 1 comment
  > **Top comment:** "Thumbtack targeting is a scam"

### Wonolo

No discussions available for this product.

### Toptal

- Title: [How much do software engineers make on Toptal?](https://www.g2.com/discussions/how-much-do-software-engineers-make-on-toptal) — 2 comments
  > **Top comment:** "Toptal allows engineers to charge whichever rate they choose "
- Title: [What does Toptal company do?](https://www.g2.com/discussions/what-does-toptal-company-do) — 1 comment
  > **Top comment:** "Toptal provides the best jobs to talents in the world."
- Title: [Is Toptal better than Upwork?](https://www.g2.com/discussions/is-toptal-better-than-upwork) — 1 comment
  > **Top comment:** "Yeah!"
- Title: [How much can you make on Toptal?](https://www.g2.com/discussions/how-much-can-you-make-on-toptal) — 1 comment
  > **Top comment:** "I currently work with hourly rate of $65/hour, but that's definitely not the limit"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/upwork-vs-thumbtack-vs-wonolo-vs-toptal)